Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this

Table Of Contents

Strategic Guide – Preface
Identity Objectives
Research Summary/Target Audiences
Corporate Intent
Brand Platform
Positioning Statement
Design Criteria
Expression – Messages
Expression – Visuals
Expression – Actions
Rationalization of Identity Hierarchy
Identity Hierarchy
Visual Style Guide – Preface
Corporate Logo – Stacked
Corporate Logo – Wide
Corporate Logo with Theme Line – Stacked
Corporate Logo with Theme Line – Wide
Corporate Logo – General
Colour System
Faculty Wordmark Hierarchy
Graphic Hierarchy
File Formats
Photography – Style
Campus Map
The Grid
The Grid – Don’ts
The Grid – Exploring Its Flexibility
Application Style Guide – Preface
Web Site – University-wide
On-site Signage – University-wide
View Book – University-wide
Print Ad Template – University-wide
Recruitment Ad – University-wide
Letterhead/Business Card
Flyer – University-wide
Handbook – University-wide
Calendar Cover – University-wide
Brochure – University-wide
Report – University-wide
Poster – University-wide
Lecture Series Poster – University-wide
PowerPoint Template – University-wide
Convocation Program
Promotional Items
Campus Guide
Pocket-sized Carleton at a Glance
Carleton Now
Web Site – Faculty
View Book – Faculty
Handbook – Faculty (2-colour)
Handbook – Faculty (3-colour)
Calendar – Faculty (2-colour)
Brochure – Program
Poster – Faculty
Lecture Series Poster – Faculty
0 of .
Results for:
No results containing your search query
P. 1
Carleton Branding Guide

Carleton Branding Guide

Ratings: (0)|Views: 12 |Likes:

More info:

Published by: Alfredo Gonzalez Gutierrez on Nov 17, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





You're Reading a Free Preview
Pages 4 to 72 are not shown in this preview.
You're Reading a Free Preview
Pages 76 to 78 are not shown in this preview.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->