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Measuring Social Media Contribution to the Bottom Line - Virtual Workshop

Measuring Social Media Contribution to the Bottom Line - Virtual Workshop

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The third and final session in our Cisco Accelerate! Virtual Workshop Series on Social Media.

Social media continues to have a profound effect on marketing and the use of this channel for marketing purposes continues to evolve rapidly. Last year, MarketingSherpa research revealed how social media marketing was maturing, resulting in a clear shift from tactical to strategic thinking. Today, many organizations are not only promising an ROI on social media, they're delivering it. Learn how marketers are overcoming the challenge of social media monetization, changing the perception of social marketing’s ability to produce ROI, and how they are measuring it
The third and final session in our Cisco Accelerate! Virtual Workshop Series on Social Media.

Social media continues to have a profound effect on marketing and the use of this channel for marketing purposes continues to evolve rapidly. Last year, MarketingSherpa research revealed how social media marketing was maturing, resulting in a clear shift from tactical to strategic thinking. Today, many organizations are not only promising an ROI on social media, they're delivering it. Learn how marketers are overcoming the challenge of social media monetization, changing the perception of social marketing’s ability to produce ROI, and how they are measuring it

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Published by: Cisco Partner Marketing Accelerate on Nov 15, 2011
Copyright:Traditional Copyright: All rights reserved

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01/28/2012

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