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Global Production, Outsourcing, And Logistics

Global Production, Outsourcing, And Logistics

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Published by: ✬ SHANZA MALIK ✬ on Nov 17, 2011
Copyright:Attribution Non-commercial

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05/02/2012

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Chapter Sixteen
Global Production,Outsourcing, and Logistics
 
16 - 3
 McGraw-Hill/Irwin International Business, 6/e© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.
 
Opening Case
When introducing the X-Box gaming console,Microsoft had to decide if it shouldmanufacture the console or outsourcemanufacturing to a 3
rd
party
-Microsoft primarily creates software and lackedthe manufacturing capabilities to make the X-Box
Microsoft decided to outsource production toFlextronics for four reasons
-Flextronics had been pursuing an industrial parkstrategy so that it could control its supply chain-Flextronics had a global presence-Flextronics could use Web-based informationsystems to share information with Microsoft-Microsoft trusted Flextronics

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