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Meet The Screens

Meet The Screens

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Published by Digital Lab
An unprecedented global research study by BBDO and Microsoft on how today’s global media audience perceives and behaves around content consumed through different screens (TV, PC, Mobile, Tablet) in our multi-screen digital environment.
An unprecedented global research study by BBDO and Microsoft on how today’s global media audience perceives and behaves around content consumed through different screens (TV, PC, Mobile, Tablet) in our multi-screen digital environment.

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Published by: Digital Lab on Nov 15, 2011
Copyright:Attribution Non-commercial

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02/24/2014

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meet the screens
 
 
3
meet the screens
 
5
so many screens, so little information
 
7
“if this screen were a person, it would be a ____”
 
9
the tv: everyman & the jester
 
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the pc: the sage
 
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the mobile phone: the lover
 
27
the tablet: the wizard
 
30
 
now what?
 
32
reaching the next billion consumers
contents
 
2

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