INTRODUCTION

The leading retailers of UK Stylish, high quality, great value clothing and home products Around 75,000 people are employed M&S is number one among the provider of women's wear and lingerie in the UK

HISTORY

colloquially as "Marks and Sparks", "Markies", or "M&S", made its reputation in the early 20th century Their strategy is to accelerate expansion overseas while continuing to exploit the many opportunities for growth here in the U.K.

PRODUCT LINE HISTORY

St Michael was a brand that was owned and used by Marks & Spencer from 1928 until 2000 The brand was introduced by Simon Marks in 1928, after his father and cofounder of Marks & Spencer, Michael Marks M&S lingerie, women's clothing and girls' uniform were branded under the St Margaret brand In 2000, Marks & Spencer dropped the St Michael brand, and replacing it with the Marks & Spencer brand

BRAND VALUES

With a strong brand, the right products and an experienced and talented management team, they are now: * Increasing the pace of change and operational execution in the business; * Leveraging M&S Direct by building more channels to market; * Building their international portfolio to grow the global customer base; and * Reinvigorating their brand communications.

DEPARTMENTS

AGE GROUP COVERED BY MARKS& SPENCER Womens wear For all age group M&S have a very nice collection of Tops & bottoms, there are Casual ranges of Denims

Mens wear - For age group between 25 to 35 M&S have Autograph Collection where they have good party wear shirts and trousers, Slim fit Bottoms, denims and shirts as well

PRICE RANGE

Mens wear Casual T-shirts -Rs.395 onwards till Rs 1995. Formal shirts -Rs.795 onwards till Rs 2395. Womens wear Tops Rs. 495 onwards till Rs 2795/-

DISCOUNT PROMOTION

At present in store Up to 50% discount is there on all departments .In store promotion

1. For e.g.: Mens Socks 1 pair is for Rs.125 and 5 pair for Rs.500.
2. For females its like buy 2 tops n get 1 free

ACCESSORIOES

Key factor of the store:

Product handling and standards of the store are amazing, nicely size wised displayed products, Floor information on what ranges and what type of products does store carries and where it got displayed. Helpful staffs.

The key of success

The brand works with its values which are Service, Innovation, Trust, Quality.. Customer is main priority; Brand has a very customer friendly Exchange and refund policy of 35days.

Location
600 stores located throughout the UK. largest store is located at Marble Arch on London's Oxford Street and has around 170,000 sq ft of selling space. Head office is located in London and Across the UK.Brand has its own warehouse and corporate office in Delhi.

Branches in India
At present there are 20 branches in India The company has overseas sourcing offices in Hong Kong, Thailand, India, Bangladesh, Turkey, Shanghai, Italy, Indonesia and Sri Lanka.

city
Mumbai Bangalore Chennai Delhi Hyderabad pune Kolkata Amritsar

stores
3 2 1 9 1 2 1 1

TARGET MARKET:

Concentrate on stylish, trendy young males females, which are in employment

OUTLET STORES

INTRODUCTION

Lifestyle International (P) Ltd is a part of the prestigious Dubai based Landmark Group, it started its operations in India with the launch of the first Lifestyle store in Chennai in 1999. Each Lifestyle store brings together five concepts under one roof Apparel, Footwear, Childrens Wear & Toys, Furniture & Home Furnishings, Personal Grooming - offering a convenience of a one-stop shop and a wide choice of national & international brands.

APPARELS

Formals

Denims

Ethnic

Lingerie

Casual

Premium International

MENS WEAR

Formals

Casuals

DENIMS

Innerwear

SPORTS LIFESTYLE

BABY SHOPS

LIFESTYLE HAS INHOUSE BRANDS SUCH AS

ACCESSORIES

PROMOTIONAL ASPECTS

It is done through hoarding , tanglers , offering discount and many more

Key factor to success

Its key factor is innovation n it look after all aspect of the customers

Key factor of the store

The key factor of the store is that it is located in ever par of suburbs, town, all over india and even abroad it covers all type of people

CAREER

India 's total retail market is estimated at Rs. 9,300 billion of which organised retailing is at Rs. 300 billion and it is expected to grow at a compounded rate of 30% over the next 5 years.