LC Lo explore Lhe reasons why markeLlng ls successful by maklng Lhe llnk beLween genre

represenLaLlon and audlence

n8 MarkeLlng ls Lhe means by whlch producLs are lnLerfaced wlLh Lhelr LargeL audlences lLs maln
funcLlon ls Lo sell or persuade
A WrlLe down Lhe names of 3 Lhlngs LhaL you have wanLed boughL used or been Lo see because
you saw lL adverLlsed
1 lpad 2

2lCu

33u uS

8 now compleLe Lhe Lable below Lhlnklng abouL how Lhose adverLs (or oLher forms of markeLlng
were successful)
8lchard uyer's uLoplan 1heory and uses and CraLlflcaLlons 1heory
key 1erm WhaL Lhe LexL offers Lxample
ulverslon


An escape from reallLy When you're playlng Lhe game lL
feels llke you're ln Lhe vlrLual reallLy
agalnsL one of Lhe characLers
AsplraLlon


SomeLhlng LhaL you wanL Lo be or look up Lo ?ou can be elLher lnfluenced or
lnsplred by Lhe game on whaL you
wanL Lo be
CommunlLy


A sense of famlly frlends and belng wlLh
oLhers

Abundance


1he ldea of plenLy money frlends when
you may have llLLle ln reallLy
1o playlng a game can cause
addlcLlons havlng llLLle Llme ln
reallLy
ldenLlLy


1he LexLs help you Lo creaLe and malnLaln
your ldenLlLy
lL shows and represenLs who you are
on whaL you llke dependlng eg
playlng games/ waLchlng fllms eLc
Lnergy


1exLs offer acLlvlLy as opposed Lo real llfe
whlch can be sedenLary


C Worklng wlLh a parLner analyse Lhe lmage LhaL you have been glven ln Lerms of whaL uyer would
suggesL LhaL lL offers Lhe audlence Make sure LhaL you analyse noL descrlbe ?ou musL flrsL
esLabllsh who Lhe audlence ls











1hls game shows a plc of a man (who's unknown) 1he man's ldenLlLy lmplles Lo us Lhey he's compeLlLlve
sLrong proud a sollder Lype