Shopping Center Social MediaQ3 2011
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Shopping Center Social Media Overview
The Q3 2011 benchmark report compares data from 1,643 centers 300,000 square feet or larger acrossthe United States including Alaska, Puerto Rico and Hawaii.
Center Type(300,000 square feet or larger)Number of CentersStudied Q3 2011
Super Regional Centers 429Regional Centers 754Lifestyle Centers 361Entertainment Centers 16Value Centers 83
Total Industry 1,643
Currently 63% of shopping centers are using Facebook and 54% are using Twitter to reach theirshoppers. When Alexander Babbage started reporting on shopping center social media trends in Q22010, fewer than half of U.S. shopping centers 300,000 square feet or larger were using social media.Some of the largest increases in the number of shopping centers on Facebook and Twitter were seenbetween Q1 and Q3 2010, where the number of centers using Facebook soared by 79% and the numberof centers using Twitter jumped by 54%. Social media use in the shopping center industry has continuedits upward trend since then.
Percent of Centers Using Facebook and Twitter