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Table Of Contents

1.1Latar Belakang
1.2Rumusan Masalah
1.3Tujuan Penelitian
1.4Kegunaan Penelitian
2.1.1 Kepuasan Konsumen
2.1.2.1 Keragaman Produk (product assortment)
2.1.2.2 Layanan dan atmosfer toko
2.1.2.3 Keputusan harga
2.1.2.4 Promosi
2.1.2.5 Keputusan tempat (lokasi)
2.1.3 Pentingnya Memuaskan Pelanggan
2.1.4 Gerai dan Peritel
2.2 Kerangka Pikir
2.3 Hipotesis
3.1 Objek Penelitian
3.2 Populasi Penelitian
3.3 Sampel dan Teknik Sampling
3.4 Operasionalisasi Variabel Penelitian
3.5 Metode Pengumpulan Data
3.6.1 Validitas
3.6.2 Reliabilitas
3.7 Metode Analisis Data
4.1.1 Keluasan Jenis Keragaman Produk
4.1.2 Kedalaman Jenis Keragaman Produk
4.1.3 Keragaman Pilihan Merek Produk
4.1.4 Jumlah Item Produk yang Ditawarkan
4.2.1 Layanan Pramuniaga Dan Karyawan
4.2.2 Layanan Kemudahan Sistem Pembayaran
4.2.3 Layanan Pengaduan Bagi Pelanggan
4.3.3 Suasana Internal toko
4.4.1 Penetapan Harga Diskon
4.4.2 Kualitas Atau Mutu Barang
4.4.3 Merek Barang Yang Ditawarkan
4.4.4 Komparasi Harga Dengan Pesaing
4.5.1 Program Potongan Harga
4.5.2 Pemberian Hadiah Bagi Pelanggan Setia
4.5.3 Program Kupon Berhadiah Tiap tahun
4.6.1 Jarak Dari Pusat Kota
4.6.2 Lalu Lintas Pengunjung Yang Lewat
4.6.3 Jangkauan Transportasi Umum
4.6.4 Penyediaan Fasilitas Parkir
4.6.5 Jumlah Pesaing di Sekitar Lokasi
5.1 Kesimpulan
5.2 Saran
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Skripsi

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Published by Januar Sam

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Published by: Januar Sam on Nov 15, 2011
Copyright:Attribution Non-commercial

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01/16/2013

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