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Table Of Contents

Strategic Guide – Preface
Identity Objectives
Background
Research Summary/Target Audiences
Competitors
Methodology
Corporate Intent
Brand Platform
Positioning Statement
Design Criteria
Expression – Messages
Expression – Visuals
Expression – Actions
Rationalization of Identity Hierarchy
Identity Hierarchy
Visual Style Guide – Preface
Corporate Logo – Stacked
Corporate Logo – Wide
Corporate Logo with Theme Line – Stacked
Corporate Logo with Theme Line – Wide
Corporate Logo – General
Colour System
Faculty Wordmark Hierarchy
Graphic Hierarchy
File Formats
Typography
Photography – Style
Campus Map
The Grid
The Grid – Don’ts
The Grid – Exploring Its Flexibility
Application Style Guide – Preface
Web Site – University-wide
On-site Signage – University-wide
View Book – University-wide
Print Ad Template – University-wide
Recruitment Ad – University-wide
Letterhead/Business Card
Flyer – University-wide
Handbook – University-wide
Calendar Cover – University-wide
Brochure – University-wide
Report – University-wide
Invitation
Poster – University-wide
Lecture Series Poster – University-wide
PowerPoint Template – University-wide
Convocation Program
Promotional Items
Certificate
Campus Guide
Pocket-sized Carleton at a Glance
Carleton Now
Web Site – Faculty
View Book – Faculty
Handbook – Faculty (2-colour)
Handbook – Faculty (3-colour)
Calendar – Faculty (2-colour)
Brochure – Program
Poster – Faculty
Lecture Series Poster – Faculty
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Carleton Branding Guide

Carleton Branding Guide

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Published by: Alfredo Gonzalez Gutierrez on Nov 17, 2011
Copyright:Attribution Non-commercial

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11/17/2011

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