Video Player-Ad InterfaceDefinition (VPAID)
Released April 2009
IAB Video Player-Ad Interface Definition (VPAID)
© 2008 Interactive Advertising Bureau - 1 -
This document has been developed by the IAB Digital Video Committee.
Document Version 1.1Primary Author Ryan Cunningham – Yahoo!Contributing AuthorPrabhakar Goyal – Yahoo!Contributing Author Ashish Gupta - MicrosoftDate 4/20/2009
About the IAB’s Digital Video Committee:
The Digital Video Committee of the IAB is comprised of over 180 member companies activelyengaged in the creation and execution of digital video advertising. One of the goals of thecommittee is to implement a comprehensive set of guidelines, measurement, and creativeoptions for interactive video advertising. The committee works to educate marketers andagencies on the strength of digital video as a marketing vehicle. A full list of Committeemember companies can be found at:www.iab.net/digital_video_committee
This document can be found on the IAB website at:
http://www.iab.net/vpaid
IAB Contact Information:
Ryan Walker Manager of Industry Services, IAB212-380-4731ryan@iab.net Jeremy FainVice President of Industry Services, IAB212-380-4724jeremy@iab.net
IAB Video Player-Ad Interface Definition (VPAID)
© 2008 Interactive Advertising Bureau - 2 -
Table of Contents
1 Executive Summary ..................................................................................................................... 42 Motivation ................................................................................................................................... 43 Introduction .................................................................................................................................. 53.1 Scope and Limitations ......................................................................................................... 7 4 API Reference .............................................................................................................................. 84.1 Guiding Principles ............................................................................................................... 84.2 Notation ............................................................................................................................... 94.3 Player Requirements ............................................................................................................ 94.4 Ad Requirements ................................................................................................................. 94.5 Ad Dependency on XML Format ....................................................................................... 94.6 Ad and Reporting Beacons .............................................................................................. 104.7 Methods ............................................................................................................................. 114.7.1 handshakeVersion ..................................................................................................... 114.7.2 initAd .......................................................................................................................... 114.7.3 resizeAd ..................................................................................................................... 114.7.4 startAd ........................................................................................................................ 124.7.5 stopAd ........................................................................................................................ 124.7.6 pauseAd ..................................................................................................................... 124.7.7 resumeAd ................................................................................................................... 124.7.8 expandAd .................................................................................................................. 124.7.9 collapseAd ................................................................................................................. 124.8 Properties ........................................................................................................................... 134.8.1 adLinear ..................................................................................................................... 134.8.2 adExpanded .............................................................................................................. 134.8.3 adRemainingTime ...................................................................................................... 134.8.4 adVolume ................................................................................................................... 134.9 Dispatched Events ............................................................................................................. 144.9.1 AdLoaded .................................................................................................................. 144.9.2 AdStarted ................................................................................................................... 144.9.3 AdStopped ................................................................................................................. 144.9.4 AdLinearChange ....................................................................................................... 144.9.5 AdExpandedChange ................................................................................................ 144.9.6 AdRemainingTimeChange ........................................................................................ 144.9.7 AdVolumeChange ..................................................................................................... 154.9.8 AdImpression ............................................................................................................. 154.9.9 AdVideoStart, AdVideoFirstQuartile, AdVideoMidpoint, AdVideoThirdQuartile,AdVideoComplete .................................................................................................................. 154.9.10 AdClickThru ............................................................................................................. 154.9.11 AdUserAcceptInvitation, AdUserMinimize, AdUserClose ................................... 154.9.12 AdPaused, AdPlaying ............................................................................................. 154.9.13 AdLog ....................................................................................................................... 154.9.14 AdError ..................................................................................................................... 16
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