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Table Of Contents

INTRODUCTION
CRITICAL REVIEW OF THE LITERATURE
CASE STUDY I: BRANDS ENDORSED BY DHONI
CASE STUDY II: BRAND IDENTITY PRISM OF ADIDAS AND NIKE
Kinds of Celebrity - Their Impact on Brands
The argument for Celebrity Endorsement
The argument against Celebrity Endorsement
BRAND, CELEBRITIES & CONSUMER
Types of Celebrity Endorsements
FACTS OVER THE YEARS
BRAND IMAGE & CELEBRITY
MEASURING A CELEBRITY ENDORSEMENT
THE IMPACT
CELEBRITY ENDORSEMENTS CASES:MAKE OR BREAK
RESEARCH METHODOLOGY
RESEARCH DESIGN
SOURCES AND METHODS OF DATA COLLECTION
HYPOTHESIS
SUMMARY AND MANAGERIAL IMPLICATIONS
CONCLUSION
ANNEXURES
Occupation
Most Preffered Celebrity
When Buying a Motor Vehicle
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Celebrity Endorsements Report1+(2)

Celebrity Endorsements Report1+(2)

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Published by Snehal Phatnaik

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Published by: Snehal Phatnaik on Nov 14, 2011
Copyright:Attribution Non-commercial

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