Carleton Branding Guide

Carleton Universitys Graphic Standards
A Solid Foundation for Communicating the Strengths of Canadas Top Comprehensive University
carleton.ca
Contents
Carleton University Strategic Guide to Graphic Identity Standards Strategic Guide Preface . . . . . . . . . . . . . . . . . . . . . . . .2 Identity Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Research Summary/Target Audiences . . . . . . . . . . . . . .5 Competitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Corporate Intent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Positioning Statement . . . . . . . . . . . . . . . . . . . . . . . . . .11 Brand Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Design Criteria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Expression Messages . . . . . . . . . . . . . . . . . . . . . . . . .13 Expression Visuals . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Expression Actions . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Rationalization of Identity Hierarchy . . . . . . . . . . . . .18 Identity Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Carleton University Visual Style Guide Visual Style Guide Preface . . . . . . . . . . . . . . . . . . . . .21 Corporate Logo Stacked . . . . . . . . . . . . . . . . . . . . . . .22 Corporate Logo Wide . . . . . . . . . . . . . . . . . . . . . . . . .23 Carleton University Application Style Guide Application Style Guide Preface . . . . . . . . . . . . . . . . .40 Web Site University-wide . . . . . . . . . . . . . . . . . . . . . .41 On-site Signage University-wide . . . . . . . . . . . . . . . .42 View Book University-wide . . . . . . . . . . . . . . . . . . . .43 Print Ad Template University-wide . . . . . . . . . . . . . .44 Recruitment Ad University-wide . . . . . . . . . . . . . . . .45 Letterhead/Business Card . . . . . . . . . . . . . . . . . . . . . . .46 Corporate Logo with Theme Line Stacked . . . . . . . . .24 Corporate Logo with Theme Line Wide . . . . . . . . . . .25 Corporate Logo General . . . . . . . . . . . . . . . . . . . . . . .26 Colour System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Faculty Wordmark Hierarchy . . . . . . . . . . . . . . . . . . . .28 Graphic Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29 File Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33 Photography Style . . . . . . . . . . . . . . . . . . . . . . . . . . .34 Campus Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 The Grid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36 The Grid Donts . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37 The Grid Exploring Its Flexibility . . . . . . . . . . . . . . .38
Contents (continued)
Flyer University-wide . . . . . . . . . . . . . . . . . . . . . . . . .47 Handbook University-wide . . . . . . . . . . . . . . . . . . . .48 Calendar Cover University-wide . . . . . . . . . . . . . . . .49 Brochure University-wide . . . . . . . . . . . . . . . . . . . . .50 Brochures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51 Report University-wide . . . . . . . . . . . . . . . . . . . . . . .52 Information Sheet/Newsletter/Fact Sheet Template University-wide . . . . . . . . . . . . . . . . . . . . .53 Invitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54 Poster University-wide . . . . . . . . . . . . . . . . . . . . . . . .55 Lecture Series Poster University-wide . . . . . . . . . . . .56 PowerPoint Template University-wide . . . . . . . . . . . .57 Convocation Program . . . . . . . . . . . . . . . . . . . . . . . . . .58 Promotional Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59 Certicate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 Campus Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 Pocket-sized Carleton at a Glance . . . . . . . . . . . . . . . .62 Carleton Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63 Carleton University Faculty Application Style Guide Web Site Faculty . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65 View Book Faculty . . . . . . . . . . . . . . . . . . . . . . . . . . .66 Handbook Faculty (2-colour) . . . . . . . . . . . . . . . . . . .67 Handbook Faculty (3-colour) . . . . . . . . . . . . . . . . . . .68 Calendar Faculty (2-colour) . . . . . . . . . . . . . . . . . . . .69 Calendar Faculty (3-colour) . . . . . . . . . . . . . . . . . . . .70 Brochure Faculty . . . . . . . . . . . . . . . . . . . . . . . . . . . .71 Brochure Program . . . . . . . . . . . . . . . . . . . . . . . . . . .72 Information Sheet/Newsletter/Fact Sheet Template Faculty . . . . . . . . . . . . . . . . . . . . . . . . . . . .73 Poster Faculty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74 Lecture Series Poster Faculty . . . . . . . . . . . . . . . . . . .75
Carleton University Strategic Guide to Graphic Identity Standards Title Page
2003 Hewson Bridge and Smith Ltd.
Strategic Guide Preface

The following section has been prepared as a discussion guide to the development of your graphic communications solution. It provides a general background for the program and clearly outlines objectives and milestones leading to the nal strategy. The strategy includes a detailed identity hierarchy, positioning statement and brand platform, followed by a proposed solution for the identity expression including key messages, visual language and actions.
Identity Objectives
Develop a coherent and memorable communications program that will reect Carleton Universitys image as a major research and teaching institution Enhance Carletons top-of-mind awareness among external target audiences (students, parents, guidance counsellors, alumni, donors, the Ottawa community, government ofcials, etc.) Project a broad portfolio of world-class curricula to support the goal of becoming Canadas top comprehensive university (an institution with a signicant amount of research activity and a wide range of programs at the undergraduate and graduate levels) Reinforce faculty pride and support efforts to attract superior new faculty members
Background
19421956
Carleton College was founded in 1942 to provide educational opportunities for workers in the wartime federal public service and for returning veterans. In 1946, full degrees in arts and science were offered, and in 1949, Carletons rst degrees were granted. During the 1950s, land was acquired between the Rideau River and the Rideau Canal.
2003
Carleton University is now a major research and teaching institution an international leader in the study of public affairs and management and advanced technologies. It offers outstanding programs at the undergraduate and graduate levels in the major disciplines of the arts and social sciences, science and engineering. Its goal is to be the top comprehensive university in Canada.
19572002
Carleton College became Carleton University in 1957, and the new University moved to its present location in 1959. Student enrolment climbed from 1,000 in 1960 to 6,000 in 1968, and much of the present campus was built was built during the 60s. In the 70s and 80s, the University expanded its programs and added graduate programs and international partnerships. Today, students can study in the following areas: Faculty of Arts and Social Sciences Faculty of Engineering and Design Faculty of Public Affairs and Management Faculty of Science Faculty of Graduate Studies and Research
Research Summary/Target Audiences

Throughout 2001, quantitative and qualitative research was undertaken with external and internal audiences. Research ndings relevant to the identity program are summarized below.
Parents
Have low top-of-mind awareness of the University (8% rst recall, 40% no real impression, 56% positive) Feel that the University is known for specic programs Journalism/Architecture/Political Science and feel that the reputation of specic programs and related faculty is most important Strongly recognize that Carleton is located in Ottawa, Canadas capital Strongly perceive the University as new/modern/in step with the times
Students
Know what they want, having chosen Carleton for its reputation in specic programs Perceive the school to be new/modern/in step with the times, with an innovative teaching style Feel that the University offers a good balance, meeting their academic, social and extracurricular needs Feel that the University is underrated by parents and prospective students
Guidance Counsellors
Feel that students are inuenced by the reputation of individual programs rst and by the reputation of the overall University second Have moderate to low top-of-mind awareness of Carleton, but recognize the University as the top or among the top in architecture and journalism Perceive the school to be new/modern/in step with the times, with an innovative teaching style Feel that the University is underrated by parents and prospective students
Research Summary/Target Audiences (continued)

Faculty and Staff
Feel that Carleton faculty and programs are among the top two or three in Canada Believe that students work hard and graduates get good jobs Feel that Carleton is underrated by parents and students in all but a few key programs Journalism, Public Affairs, Architecture
All Audiences
Seek (and perceive Carleton to be) a dynamic, contemporary university one for the 20th/21st century that is focused on the future and driven by a tradition of innovation Feel that Carleton has a tradition as an innovator in educational curricula and teaching methods Believe that Carleton is nimble and has consistently responded swiftly to a changing world and changing economy Feel that Carleton is a very people-focused university friendly and accessible, not stuffy or institutional
Competitors
University of Ottawa
Unlike Carleton, Ottawa U. offers medicine and law Primary competitor for students interested in studying in Ottawa Canadas premier bilingual university No central communications theme
McMaster University
Unlike Carleton, McMaster offers medicine it is a full-service university Theme: Inspiring Innovation and Discovery Reputation as Canadas most innovative university Committed to being Canadas most student-centred research university
York University
Unlike Carleton, York offers law Theme: Redene the Possible Canadas third-largest university Vision: To produce graduates who apply their blue-chip credentials in ways never before imagined, and who achieve groundbreaking success Mission: The pursuit, preservation and dissemination of knowledge. We promise excellence in research and teaching in pure, applied and professional elds. We test the boundaries and structures of knowledge. We cultivate the critical intellect.
University of Waterloo
The annual Macleans magazine survey gives Waterloo the highest ranking for reputation in its category of universities, including most innovative, highest quality, and top source of leaders of tomorrow. The icing on the cake: opinion leaders across the country ranked Waterloo best overall among all universities for the 11th year in a row. Theme: Building a Talent Trust
University of Guelph
Theme: Canadas Top Comprehensive University Vision: To be Canadas leader in creating, transmitting and applying knowledge to improve the social, cultural and economic quality of life of people in Canada and around the world Guelph has mastered the student experience it has lived up to the student promise
Methodology
This diagram shows the methodology for achieving Carleton Universitys communications objectives.
CORPORATE INTENT VISION, MISSION AND VALUES
ISSUES AND OPPORTUNITIES
POSITIONING STATEMENT
EXPRESSION
MESSAGES
VISUALS
ACTIONS
Corporate Intent
Long-term Goal
Carleton University will be Canadas top comprehensive university in Canada in seven to 10 years.
Values
Nimble Innovative Exciting Bold Multicultural Condent Credible
Strategic Goals 2002/2003

Focus and enhance the Universitys activity and prole in graduate studies, research and international studies Increase undergraduate enrolment in a manner consistent with the continuing improvement in the quality of the student body and the demands of the double cohort Implement plans to enhance students university experience Strengthen the Universitys position regionally, nationally and internationally Strengthen administrative support for teaching and learning Continue to recruit and retain the highest-quality academic faculty and University staff Foster an identication with and attachment to the Carleton community Improve the physical plant and campus infrastructure Maintain the nancial viability of the University in conformity with Board policy
Corporate Intent (continued)

Opportunities
Strong, specic programs (Journalism, Engineering, Technology) and schools (Norman Paterson School of International Affairs, College of the Humanities, Eric Sprott School of Business) Beautiful campus Commitment to continuing education Signicant research success that can be highlighted and promoted Excellent, award-winning teachers Entry average of rst-year students is more than 80% 40% of rst-year students receive scholarships Renewal of infrastructure is under way renovation of existing buildings and construction of new buildings Engaged alumni some very well known who were instrumental in a capital fundraising campaign that more than doubled its goal Faculty known for personal interaction with students Student focus: mentoring, scholarships, enrichment centres to help students succeed Safe campus in a safe city, with proactive security measures
Weaknesses
Lack of community involvement Inward-looking Board, Senate, faculty largely unknown off campus Infrastructure is dated and tired-looking
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Positioning Statement
Located in Canadas capital, Carleton has revitalized its commitment to academic excellence in public affairs and management and high technology, while continuing to offer strong degree programs in arts, social sciences, science, and engineering and design.
Brand Platform
Carleton University will project an image of condence, boldly and directly communicating the attributes that will help make it the top comprehensive university in Canada. It will achieve this by demonstrating that Carleton has become a highly relevant school because of its comprehensive curriculum, its people-centric culture (both students and faculty), and its track record of success in research and innovation.
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Design Criteria
During the design of Carleton Universitys written and visual language, all elements were examined to ensure that the corporate identity is reinforced. These design criteria ensure that Carleton communications: Embody Carletons vision, mission and long-term goals Reect Carletons values Ensure consistency and clarity in the expression of the organizational character, attributes and intent Differentiate Carleton from its competitors Develop a clear identity hierarchy
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Expression Messages
Carleton Universitys key messages are proof points by which the University is measured.
EXPRESSION
Key Messages
From these thematic elements, three central themes emerge as the strongest, most differentiating aspects of Carleton:
MESSAGES VISUALS ACTIONS
1. Modern 2. Relevant 3. People-focused While the accompanying explanations are not meant to be comprehensive, they do offer a sense of why these themes are both important and true. 1. Modern Many rst impressions of Carleton give this theme resonance. The history and architecture at Carleton bear it out, as do the Universitys broad technological focus, cutting-edge research and innovative teaching style. 2. Relevant From the Universitys top-ranked scholarship and co-op programs to those attributes that reect a modern dimension (see previous paragraph), Carleton offers relevant experiences that prepare students for todays world. Yet while relevance is often tied to modernity, the two are not necessarily synonymous. Carletons highly regarded School of Journalism and Communication, and College of the Humanities, for example, reect relevant approaches to traditional callings.
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Expression Messages (continued)

3. People-focused While every university by its very nature is people-focused, Carleton is distinctively so for many reasons. From its friendly and accessible atmosphere to its 3M Teaching Award winners (in the past eight years, Carleton has ranked #1 among Ontario universities for the number of faculty who have won the prestigious 3M Teaching Award) to its career services, mentoring and enrichment centres, Carleton strives to continue building a people-focused place of learning.
Support Messages
The following support messages can accompany the key messages: International player Ability to attract and retain top students Institutional pride Important research dollars Modern, attractive campus Ability to recruit and retain top faculty/staff Enthusiastically supportive alumni Impressive and functional infrastructure Excellent co-operative education opportunities Student focus through mentoring, scholarships and enrichment centres to help students succeed Safe campus in a safe city, with proactive security measures
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Expression Messages (continued)

Theme Line
Canadas Capital University
Theme Line Rationale

Like the locations of other universities without geographic identiers in their names, Carletons location is not top-of-mind among some groups. Not only does Carletons theme line link the University to Canadas capital, but it also reects, through the multiple meanings of capital, additional positive attributes of the University. (See Capital Denitions on next page for more details.)
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Expression Visuals
In striving to become Canadas top comprehensive university, Carleton has made a great deal of progress, and can point to many accomplishments that lend credence to this goal. Yet whether in focus group research or in one-on-one discussions, people want to see proof of accomplishments. Carletons identity expression helps communicate the proof that is so necessary to current and ongoing credibility.
EXPRESSION
MESSAGES
VISUALS
ACTIONS
The Facts
By presenting big numbers that draw attention to the bold facts surrounding the Universitys accomplishments, Carleton offers direct proof of its current status and future goals.
The Grid
Working in tandem with these big numbers and bold facts is a design grid that is graphically strong. Clean and structured, the grid conveys a tone of clarity and condence.
Capital Denitions
Canadas Capital University offers a clear identity for Carleton, whose location is not apparent from its name. Not only does the theme line link Carleton to Canadas capital, but it also allows for communications to play off different denitions of capital, some of which are presented here: capital adj 1b: rst-rate capital n 3a: a city serving as a seat of government capital adj 1: a principal; most important capital adj 4: relating to or being assets that add to long-term net worth capital adj 3a: chief in importance or inuence 5: excellent
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Expression Actions
Thought Leadership
President Van Loon will chair the Council of Ontario Universities Leadership renewal is under way (e.g., new Dean of Science; new Dean of Arts; new Dean of Public Affairs and Management; new VP Academic: new VP Advancement; new VP Research and International) this should be communicated proactively
EXPRESSION
MESSAGES
VISUALS
ACTIONS
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Rationalization of Identity Hierarchy

Over the years, there has been identity proliferation at Carleton, creating a degree of incoherence and inconsistency. The following charts illustrate the number of identities that have been created. In general, new identities will not be developed or promoted in absence of the Carleton University identity. Where exceptions occur, they will be for functional reasons.
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Identity Hierarchy
External Identities/Departments
CU
Library Circle of Friends CKCU The Charlatan
Canadas Capital University
Athletics
Faculty of Public Affairs and Management
Co-op Program
Alumni Carleton Caf
Faculty of Engineering and Design
Faculty of Science
Faculty of Arts and Social Sciences
Faculty of Graduate Studies and Research
Tour and Conference Facilities
Ravens
Arthur Kroeger College of Public Affairs
School of Journalism
Eric Sprott School of Business
School of Architecture
College of the Humanities
Norman Paterson School of International Affairs
David J. Azrieli Institute of Graduate Studies in Architecture
Existing Identity Keep Identity
Internal Identities/Departments
CU
Th e m e
Carleton Now
Security
Health
Housing
Food Service
Building and Grounds
Parking
CUSA
Existing Identity Keep Identity
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Carleton University Visual Style Guide
Visual Style Guide Preface

The visual elements provided in this section have been chosen as possible vehicles for extending the approved communications strategy into a relevant and effective visual language. The les used to create the elements are not nal art and are not intended for any form of print or electronic reproduction. The costs of the following items are not included and will be an additional requirement. Creating high-resolution source les: Use of licensed and licence-free photographs Building of production graphics and illustrations Custom photography Purchase of props Final image manipulation and optimization Transfer of electronic les in required formats The visual style guide provides basic guidelines and standards for usage. If you have questions regarding this document or would like more information on our services and pricing, please contact your HBS account executive.
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Corporate Logo Stacked

The following shows the corporate logo in colour, black and white, and reverse applications.
c: 0 m: 91 y: 76 c: 0 m: 0 y: 0
PMS 186
k: 6
Black
k: 100
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Corporate Logo Wide

The following shows the corporate logo in colour, black and white, and reverse applications.
c: 0 m: 91 y: 76 c: 0 m: 0 y: 0
PMS 186
k: 6
Black
k: 100
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Corporate Logo with Theme Line Stacked

The following shows the corporate logo with the theme line in colour, black and white, and reverse applications.
c: 0 m: 91 y: 76 c: 0 m: 0 y: 0
PMS 186
k: 6
Black
k: 100
The colour reverse logo can be used on a light-coloured background; it should not be used on a black background.
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Corporate Logo with Theme Line Wide

The following shows the corporate logo with the theme line in colour, black and white, and reverse applications.
c: 0 m: 91 y: 76 c: 0 m: 0 y: 0
PMS 186
k: 6
Black
k: 100
The colour reverse logo can be used on a light-coloured background; it should not be used on a black background.
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Corporate Logo General

Figures 1a and 1b
The corporate logo is set with correct areas of isolation. For maximum impact, it must be set apart from all other design elements. Illustrated here are the minimum distances required to separate the logo from text and graphics.
Figure 1a
1 unit 1 unit
Figure 1b
1 unit 1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
Figures 2a and 2b
Logo with the theme line.
Figures 3a and 3b
The theme line should not be reduced below 5 pt. in height.
Figure 2a
1 unit 1 unit
Figure 2b
1 unit 1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
Figure 3a
Figure 3b
5 pt. high 5 pt. high
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Colour System
The colour system for Carleton University consists of a primary and secondary colour palette. The primary colour palette for all communications is red (PMS 186) and black. The secondary colour palette depends on the application. For University-wide communications, the secondary colour is grey (PMS Cool Grey 9). For formal, historic occasions, communications materials should use the primary colour palette of red and black and should be printed on cream-coloured stock.
c: 0 m: 91 y: 76 PMS 186 k: 6 Web: D40139 Black c: 0 m: 0 y: 0 k: 100 Web: 000000 PMS 186 c: 0 m: 91 y: 76 k: 6 Web: D40139 PMS 370 c: 60 m: 0 y: 100 k: 27 Web: 4F9200
For faculty and program communications, the secondary colour palette includes the appropriate faculty colour: Public Affairs and Management (PMS 186) Engineering and Design (PMS 131) Arts and Social Sciences (PMS 370) Science (PMS 647)
c: 0 m: 0 y: 0 PMS Cool Grey 9 k: 65 Web: 8A8C8F PMS 131
c: 0 m: 27 y: 100 k: 9 Web: D19B00 PMS 647
c: 94 m: 43 y: 0 k: 38 Web: 255282
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Faculty Wordmark Hierarchy

The following shows the wordmark hierarchy for Carletons ve faculties. Carleton University is reversed out of a red rectangle on the left, while the faculty name is reversed out of a black rectangle (twice the length of the red rectangle) on the right. Each faculty name is treated in an all-caps version of the sans serif Avenir typeface (the same face used for the University component of the corporate logo). Note that an ampersand is used in place of and.
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Graphic Hierarchy
Carletons graphic hierarchy encompasses three essential levels of communications: University-wide communications, faculty communications and program communications.
Program Communications
Colours that can be used are red (PMS 186), black and the appropriate faculty colour: Public Affairs and Management (PMS 186) Engineering and Design (PMS 131) Arts and Social Sciences (PMS 370) Science (PMS 647) For two-colour process applications, only the Carleton red and black should be used. Identiers include the program name and the Carleton logo and theme line. As a secondary identier, the faculty wordmark can be used. The Web site address is mandatory in most cases. With these applications, certain elements of the grid the position of the Carleton logo and theme line as well as the Web site address should remain consistent.
University-wide Communications
Colours that can be used are red (PMS 186), black and grey (PMS Cool Grey 9). Identiers include only the Carleton logo and theme line. The Web site address is mandatory in most cases.
Faculty Communications
Colours that can be used are red (PMS 186), black and the appropriate faculty colour: Public Affairs and Management (PMS 186) Engineering and Design (PMS 131) Arts and Social Sciences (PMS 370) Science (PMS 647) For two-colour process applications, only the Carleton red and black should be used. Identiers include the faculty wordmark and the Carleton logo and theme line. The Web site address is mandatory.
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Graphic Hierarchy (continued)
ENGINEERING & DESIGN
Lorem ipsumsit dolor amet
12
laroreet ut voluptat.
carleton.ca
University-wide Communications
Colours: Identiers: Red (PMS 186), black and grey (Cool Grey 9) Corporate logo with theme line
Faculty Communications
Colours: Red (PMS 186), black and faculty colour (Engineering and Design PMS 131) 2-colour process: red and black only Identiers: Note: Faculty wordmark, corporate logo with theme line The faculty wordmark, which always includes the corporate wordmark, should appear in the top left-hand corner.
Program Communications
Colours: Red (PMS 186), black and faculty colour (Engineering and Design PMS 131) 2-colour process: red and black only Identiers: Program name, corporate logo with theme line; faculty wordmark as secondary identier The program name should appear in the top left-hand corner. The faculty wordmark can appear inside or on the back cover of brochures. In single-sided communications (posters/print ads), the faculty wordmark can appear in any appropriately less prominent position.
Note:
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File Formats
Q. Whats the difference between le formats?
A. Vector images are composed of lines and curves. Fully scalable (capable of being reduced or enlarged), they retain their sharpness at any size because theyre dened by the PostScript page layout language. Laser printers that arent PostScript-compatible cant properly reproduce vector images. Vector images, including logos and charts, are typically created using an application such as Adobe Illustrator or CorelDRAW and saved in EPS (.eps) format. Vector images can be converted to pixel-based images. Your logo has been created as vector-based art. Bitmap (or raster) images are dened by a series of small dots called pixels. Therefore, these images look choppy if theyre enlarged by more than a small percentage. When requesting a bitmap image, you must specify the largest size required for your application. Bitmap images are compatible with all types of laser printers they dont require a PostScript printer. Bitmap images are the most common electronic medium for continuous-tone images, such as photographs or images created in painting programs such as Adobe Photoshop or Corel PHOTO-PAINT. Common formats for bitmap images include JPEG (.jpg), GIF (.gif) and TIFF (.tif). Pixel-based images cannot be converted to vectorbased art.
Q. How do I choose the right le format?

A. Choosing the right le format depends on the application and the type of graphic youre using. Will the document be printed or will it be for screen/Web use only? A vector-based EPS le looks ne printed on a PostScript printer but is unattractive on-screen. A bitmap le looks ne on-screen but looks fuzzy or pixelated in print. Use the charts on the following page to determine which le format you need.
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File Formats (continued)

Logos
Screen JPEG GIF TIFF Print EPS TIFF
*Hi-res TIFF at 300 dpi at 100%
Photos and Illustrations

Web 72100 dpi 72150 dpi PPT 72100 dpi 72150 dpi Word 72100 dpi 72150 dpi 72100 dpi Service Bureau In-House PostScript * Screen JPEG GIF Web 72100 dpi 72100 dpi 72100 dpi Service Bureau * In-House PostScript * Non-PostScript PPT 72100 dpi Word 72100 dpi Non-PostScript For photos and illustrations that are created with bitmap software, there are a few more le formats to choose from. The software you will use to import the photo or illustration should determine which format to use. If you plan to send your le to a printer and have lm output, or if youre printing a document on a laser printer, a high-resolution TIFF is required. If you plan on viewing your photo or illustration on-screen using presentation software, a 72 dpi (dots per inch) JPEG or GIF should be used. See chart below.
Note: Transparent GIFs are used in PowerPoint and Word documents that have a background. JPEGs turn into nice PDFs but GIFs dont.
TIFF Print EPS TIFF
*Hi-res TIFF at 300 dpi at 100%
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Typography
Egyptienne (Regular, Oblique, Bold, Black) is Carleton Universitys typeface. It embodies the classic qualities of a traditional serif typeface combined with the modern lines of a sans serif typeface, making it both distinctive and highly versatile. Egyptienne is the only typeface that should be used in Carletons communications. It should be installed and available on all the Universitys PCs and Macs. The only cases in which a different typeface is used are as follows: The sans serif face used in the corporate logo and the faculty wordmarks is Avenir. (This typeface has long been established as a modern counterpoint to the serif font in the corporate logo.) In Web applications featuring body text, the typeface used is Arial. (This is the universal default typeface for online communications.) In PowerPoint and Word applications that are being shown on computers that do not have Egyptienne, the typeface used is Times.
Egyptienne
(Regular) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() (Oblique) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() (Bold) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() (Black) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
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Photography Style
To reect the bold and honest factuality of the big numbers, photography should similarly be bold and honest, rather than posed or articial. Shooting should be done in natural environments wherever possible. All photography must be approved by the Department of University Communications. In all communications materials, photographs should maintain a hard-edged, rectangular format. Photographs should not be characteristic of vignettes, such as featuring soft, Photoshop edges. In the case of a photo collage, the hard-edged, rectangular format still applies.
34
Campus Map
35
The Grid
Shown here is the most basic form of the grid for Carleton University communications: On the left side is a bold fact On the right side is a photo that relates to this fact Beneath the photo is support copy that explains/amplies the fact and photo At the bottom left is the corporate logo with the theme line Note that all four of these shapes are rectangles of varied sizes and positions. The two blank rectangles above the fact and photo can be used for complementary or contrasting bars of colour to add impact to the grid.
the fact
photo
support copy
36
The Grid Donts

Shown here are three examples of designs that do not conform to the grid:
Figure 1
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Figure 1
This design features an angled line, destroying the system of rectangles that the grid employs.
121
dolor sit amet.
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Figure 2
This design features two typographical no-nos. The bold number and fact are not in the appropriate font (Egyptienne) and the corporate logo has been superimposed onto the photo.
Figure 2
Figure 3
This design breaks the grid by not using rectangles of varied sizes and positions. The effect of using ve horizontally stacked rectangles is an obvious lack of impact.
Figure 3
121
37
The Grid Exploring Its Flexibility

Far from being an overly restrictive system, the grid offers many ways to develop creative, compelling executions within the basic foundation. Here are just a few examples:
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There is a playful, interesting type treatment around the bold number.
Figure 1
Figure 2
An illustration is used instead of a photo.
121
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Figure 3
A series of smaller photos (in rectangles) are superimposed on a larger photo.
Figure 3
Figure 4
A close-cut image bleeds off the page. All of these examples explore non-standard expressions of the grid, yet maintain its integrity. In essence, the grid leverages rather than restricts the designers creativity.
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17
Figure 4
38
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Figure 2
Carleton University Application Style Guide Title Page
Application Style Guide Preface

The layouts provided in this section demonstrate how the elements set out in the previous pages would be applied to create a strong and cohesive visual language. The layouts are not intended for consideration as nal designs and may be inaccurate in terms of content, size and colour. The les used to generate the layouts are not nal artwork and are not intended for any form of print or electronic reproduction. The costs associated with the following items are not included and are additional requirement: Creation of high-resolution les Use of licensed and licence-free photographs Building of production graphics and illustrations Custom photography Purchase of props Final image manipulation and optimization Transfer of electronic les in required formats Creating nal applications Project consultation and management for nal design, content development, nal pre-press artwork The application style guide provides the general look and feel for various elements. It is intended as a blueprint for communications applications. If you have any questions regarding this document or would like more information on our services and pricing, please contact your HBS account executive.
40
Web Site University-wide

First Level
Second Level
Third Level
41
On-site Signage University-wide
P6
Art Gallery Residences St. Patricks Building Tour & Conference Centre
42
View Book University-wide
Learn how
years of innovation created Canadas Capital University.
60
carleton.ca/60
At Carleton, students learn to shape their own futures. They realize its important to understand the changes that are helping to shape the world around them. Carleton Students Learn the Dynamics of Change All of us read and hear about change every day. And many of the men and women who report the news on television and radio, in daily newspapers and magazines got their start at Carleton. People like Edward Greenspon, Editor-in-Chief of The Globe and Mail, Trina McQueen, former President of the CTV Television Network, and Carleton Professor Andrew Cohen, former Washington Correspondent for The Globe and Mail, are among the hundreds of reporters, editors, and media executives whose journalism training at Carleton has led to exciting careers around the globe. Carletons Bachelor of Journalism program is the oldest and most widely recognized program of its kind in Canada. But its not only journalism students who are learning to make headlines at Carleton. Carletons Faculty of Public Affairs and Management provides highly trained recruits to Canadas public sector and offers the only multidisciplinary Ph.D. in Public Policy in the country. The Faculty is also home to Carletons prestigious Arthur Kroeger College of Public Affairs. Students seeking a Bachelor of Arts degree can do so in 30 challenging areas at Carleton University including a degree from the renowned College of the Humanities. In small groups, with guidance from experienced professors, first-year students can take unique seminar courses to learn the research, writing, and presentation skills needed for success in university and beyond. One of the largest in Canada, Carletons Engineering program offers the countrys most comprehensive platform of information technology programs. Nine Bachelor of Engineering programs are available, and all include the opportunity for co-operative education. Carletons School of Architecture offers a comprehensive degree program, and is ranked among the best in North America. At Carleton, we believe the best way to learn science is to do science. And the size of our Faculty of Science enables students to do just that. In our smaller classes, students benefit from more personalized interaction with professors and have the chance to gain significant hands-on laboratory and field work experience.
5,000
Each year, 5,000 students including over 40% of first-year students receive Carleton scholarships and bursaries.
Carleton awarded more than $18 million in scholarships and bursaries to 5,000 new and returning students in 2001.
With the entry average of new first-year students over 80%, Carleton has the fastestrising entry average of any university in Canada.
capital n 3 a: a city serving as a seat of government
43
Print Ad Template University-wide
87
days of summer learning
Start up. Catch up. Brush up.

Sun. Sand. Study. An unlikely combination unless youre taking a summer-session course at Carleton University in Ottawa. Flexible and convenient. Courses are available days and evenings in classrooms and on our itv channel. Whatever course you choose will fit easily into your schedule, leaving time for the beach, chores, and a job. Everything you need to know is on our Web site. Just log on and follow the instructions, then get out and enjoy the sun. Youre already on your way to a brighter future.
carleton.ca/summer
registrar@carleton.ca (613) 520-3500
5,000
Each year, 5,000 students including over 40% of rst-year students receive Carleton scholarships and bursaries.
44
Recruitment Ad University-wide
Lorem ipsum dolor sit

Carleton University is a national leader in providing high-quality post-secondary education to over 18,000 full- and part-time students at the undergraduate and graduate levels. Located in Canadas capital, Carleton has revitalized its commitment to academic excellence in public affairs and management and high technology, while continuing to offer strong degree programs in arts, social sciences, science, and engineering and design.
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Carleton University is a participant in the Federal Contractors Employment Equity Program and is committed to equality of employment for women, aboriginal peoples, visible minorities and persons with disabilities. Interested persons from these groups are encouraged to apply.
45
Letterhead/Business Card
46
Flyer University-wide
276
carleton.ca
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Facilisis at vero eros et accumsan

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276
carleton.ca



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Adipiscing elit, sed diam non ummy nibh euismod tin cidunt ut magna ali quam erat volutpat. Ut wisi enim ad minim veniam.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla

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47
Handbook University-wide
Handbook for New Students
Orientation
Lorem ipsum dolor sit amet, consectetuer adipiscing
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, s Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in
Note: Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, s Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt sut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel 01.110 hendrerit in [vulputate velit esse] molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel 01.110 hendrerit in [vulputate velit esse] molestie consequat, Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent Duis autem vel 01.110 hendrerit in [vulputate velit esse] molestie consequat, luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in
carleton.ca
elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum
Dolor sit amet, consectetuer

adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Note: Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel
Section B: Orientation
48
Calendar Cover University-wide
Start up. Catch up. Brush up.
carleton.ca/summer
49
Brochure University-wide

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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
Lorem ipsum sit
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56
dolor amet
56
dolor amet

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50
Brochures (continued)
51
Report University-wide
2003
Presidents Report 2003
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capital n 3 a: a city serving as a seat of government
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Information Sheet/Newsletter/Fact Sheet Template University-wide
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International Student Advisory
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eleifend option congue nihil imperdiet doming id possim assum. Lorem ipsum dolor sit amet, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl consequat. quod mazim placerat facer consectetuer adipiscing elit,
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exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, s Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt

adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud

adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
Address block
carleton.ca
Front
Back
Title of document
Front option
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Invitation
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Poster University-wide
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capital n 3 a: a city serving as a seat of government 4: relating to or being assets that add to long-term net worth adj 1 a: principal 1 b: first-rate 5: excellent
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Lecture Series Poster University-wide
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PowerPoint Template University-wide
Title of presentation
Subtitle of presentation
Heading of presentation
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Convocation Program
A couple of months later, she was able to complete her thesis work and ended up with an A+ for a very fine piece of work that is now being written up for an international congress taking place next January.
Never once did Sherri complain, try to cut corners, or seek any kind of special consideration. Heres a gem of a person who I think is a great role model for others, and of whom her family should be very proud.
me, Naomi says. I was able to take the courses that I really wanted to take, which I think is what allowed me to do as well as I did. In addition to her special status in our new Institute, Naomi was a Carleton exchange student in
Swansea, Wales. I loved it! she says. Not only because Wales is such a beautiful place and the Welsh are such warm and wonderful people, but also because I was able to do a great deal of travelling in the four months I was there. It was the best decision I made.
FACULTY OF SCIENCE
FIRST AND HIGHEST by Ildi Munro
FACULTY OF ENGINEERING AND DESIGN

FROM SOMALIA TO CANADA, WITH HIGH DISTINCTION by Marlene Groves
Naomi Nicholson is an Honours Integrated Science student, and the first graduate of our newly formed Integrated Science Institute (which was previously the Integrated Science Studies program). An A student, Naomi is graduating with Highest Honours in Integrated Science, with a Minor in Mathematics. Combining Philosophy and Mathematics in her program, Naomi truly integrated the two in her Honours project, as she looked at some of the philosophical foundations of mathematics.
Delving into the metaphysics of numbers and the mathematics that results from it, Naomi explored mathematics from three different perspectives. To describe these three schools of thought in the simplest of terms, numbers can be looked at as concepts of intuition and imagination, as objects that exist on a different plane, or as mere symbols created to represent higher expressions of thought. The result of Naomis project was both illuminating and fascinating. I enjoyed the flexibility that Integrated Science offered
Abdulhakim Ahmed is a very personable young man whom I have known since he began his first-year studies in engineering at Carleton. Originally from Somalia, Abdulhakim escaped to Kenya two years after war broke out in his country. From there, through the kindness and generosity of a Canadian family, he was able to fly to Canada (where he has no family), was granted refugee status, and,
after waiting five years, became a landed immigrant. He had always wanted to become an engineer, so after finishing high school in Ottawa, Abdulhakim worked for a year providing home support to pay for his education at Carleton. While studying for his Bachelor of Engineering, he took part in co-op opportunities to pay for his schooling, and achieved high distinction upon completing his degree. Today, Abdulhakim
Carleton University
Ottawa, Ontario
120th Convocation Sunday, November 10, 2002
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Promotional Items
Fridge magnet
Mouse pad CD case
carleton.ca
Memo board
Thermal mug
Mug
Throwing discs
Hats
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Certicate
60
Campus Guide
12
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Degrees, Diplomas, and Certificates

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The Carleton Connection

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carleton.ca
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carleton.ca
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1 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo nibh euismod tincidunt ut laoreet dolore magna consequat. 17 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 31 Ut wisi enim ad minim veniam, quis nostrud exerci tation 1 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. 17 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 31 Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. 32 Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. 8 14 8 14 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
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32 Nam liber tempor cum soluta nobis eleifend option congue nihil
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imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
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8 14 Duis autem vel Eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
61

adipiscing elit, sed diam nonummy


autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.


Amet, consectetuer dolor sit amet, consectetuer


nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis adipiscing elit, sed diam nonummy
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Pocket-sized Carleton at a Glance
273
to know about Carleton @ a glance
things you need
carleton.ca
in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
Duis autem vel eum iriure dolor in hendrerit
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit
Amet, consectetuer dolor sit amet, consectetuer
273
things you need to know about Carleton @ a glance
carleton.ca
62
Carleton Now
63
Carleton University Faculty Application Branding Guide
Web Site Faculty
65
View Book Faculty
12
carleton.ca
66
Handbook Faculty (2-colour)
Orientation
elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, s Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in

nibh euismod tincidunt ut laoreet dolore magna aliquam carleton.ca erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Note: Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel adipiscing elit, sed diam nonummy
67
Handbook Faculty (3-colour)
Orientation

nibh euismod tincidunt carleton.ca ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Note: Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel adipiscing elit, sed diam nonummy
68
Calendar Faculty (2-colour)
SCIENCE
Calendar
Orientation

adipiscing elit, sed diam nonummy nibh euismod tincidunt carleton.ca ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Note: Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel
69
Calendar Faculty (3-colour)
SCIENCE
Calendar
Orientation

adipiscing elit, sed diam nonummy nibh euismod tincidunt carleton.ca ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Note: Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel
70
Brochure Faculty

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.erci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et
Lorem ipsum sit
Lorem ipsum sit

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci
56
dolor amet
56
dolor amet

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71
Brochure Program
72
Information Sheet/Newsletter/Fact Sheet Template Faculty
Image Logo
Title of document Edition number Faculty wordmark
Title of Newsletter
Vol. 1 No. 1
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.dignissim qui blandit praesent
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, s Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, s
2-column text grid

adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, s Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
2-column text grid

adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

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Poster Faculty
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Lecture Series Poster Faculty
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Carleton Branding Guide

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Carleton Branding Guide

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Carleton Universitys Graphic Standards

Carleton University Strategic Guide to Graphic Identity Standards Title Page

2003 Hewson Bridge and Smith Ltd.

Strategic Guide Preface

Research Summary/Target Audiences

Research Summary/Target Audiences (continued)

CORPORATE INTENT VISION, MISSION AND VALUES

ISSUES AND OPPORTUNITIES

Strategic Goals 2002/2003

Corporate Intent (continued)

Expression Messages (continued)

Expression Messages (continued)

Theme Line Rationale

Rationalization of Identity Hierarchy

Library Circle of Friends CKCU The Charlatan

Canadas Capital University

Faculty of Public Affairs and Management

Alumni Carleton Caf

Faculty of Engineering and Design

Faculty of Arts and Social Sciences

Faculty of Graduate Studies and Research

Tour and Conference Facilities

Arthur Kroeger College of Public Affairs

Eric Sprott School of Business

College of the Humanities

Norman Paterson School of International Affairs

David J. Azrieli Institute of Graduate Studies in Architecture

Existing Identity Keep Identity

Building and Grounds

Existing Identity Keep Identity

Carleton University Visual Style Guide

2003 Hewson Bridge and Smith Ltd.

Visual Style Guide Preface

Corporate Logo Stacked

Corporate Logo Wide

Corporate Logo with Theme Line Stacked

Corporate Logo with Theme Line Wide

Corporate Logo General

5 pt. high 5 pt. high

c: 0 m: 0 y: 0 PMS Cool Grey 9 k: 65 Web: 8A8C8F PMS 131

c: 0 m: 27 y: 100 k: 9 Web: D19B00 PMS 647

Faculty Wordmark Hierarchy

Graphic Hierarchy (continued)

ENGINEERING & DESIGN

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Q. How do I choose the right le format?

File Formats (continued)

Photos and Illustrations

TIFF Print EPS TIFF

*Hi-res TIFF at 300 dpi at 100%

The Grid Donts

The Grid Exploring Its Flexibility

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Carleton University Application Style Guide Title Page

2003 Hewson Bridge and Smith Ltd.

Application Style Guide Preface

Web Site University-wide

On-site Signage University-wide

View Book University-wide