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Có đầu hàng Hay Không - John Milton Fogg

Có đầu hàng Hay Không - John Milton Fogg



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Published by api-3842783
Có lẽ bạn đã từng nghe nói rằng 90% những người tham gia kinh doanh theo mạng (KDTM) thường thất bại. Thật đáng tiếc! Song chúng ta hãy nhìn vấn đề này từ góc độ khác. Có gì khiến chúng ta phải lo lắng hay không?
Có lẽ bạn đã từng nghe nói rằng 90% những người tham gia kinh doanh theo mạng (KDTM) thường thất bại. Thật đáng tiếc! Song chúng ta hãy nhìn vấn đề này từ góc độ khác. Có gì khiến chúng ta phải lo lắng hay không?

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Published by: api-3842783 on Oct 18, 2008
Copyright:Attribution Non-commercial


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S\u01b0u t\u1ea7m tr\u00ean Internet
Nguy\u1ec5n V\u0103n Ti\u1ebfng
C\u00f3\u0111\u1ea7u h\u00e0ng hay kh\u00f4ng? V\u00e0 c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c n\u1eefa? (John Milton Fogg)
T\u00e1c gi\u1ea3: John Milton Fogg
C\u00f3 l\u1ebd b\u1ea1n\u0111\u00e3 t\u1eebng nghe n\u00f3i r\u1eb1ng 90% nh\u1eefng ng\u01b0\u1eddi tham gia kinh doanh m\u1ea1ng
(KDM) th\u01b0\u1eddng th\u1ea5t b\u1ea1i. Th\u1eadt\u0111\u00e1ng ti\u1ebfc! Song ch\u00fang ta h\u00e3y nh\u00ecn v\u1ea5n\u0111\u1ec1 n\u00e0y t\u1eeb g\u00f3c
\u0111\u1ed9 kh\u00e1c. C\u00f3 g\u00ec khi\u1ebfn ch\u00fang ta ph\u1ea3i lo l\u1eafng hay kh\u00f4ng?

N\u1ebfu ch\u00fang ta nh\u00ecn th\u1eb3ng v\u00e0o s\u1ef1 th\u1eadt th\u00ec ch\u1ec9 c\u00f3 90% trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi b\u1eaft\u0111\u1ea7u KDM l\u00e0 th\u1ea5t b\u1ea1i, m\u00e0\u0111i\u1ec1u\u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 s\u1ed1 ng\u01b0\u1eddi th\u00e0nh c\u00f4ng trong ng\u00e0nh n\u00e0y l\u1edbn h\u01a1n g\u1ea5p 5-8 l\u1ea7n so v\u1edbi nh\u1eefng ng\u00e0nh kinh doanh kh\u00e1c.

B\u1ea1n c\u1ee9 th\u1eed ngh\u0129 xem, c\u00f3 bao nhi\u00eau v\u1eadn\u0111\u1ed9ng vi\u00ean\u0111\u1ebfn Olympic Atlanta -96\u0111\u1ec3 tranh huy ch\u01b0\u01a1ng
v\u00e0ng\u1edf m\u1ed7i b\u1ed9 m\u00f4n v\u00e0\u0111\u00e3 thua? T\u1ea5t c\u1ea3, ch\u1ec9 tr\u1eeb\u0111\u00fang m\u1ed9t ng\u01b0\u1eddi.

C\u00f3 bi\u1ebft bao nhi\u00eau t\u00ean h\u00e0ng ti\u00eau d\u00f9ng ch\u01b0a t\u1eebng\u0111\u1ebfn\u0111\u01b0\u1ee3c d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t. R\u1ed3i trong s\u1ed1 nh\u1eefng s\u1ea3n ph\u1ea9m qua\u0111\u01b0\u1ee3c v\u00f2ng lo\u1ea1i,\u0111\u01b0\u1ee3c\u0111\u01b0a v\u00e0o s\u1ea3n xu\u1ea5t v\u00e0\u0111\u1ebfn\u0111\u01b0\u1ee3c gi\u00e1 b\u00e0y h\u00e0ng, c\u00f3 t\u1edbi 90% ch\u1ec9 ch\u01b0a\u0111\u1ea7y m\u1ed9t n\u0103m sau\u0111\u00e3 ph\u1ea3i ng\u01b0ng s\u1ea3n xu\u1ea5t v\u00e0\u0111em b\u1ecf. Th\u1ebf c\u00f3 bao nhi\u00eau lo\u1ea1i trong s\u1ed1 h\u00e0ng tr\u0103m t\u00ean h\u00e0ng xu\u1ea5t hi\u1ec7n m\u1ed7i n\u0103m, k\u1ec3 c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi\u0111\u01b0\u1ee3c b\u1ea1n mua th\u1eed? B\u1ea1n h\u00e3y ngh\u0129 \u0111\u1ebfn s\u1ed1 ti\u1ec1n\u0111\u00e3\u0111\u01b0\u1ee3c\u0111\u1ea7u t\u01b0 v\u00e0o s\u1ed1 h\u00e0ng n\u00e0y.\u0110\u1eb1ng sau nh\u1eefng \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi theo ngh\u0129a\u0111en\u0111\u00f3 l\u00e0 h\u00e0ng tri\u1ec7u\u0111\u00f4la\u0111\u00e3 b\u1ecf ra cho\u0111\u1ebfn khi ch\u00fang th\u1ea5t b\u1ea1i v\u00e0 s\u1eadp ti\u1ec7m.

B\u1ea1n c\u00f3 t\u1eebng nghe v\u1ec1 Edsel Ford ch\u01b0a?
Hay l\u00e0 v\u1ec1 m\u00e1y t\u00ednh \u201cXerox\u2019 hay \u201cExxon\u201d?
Hay v\u1ec1 b\u00fap b\u00ea \u201cCh\u00faa H\u00e0i\u0111\u1ed3ng\u201d c\u1ee7a t\u1ed5 h\u1ee3p s\u1ea3n xu\u1ea5t\u0111\u1ed3 ch\u01a1i \u201cIdeal\u201d \u2013\u0111i\u1ec3n h\u00ecnh c\u1ee7a m\u1ed9t \u201cgu\u201d th\u1ea9m

m\u1ef9 t\u1ec7 h\u1ea1i?
Hay l\u00e0 thu\u1ed1c l\u00e1 \u201cPremier\u201d c\u1ee7a R.J. Raynolds m\u00e0 kh\u00f4ng ai bi\u1ebft\u0111\u1ebfn trong khi\u0111\u00e3 ng\u1ed1n h\u00e0ng tr\u0103m
tri\u1ec7u\u0111\u00f4la v\u00e0 5 n\u0103m c\u00f4ng c\u1ed1c?
Hay v\u1ec1 \u0111\u1eddi xe \u201cChevrolet Nova\u201d c\u1ee7a General Motors\u201d, th\u1ea5t b\u1ea1i th\u1ea3m h\u1ea1i\u1edf Mexico, n\u01a1i ch\u1eef Nova

c\u00f3 ngh\u0129a l\u00e0 \u201ckh\u00f4ng\u0111\u01b0\u1ee3c"?
Hay l\u00e0 v\u1ec1 m\u1ed9t lo\u1ea1i thu\u1ed1c\u0111\u00e1nh r\u0103ng ph\u1ea3i nhai?
Nh\u00ecn\u0111\u00e2u b\u1ea1n c\u0169ng s\u1ebd th\u1ea5y\u0111\u1ea7y r\u1eaby nh\u1eefng th\u1ea5t b\u1ea1i!
Song s\u1ed1 ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng\u0111\u00e3\u0111\u1ea1t\u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u0169ng c\u00f3 kh\u00f4ng \u00edt, m\u1eb7c d\u00f9 l\u00fac\u0111\u1ea7u h\u1ecd t\u1eebng th\u1ea5t b\u1ea1i,

nh\u01b0ng r\u1ed3i th\u1eddi c\u01a1 c\u1ee7a h\u1ecd c\u0169ng t\u1edbi.
V\u1edf opera n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi \u201cCarmen\u201d c\u1ee7a Bizet t\u1eebng b\u1ecb kh\u00e1n gi\u1ea3 hu\u00fdt s\u00e1o la \u00f3 v\u00e0o ng\u00e0y\u0111\u1ea7u ra m\u1eaft.
Cu\u1ed1n s\u00e1ch b\u1ecf t\u00fai \u201cL\u1eddi ti\u00ean tri c\u1ee7a Selestina\u201d\u0111\u00e3 t\u1eebng b\u1ecb b\u1ee5i ph\u1ee7 \u0111\u1ea7y su\u1ed1t m\u1ed9t n\u0103m tr\u1eddi tr\u00ean k\u1ec7 s\u00e1ch,

nh\u01b0ng sau\u0111\u00f3 n\u00f3\u0111\u01b0\u1ee3c in l\u1ea1i r\u1ea5t\u0111\u1eb9p v\u00e0\u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t best-seller\u0111\u01b0\u1ee3c b\u00e1n\u0111i kh\u1eafp th\u1ebf gi\u1edbi.
N\u00f3i g\u00ec\u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m, c\u00f3 c\u1ea3 kho chuy\u1ec7n v\u1ec1 nh\u1eefng bi\u1ebfn\u0111\u1ed5i k\u1ef3 di\u1ec7u t\u1eeb th\u1ea5t b\u1ea1i sang th\u00e0nh c\u00f4ng
r\u1ef1c r\u1ee1.

Trong cu\u1ed1n s\u00e1ch kh\u00e1 h\u1ea5p d\u1eabn c\u1ee7a Micheal Guershem (\u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n th\u00edch phong c\u00e1ch m\u1ec9a mai) t\u1ef1a\u0111\u1ec1 "L\u1ea7n sau ch\u00fang t\u00f4i s\u1ebd l\u00e0m\u0111\u00fang\u201d, \u00f4ng\u0111\u00e3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 49 l\u1ea7n th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 ng\u00e0y nay\u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u1ed5\u0111i\u1ec3n c\u1ee7a th\u00e0nh c\u00f4ng trong marketing.

C\u00f2n m\u1ed9t v\u00ed d\u1ee5 n\u1eefa. C\u00f4ng ty "Kleenex" kh\u00f3 kh\u0103n l\u1eafm m\u1edbi tr\u1ee5 \u0111\u01b0\u1ee3c sau\u0111\u1ea1i chi\u1ebfn th\u1ebf gi\u1edbi th\u1ee9 nh\u1ea5t. L\u00fac\u0111\u00f3 c\u00f4ng ty s\u1ea3n xu\u1ea5t gi\u1ea5y b\u00e1o v\u00e0 gi\u1ea5y g\u00f3i\u0111\u1ed3. Kho c\u1ee7a c\u00f4ng ty l\u00fac\u0111\u00f3 ch\u1ea5t\u0111\u1ea7y xellucotton - m\u1ed9t lo\u1ea1i v\u1eadt li\u1ec7u d\u00f9ng trong y t\u1ebf thay cho b\u0103ng c\u1ee9u th\u01b0\u01a1ng trong th\u1eddi chi\u1ebfn tranh th\u1ebf gi\u1edbi th\u1ee9 nh\u1ea5t.

M\u1ed9t h\u00f4m, m\u1ed9t anh ch\u00e0ng\u1edf b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng\u0111\u1ed9t nhi\u00ean\u0111\u1ec1 xu\u1ea5t: \u201cHay l\u00e0 d\u00f9ng gi\u1ea5y n\u00e0y\u0111\u1ec3 h\u1ec9 m\u0169i v\u00e0
\u0111em b\u1ecf lu\u00f4n!\u201d. Th\u1ebf l\u00e0 "Kleenex" b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t kh\u0103n gi\u1ea5y d\u00f9ng 1 l\u1ea7n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u00e3
tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng.
C\u00f4ng ty "Jell-O" t\u1eebng\u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 $450 sau m\u1ed9t th\u1eddi gian d\u00e0i l\u1eadn\u0111\u1eadn.

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