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What should carriers be asking for, in terms of BSSand OSS, in order to maintain network integrity as demand for data-rich services and real-timetransactions explodes?
The billing/order entry teams can set up the customerino and process the order quite well. The operations teams can monitor the technology adequately. Thechallenge has been, and will continue to be, tying the two worlds together. Operations speaks in terms o device names, ip addresses, and interaces. The BSSguys speak in terms o customer name. The challengeis creating an automated bridge between these twoworlds. People have been trying to do this or agesand it is still one o the biggest challenges acing CSPs.
Jeff Yoshimura, VP, Zuora
Can cloud-based billing systems compete with theproducts offered by entrenched traditional BSSvendors, and is cloud-based billing gaining traction inthe Service Provider space?
The time has come or billing in the cloud. We believe the market has changed so dramatically in theindustry that service providers need cloud-basedbilling systems to eectively compete. The emergenceo smart phones, devices and tablets carrying voice, data, Internet and video is transorming thecommunications industry. According to the CiscoVisual Networking Index, by 2015, there will be 7.2billion mobile devices and more than 2/3 o network trac will be consumed by video. Since the launch o the iPhone and iPad, more than 10 billion apps havebeen downloaded, according to Apple. These Internetand technology advancements are giving rise to aplethora o new providers and subscriber services.To survive in this innovative environment, serviceproviders must be able to launch new products andservices rapidly, have the fexibility to change pricing,packaging and promotions in real-time, and manage their customer relationships online. Unortunately,service providers have been burdened by infexible,slow to implement, and costly legacy, on-premisebilling systems that were built or traditional telcobilling, not or billing and servicing customers in thecloud.To address these dramatic and indenite changesby embracing the cloud, service providers can get tomarket quickly to deliver new services to consumers,have the fexibility to iterate and experiment withpricing and packaging oten, and provide customerswith an online sel-service experience to purchaseservices and manage their plans online.Further, our belie is that big companies and smallcompanies aren’t interested in buying traditional telcobilling platorms. Finally, we don’t expect anyone tounplug a traditional BSS system. Companies haveinvested ar too much to simply rip and replace. Thebetter strategy that we work with customers on isseamless co-existence today and measured migrationover time.
What should carriers be asking for, in terms of billing systems, in order to maintain network integrity as demand for data-rich services and real-timetransactions explodes?
To ensure network integrity, billing platorms need tobe open. They need to be able to share and acceptdata rom the network. They need to be able to meterand bill rom the network. They need to be able to communicate and authenticate with a range o network devices. Cloud- based billing systems deliver the greatest level o fexibility to achieve this.
BSS processes and billing are becoming ever closer to the network, perhaps even embedded intohardware (billing on the box)--do you see such areality in the future?
The reality is the box is a commodity. The value addedservices is what the consumers will pay or. That’swhat service providers need their billing system toocus on. Services can be delivered on the consumerdevices, e.g. Pandora, Netfix, etc., and that needs to be tied to the billing system. That’s just today.There are a whole host o service portolios that willbe added in the uture. Devices are tremendousplatorms or enabling this new age o services.
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