Contents
G
ETTING
R
EADY TO
M
ARKET
– T
HE
B
ASICS
...................................5
Attitude Is Key To Succeeding ...................................................................... 5 Setting Goals In Manageable Bits .................................................................. 7 The Road To Success................................................................................... 8Time Management Is Essential...................................................................... 9Setting Up An Office – Tips.......................................................................... 11Personal Mission Statements ....................................................................... 12
U
NDERSTAND
T
HE
L
INGO
O
F
M
ARKETING
...................................14
Know Your Market Potential........................................................................ 14Knowledge Is Indeed Power! ...................................................................... 15 The Tools To Start Marketing ...................................................................... 17 What’s A Qualified Prospect? ...................................................................... 19
R
ELATIONSHIP
M
ARKETING
.....................................................20
Getting To Know Your Customer ................................................................. 21The Customer Lifecycle! ............................................................................. 22 Article Marketing....................................................................................... 23
B
LOGGING
...........................................................................26
Similar To Article Marketing, But With A Twist .............................................. 26But First Some History............................................................................... 26Kinds Of Blogs .......................................................................................... 28SEO (Search Engine Optimization) .............................................................. 28Marketing Online With Natural/Organic SEO ................................................. 31What Is Emotional Response Writing?.......................................................... 32Getting Started......................................................................................... 32
3