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Bat A

Bat A

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Published by Anushree Marathe
BATA positioning and repositioning
BATA positioning and repositioning

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Categories:Types, Research
Published by: Anushree Marathe on Nov 17, 2011
Copyright:Attribution Non-commercial

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11/17/2011

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aBATA INDIA LIMITED
(Incorporated as “Bata Shoe Company Limited” on December 23, 1931 under the Companies Act, 1913with its registered office in Kolkata, West Bengal. Subsequently, the Company changed its name to“Bata Shoe Company Private Limited” vide Certificate of Incorporation dated April 6, 1956 under theCompanies Act, 1913 upon conversion into private company. The Company changed its name from“Bata Shoe Company Private Limited” to “Bata Shoe Company Limited upon conversion to a publiccompany on April 18, 1973. The name was subsequently changed to Bata India Limited on April 23,1973)
Registered Office
: 6A, S. N. Banerjee Road, Kolkata - 700 017, West Bengal
Contact Person
: Mr. A. B. Anand (Vice President and Company Secretary)
Tel
: (033) 2244 3416-18
Fax
: (033) 2227 7418
E-mail
: batacal@bataindia.com
Website
: www.bataindia.com
DRAFT LETTER OF OFFERIssue of 12,857,000 Equity Shares of Rs. 10/- each for cash at a premium of Rs. 35/- to 44/- (IssuePrice band of 45/- to 54/-) per Equity Share on rights basis to the existing Equity Shareholders of the Company in the ratio of 1 (One) Equity Share for every 4 (Four) Equity Shares held onRecord Date [
] aggregating Rs. 578.57 million – 694.28 million. The face value of the EquityShares is Rs. 10/- per share and the Issue Price is 4.5 to 5.4 times the face value.GENERAL RISKS
Investment in equity and equity related securities involve a degree of risk and investors should notinvest any funds in this Issue unless they can afford to take the risk of losing their investment. Investorsare advised to read the section titled “Risk Factors” on Page i to xiv of this draft Letter of Offer carefully before taking an investment decision in this Issue. For taking an investment decision, investorsmust rely on their own examination of the Issuer and the Issue including the risks involved. Thesecurities have not been recommended or approved by Securities and Exchange Board of India(“SEBI”) nor does SEBI guarantee the accuracy or adequacy of this document.
ISSUER’S ABSOLUTE RESPONSIBILITY
The Issuer, having made all reasonable inquiries, accepts responsibility for, and confirms that this draftLetter of Offer contains all information with regard to the Issuer and the Issue, which is material in thecontext of this Issue, that the information contained in this draft Letter of Offer is true and correct in allmaterial respects and is not misleading in any material respect, that the opinions and intentionsexpressed herein are honestly held and that there are no other facts, the omission of which makes thisdocument as a whole or any of such information or the expression of any such opinions or intentionsmisleading in any material respect.
LISTING
The existing Equity Shares of the Company are listed on The Stock Exchange, Mumbai (“BSE”)(“Designated Stock Exchange”), National Stock Exchange of India Limited (“NSE”), The CalcuttaStock Exchange Association Limited (“CSE”). Accordingly, the Company proposes to list the EquityShares on BSE, NSE and CSE. The Company has received in principle approvals from BSE, NSE andCSE vide letters dated [
], [
] and [
] respectively.
ISSUE OPENS ON: LAST DATE FORRECEIVING REQUESTS FORSPLIT FORMS:ISSUE CLOSES ON:
 
DRAFT LETTER OF OFFER
(Private and Confidential)For Equity Shareholders of the Company only
 
b[
] [
][
]LEAD MANAGERS TO THE ISSUEREGISTRAR TO THE ISSUEICICI Securities Limited 
ICICI Centre H.T. ParekhMarg, ChurchgateMumbai – 400 020Tel: (022) 2288 2460Fax: (022) 2282 6580Website:www.iseconline.comE-mail: batarights@isecltd.com
 Intime SpectrumRegistry Limited
C-13, Pannalal Silk MillsCompound LBS Marg,BhandupMumbai – 400 078Tel: (022) 5555 5454Fax:(022) 5555 5353Website:www.intimespectrum.comE-mail:ipo@intimespectrum.com
 
Securities 
 
c
TABLE OF CONTENTS
DEFINITIONS AND ABBREVIATIONS E
 
RISK FACTORS I
 
GENERAL INFORMATION 1
 
CAPITAL STRUCTURE 9
 
PARTICULARS OF THE ISSUE 15
 
BASIS FOR ISSUE PRICE 17
 
INDUSTRY OVERVIEW 27
 
HISTORY AND BUSINESS OF THE COMPANY 30
 
COLLABORATIONS 36
 
MANAGEMENT OF THE COMPANY 43
 
PROMOTER 58
 
AUDITOR’S REPORT 60
 
THE COMPANY 60
 
CONSOLIDATED GROUP 62
 
FINANCIAL STATEMENTS OF THE COMPANY 63
 
MANAGEMENT DISCUSSION AND ANALYSIS 112
 
OUTSTANDING LITIGATION AND DEFAULT LITIGATION 116
 
GOVERNMENTAL APPROVALS AND LICENSING ARRANGEMENTS 124
 
OTHER REGULATORY AND STATUTORY DISCLOSURES 130
 
STOCK MARKET DATA 137
 

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