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  • 1,886,434 Ways The Long Tail Beat Klout

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    Geoff Livingston
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    Geoff Livingston's Keynote Speech for Social Media for Nonprofits: Atlanta, November 17, 2011

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    1,886,434 Ways the Long Tail Beat Klout

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    Geoff Livingston's Keynote Speech for Social Media for Nonprofits: Atlanta, November 17, 2011

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views16 pages

    1,886,434 Ways The Long Tail Beat Klout

    Uploaded by

    Geoff Livingston
    Geoff Livingston's Keynote Speech for Social Media for Nonprofits: Atlanta, November 17, 2011

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    1886434 Ways

    the Long 1a|| 8eat k|out


    11/17/11 1 Soclal Medla for nonproflLs ALlanLa
    lve Lo Lhe Max uay
    reaLer WashlngLon
    W $2 mllllon
    W 18000 donors
    W CharlLles llke LlLLle LlghLs
    urban MlnlsLrles lor
    Love of Chlldren krlsLen
    8rooks Pope CenLer won
    W keys Lo wlnnlng Lngaged
    communlLy auLhenLlclLy
    and a wllllngness Lo work
    and acLlvaLe a neLwork
    11/17/11 2 Soclal Medla for nonproflLs ALlanLa
    Pow LlLLle LlghLs uld lL
    W Soclal Medla CuLreach
    W locus on lacebook and
    dlrecL messaglng
    W lrlends and
    ambassadors Look n Lhe
    message
    W repared consLlLuenLs
    well before conLesL
    W CulLlvaLed sLrong emall
    llsL
    11/17/11 3 Soclal Medla for nonproflLs ALlanLa
    8lg nonproflLs uld Well 1oo
    l boveot seeo tbls mocb
    excltemeot sloce l come to
    tbe cotcotoo vetyooe ls
    ctozy oboot Clve to tbe
    Mox Motk 5wottz
    W AcLlvely engaged Lhelr
    1wlLLer communlLy
    W Lmalled frequenLly
    W uemonsLraLed Lrue
    passlon and care!
    W 3rd place mosL $ 4
    Lh
    place mosL donaLlons
    11/17/11 4 Soclal Medla for nonproflLs ALlanLa
    ayal aper on CelebrlLy/WeblebrlLy
    8ased Soclal lundralslng
    11/17/11 3 Soclal Medla for nonproflLs ALlanLa
    Pow We uerlved Cur Concluslons
    11/17/11 6 Soclal Medla for nonproflLs ALlanLa
    Success Comblnlng uevelopmenL
    and Soclal Medla 8esL racLlces
    7 11/17/11 Soclal Medla for nonproflLs ALlanLa
    lacLor 1
    ersonal SLory abouL Lhe Cause
    11/17/11 8 Soclal Medla for nonproflLs ALlanLa
    lacLor 2
    Lngage a reLxlsLlng CommunlLy
    11/17/11 9 Soclal Medla for nonproflLs ALlanLa
    lacLor 3
    AuLhenLlclLy of Lhe Ask
    11/17/11 10 Soclal Medla for nonproflLs ALlanLa
    1lp veL Celeb/WeblebrlLy arLners
    11/17/11 11 Soclal Medla for nonproflLs ALlanLa
    1lp asslonaLe Wllllngness lncludes
    AcLlvaLlon of ConnecLlons
    11/17/11 12 Soclal Medla for nonproflLs ALlanLa
    1lp Avld use of Soclal Medla 8eLween
    Spokesperson or ?ou and a CommunlLy
    11/17/11 13 Soclal Medla for nonproflLs ALlanLa
    1lp Lmbrace Lhe new Ambassador
    11/17/11 14 Soclal Medla for nonproflLs ALlanLa
    Summary olnLs
    W lnfluence meLrlcs
    maLLer very llLLle
    W ersonal connecLlons
    w/ communlLy
    auLhenLlclLy and
    passlon/wllllngness
    W lncorporaLe
    developmenL besL
    pracLlces
    11/17/11 13 Soclal Medla for nonproflLs ALlanLa
    ;uesLlons?
    11/17/11 16 Soclal Medla for nonproflLs ALlanLa

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