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Canada Telecommunication SWOT Analysis

Canada Telecommunication SWOT Analysis

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Published by: Theonlyone01 on Nov 13, 2011
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Canada Telecommunications Report Q3 2011
Business Monitor International Ltd Page 8
SWOT Analysis
Canada Mobile SWOT
Five locally owned mobile operators have invested heavily in the market.
Low penetration rate means ample scope for continued growth.
New operator launches to bring some dynamism to the market.
Market is predominantly postpaid leading to slower growth but high revenues.
All mobile operators have launched 3G services.
Market only tends to see slow steady growth.
Size of Canada and spread of population makes truly nationwide coverage a difficult taskfor operators.
Take-up of 3G has been slower than expected
New operators, which launched in 2010, could provide the boost to the market that willdrive growth.
Subscribers are increasingly using VAS, providing opportunities for operators to expandtheir services and generate higher revenues from new sources.
Network and infrastructure sharing agreements could see coverage expanded to newregions of Canada, enabling more subscribers to acquire mobile services.
The auction of 700MHz and 2.5GHz of spectrum will give scope for smaller operators tostep up their role in the mobile market.
Financial crisis has already made its impact on the buyout of BCE, as well as playing apart in the Nortel bankruptcy filing, showing how squeezed credit markets have putpressure on the telecoms industry.
Some of the new mobile operators are focusing on low-cost prepaid services in order togain traction; this may lead to a price war, with ARPUs likely to be the obvious casualties.
Canada Wireline Market SWOT
Competition in the fixed-line market is fierce, with presence of traditional operators andcable operators.
Broadband growth remains robust and is fastest-growing area of the market.
Cable operators capturing many of the lost subscriptions reported by fixed-line operators.
High interest in triple-play services has expanded competition in this arena.
Fixed-line market continues to decline with young subscribers more likely to choosewireless options over wireline.
Large number of operators means market is somewhat fragmented.
Limits of mobile coverage in many areas means that fixed-line services remain important.
Faster services will encourage greater spending from subscribers, although this will notdrive up net additions.
Bundled services have successfully encouraged retention of fixed-line services.
The financial crisis has already made an impact on the buyout of BCE, as well as playing apart in the Nortel bankruptcy filing, showing how squeezed credit markets have putpressure on the telecoms industry.
Canada Telecommunications Report Q3 2011
Business Monitor International Ltd Page 9
Canada Economic SWOT
Advanced high-tech industrial economy with high living standards and abundant naturalresources.
Close integration with the US economy through North American Free Trade Agreement(NAFTA), which in the decade since 1994 triggered a dramatic increase in trade andinvestment.
Vulnerability to US downturns and a dependence on commodity-related industries as amajor driver of growth.
Assuming the global economy – and emerging markets in particular – resumes growingapace, over the long term, Canada is well placed to benefit from high international oilprices, as a net oil exporting country.
With a recent history of budget surpluses and low debt-to-GDP ratio, the country isuniquely well positioned to prepare for the longer term fiscal challenges facing mostadvanced economies, such as the looming pensions crisis.
With oil prices having dropped rapidly, Canada’s oil-enhanced current account surplus hasflipped into deficit. The federal structure, with individual provinces sometimes pulling indifferent directions, could create new and unexpected calls on the federal budget and riskfurther eroding the fiscal deficit.
Canada Political SWOT
Stable long-term parliamentary democracy with vigorous political culture. High economicgrowth and moderate unemployment increase the potential for consensual politicaldialogue and reduce chances of polarisation.
No single party has had a majority within the House of Commons since 2004, meaning thatruling parties have been relatively weak and must seek alliances to govern. A tradition ofQuébécois separatism has in the past divided the political culture and led to long periodsof introspective constitutional negotiations between the federal centre and the provinces.
Although the deadlock remains unbroken, Canada still has a chance to launch a freshinitiative to resolve bilateral disputes with the US – a key strategic partner.
With the US a renewed target for international terrorist attack, Canada is simultaneously atarget by geographic and political association, as well as vulnerable to the shockwaves (asit was to the fallout from the 9/11 attacks in 2001).
The country has recently fallen into a pattern of short-lived minority governments followedby early elections, creating a period of political drift.

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