Market competition demonstrates characteristics of both
art and science. Owing to the vagaries of human
behavior and the countless other intangible factors
which contribute to it, there is far more to the conduct of
market competition than can be explained by science\u2026
We thus conclude that the conduct of it is ultimately an
art, an activity of human creativity and intuition powered
by the human will.
\u201cThe art of business requires the intuitive ability to grasp the
essence of a unique market situation, the creative ability
to devise a practical solution, and the strength of purpose
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