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49483270 Celebrity Endorsements

49483270 Celebrity Endorsements

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Published by Ayyappa Manvi

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Published by: Ayyappa Manvi on Nov 17, 2011
Copyright:Attribution Non-commercial

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07/21/2014

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PROJECT REPORTONEFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BUILDING BRANDS WITHSPECIAL REFERENCE TO FMCG SECTORBY AKSHAY ARORAIMBA
AMITY SCHOOL OF BUSINESSAmity University, Uttar Pradesh
1
 
 
ACKNOWLEDGEMENT
I acknowledge my utmost gratitude to Ms.geetanjali gulati faculty guide, for her specialinterest and generous guidance throughout the project work.I am indebted to all my respondents who despite their limitations and pressure on time gaveme good response in filling up of questionnaire.I am thankful to my friends, family members and relatives for providing the support that Ineeded during my project.I sincerely hope that the labor I have put in making this project will be appreciated.
AKSHAY ARORA
2
 
CONTENTS
Acknowledgement
S.No. Chapter NameExecutive Summary
1
Introduction
2
Literature Review3Objective of Study
4
Research Methodology5Suggestion & ConclusionReferences
3

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