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Report Walls 1

Report Walls 1

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Published by: Khawaja Salman Shakir on Nov 14, 2011
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Walls
Presented byAdeel AhmedMaham ZahidWaqas MahmoodAmmar AliWajid HussainUsman Ali
1
 
History of Wall’s
Wall’s is the brand name of Unilever's Heart brand ice cream business, used originally inthe United Kingdom and also currently (2006) in China, India, Indonesia, Jordan,Lebanon, Malaysia, Maldives, Pakistan, Qatar, Saudi Arabia, Singapore, Sri Lanka,Thailand, United Arab Emirates and Vietnam.Mac fisheries bought wall’s in 1920 – who then sold Wall’s to Lever Brothers in 1922. In1922, Wall’s ice cream started production. A love affair with ice cream had begun.By the 1950s, wartime rationing produced a big appetite for ice cream – sales reached£46 million by 1959 and Wall’s opened a large ice cream factory in Gloucester.Supermarkets began to stock ice creams in addition to small high street shops. Marketresearch in the 1970s showed that practically everyone loved ice cream.Today Wall’s divides its manufacturing in two parts: The In Home and Out of Homeranges. The In Home range consists of Wall’s famous family tubs and bricks and our Multipacks. The Out of Home range is a Wall’s success story and includes brands likeMagnum, Cornetto and Feast. The kids range is specially formulated for little taste budswith favorites such as Rocket, Twister, Spin, and Moo and shows an understanding of children’s nutritional needs, such as the Big Milk which contains 70% milk.2
 
Wall’s in Pakistan
Also in Pakistan the Heart brand is called Wall’s and it is one of the most active playersin the market and is striving to offer lighter, healthier products as well as providing oldfavorites, hence catering to a variety of diverse tastes. Secondly it is the largest player inthe Pakistan ice cream market and holds the lion’s share of the market.The Wall’s factory in Pakistan is located on Multan Road in Lahore. The factory wasconstructed in 1994, and its production started in the year 1995.It is fully equipped with astate of the art innovation pilot plant. This makes Pakistan one of the few countries in theregion to have their own innovation pilot plant, making it possible for Wall’s to launchexciting new products every year. In the first year of there operations the total productionof ice cream was 4 million liters.In 1994 Lever Brothers Pakistan tried to acquire Polka Ice Cream for Rs 600 million.Polka refused the bid, demanding instead Rs 1 billion. One year after the launch of Wall'sIce Cream by Lever Brothers in 1996, Polka approached Wall's with an offer to mergethe two companies. So they merged in 1996 and now it is called Wall's not Polka.Mention ice cream and most people in Pakistan think ‘Walls’, Pakistan’s leading icecream brand. Throughout the years Walls brand has brought to Pakistanis a number of much loved classics from the seduction of magnum, sharing of Cornetto with your lovedones to the refreshing taste of paddle pop. The Wall’s brand stands for a good time. Fromaffordable treats to premium indulgence, to hanging out with friends and sharing preciousfamily moments; Wall’s adds to the simple pleasures in daily life. Wall’s is a trusted icecream and frozen desserts brand in Pakistan. The ingredients are procured locally andfrom international sources. All Walls’ products in Pakistan are Halal, and every care isexercised to ensure that the ingredients are reliable and conform to local and internationalstandards.3

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