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RESEARCH METHODOLGY IN BUSINESS
INTRODUCTION
What is Business Research?
Itisasystematicinquirythatprovidesinformationtoguidemanagerialdecisions.Itisaprocessofplanning,acquiring,analyzinganddisseminatingrelevantdataandinformationandinsightstodecisionmakersinwaysthatmobilizetheorganizationtotakeappropriateactionsthat,inturn,maximizebusinessperformance.
INTRODUCTION
Planning Drives Business Research
Goals:Decisionongoals
DecisionSupportSystem:Needtocompleteoneormanyexchanges(numerouselementsofdata,organizedforretrieval)
BusinessIntelligenceSystem:isdesignedtoprovidethemanagerwithongoinginformationaboutevents&trends.
Strategy:thegeneralapproachanorganizationwillfollowtoachieveitsgoal.
Tactics:Specifictimedactivitiesthatexecuteastrategy.
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