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Top Chef Brand Integration Agreement

Top Chef Brand Integration Agreement

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Published by Joe Tone

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Published by: Joe Tone on Nov 17, 2011
Copyright:Attribution Non-commercial

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11/17/2011

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The
foUawing
sets
forth
the
ag~ent(,'Agreement
i).
enteredint()as
QfMay
19•.201!,betwecnCompanyand
AgWl<:Y.
on
beha!f
of
itself
and
Adverti$er
relmillg
to
thcinl~tion
ofAdvertiscr~sBnmd($}inoneormorecpisod.esof
the
Appicab1eSe1l.SlJf!/CycteoftheSeries:{assudueirr1smdcimcdbelow):
THEMfSS[ONPRODUCTIONS
"Adv-el1inr""
I
"Pl'Ovtd:t't*
iFJtASOfFICEOFTHB
OOVlSRNOl'{.
ECONOMICDEVELOPMENTAND
rOURlSMOlVISlON(OOO..EPT)
"'Agtcncy'*
I
..'rovitie.t*{Ajeneyi:s
mterinC
into
this
Agreement
on
behalf()fAdvertiser.andiscolIet:;tivelyrefcmdto
bereinwithAdvc:rtiscras
"Provider'')TMADVERTISING
ProviderContact
hlfonnation
Susan'Scull
SVPAccountDjre<:iot
TMAd~ins.
I
iJ1
Main~.Suite
2000
DanU'tx
15201
TOPCHl1f
"Applie~&.
SeasoJliCY
el
e.,
CYCL£9
A)
TheBrand(s}wiU
be
incorpomted
into
the
ApplicableSeasoafCy~1¢
as
it
is
initially
eld'llbitedas
fnlJoW'$;
(il
m~t
(8)
of
the
fourteen
(14)
rf.t$Ultu
Applicable
~Cyclc:
episOOcs(episodes
I4
and
I
J
14)will
includeSan
Antonio
locations,
and
six
(6)
episode$
will
i!1clUdttwo
(2}
othercitiesin
TeD$(coliectively,
the
"Cities")_klcadons
(e.g..
three(3)episodesin~{I)iuTexas
and
three
(l)
¢pi~
in
wilt
the
two
 
(ii)
One(I)
episode
win
mclud¢
the
CulinaryInstkUftlof
Amcriea
in
SanAntonio,Texasasalocation;
(iii)
Ath~asttwo(~episodes
will
inclUdeone(I)
in-prpgmn.
~"()f..
showverbalmentionimtmctiUJ;.viewms::fovisitBravOtv,t:om·.
TopCbofmmro&ite
ho_ac~
(e;g'i"'or~
m~ilm
on
visiting:T¢"h~
vi$it·theTexas
tooosifi
link
at
BrI\IQtV,~hehlThe.partiC$ackn<Jwtedgc
that
thell'tictoot.e
uti
i$
!!Ubj@tto
eb~t;and
(Iv)At
least
ene
(I)
episode
wiD
iflt:hld~an~nee
from
one
tI)
local
San.AnttlDio.based:Chef(JO
be.•
I1X:ted
byCompanymit$.
sof~
disCretirui)asa
pcst·judsc
foreitlret
a
quk:~M
illimmationcballenge(asdctermincd
by
Company
.itt
11$
®kt
discretion.);provlde¢i
that
suCh
participating
,loa]
chd
sball
have
sisncd:.and
dcl;ivCR1d
to
C<»npany
cit:
guestjUd~1l~ll'l@und
release
in
the
form
ptovided
by
Company:.
8)
company
agrees
tomBkO'J!)od
faimef(Qrts:
to
crumre
that
Tom
ColicChio.,Padma
Lakshmi
and
me
SeriesconteStants
wi1100t
appearon.camera
participatin,
inW1d~drinking;,
iUepi
gambling
orillegaldruguse.
e)
ComP@nY
~fl
that
Company
is
aut
gmnted
any
right
to
portray
tllc:.
smte:~lT~inthcApplicahle$~Cycle
in•~
that
would
constitUtetUitiomlble~~Further,
C~~dW:1heAppiicabJe
S¢a~dc,sJmtl,ilOt~WeimY
.eit
~ti~smte~sp~~y
aboutWt!S'tamofT~t~ided.
howewt'~.
itsJWl
notbe
a~
oems
A~ifa~inthe~texc~any<~~~or
judp~~q1~ti"
~(~~n&Without
lWit$oo.any~)j}Mt
th~t~~~~~~ti~"'ttdng~~t)fTe1tu~
~~~~~~tisinco~ktd_$eA~
s~ycta
Fotth.
$.e{)f~l~~'on.~tll~ibrtbh~nsball
be
deemed
tQ
limit
the·
rightS
'l;)f~~
&ul
Sm'MoMedia
t1£
od
each
ottheit
~'VCaml~~amna.tetf~$Ubsi~,,~~.~.dusigMfi$
members
ofme~pUblie,(and.
in
~_asentcttainment
RdUCWl!~)tobe~le'tGmabr6t~tofM
stateof
TeXas
itl
MY
m!lMef'pcnniued
by
taw~
ByVirl'l'ofcxampte•.
Ud
not
by.~
of
limitatiun,
this
A~t
d0es,not,~t
Of
tutu.
~ngmatmiP
be_
about
t!w'state
of
Teus
in
any
neWSpro~
,talksMW$
andlOt~ightl;Ultcrtainmmtprograms
p~#d~orexhibited
bl(:QmpJrly
ot'
Bmv().Mcd~Ltc
andIoi
any()f~r
respectIveaffiliates.
pa:teI:UB~
affiliatedentitjeg.
~idi~.
licensees.su~
.and
Wp
e.g,.asajQkc
told
byJay
tctw(tr
Jimmy
Fallon),
,HOO.*(~).
payabletoCompanYasfollows!S'300.000.nollW!rthanAugusti5.
lOll
and
the
re~
(S300.000)
no'~
tIw:t
Au_1I.
2011.
In
'ildd.iuuu
to
the
~ioo
set
forthabove,
subjc<:t
to
Provider
trot
being
in
defindtof
my
of
ttl
~ou.
Wlrranties
andI'orobligationshereunder,the
!
partiesagree
to
the
following:I.Commencing
the
day
following
.!.ho
initial
exlUbition
Qf
thetimcp~sode
 
of
the
Applicable
S~yd#
and
continuinguntilthe
day
tbUowing
theinitial
c-xrubitwn
ofthe
final
episode
oftheApplieableSeasoalCycle.onBravoMedia
LLCsTop
Chef
mkrositc.Advertiser
WHlbaVCll,pteselWCfOf
TexasToorism
and
SatlAntomoin
the
'foonofaToxas
state
icon
Of
sbuilar1
cxas
related,graphic.,
the
siteofwhich
Bmvo
MediaLLC
(the
"NetwOrk")mustappt'i)Vcaswell
as
thelinks
andoverallcreatiVe,
In
the
icon
Orgrnphic'there
will
be
liiOOi
to
Texas
T~m
an..
the
.San
Antonio
ConventionandViSirots
Bur~
("SimAAtooioeva")
websimsformo~infOmuttioo,onvmting
Texas
_Sat)
Antonioas
wc:ll
asalinkfor
infommtion
on
one
(l)$w~kes
rcl:att.'d
to
the·
ApplicablcSeasontCyde
that
San
Antoo.io
(."'VB
may
CQ~
tbclWkiorintb~ontheswee~will
be
romomprior
to
the
day(olJowitl.gtbc.initial
exhibition
of
the
fimd
q:tis~of
theApplieable
8e'aSonlCycie
ifthe$~esends
prior
tosncbdate.
2.Commencirtlcen
the
day
following
th¢initial,exhibitiOfl
ofthetmt
cpi_
of~Applieabtc
Scas:o.niCyck
andcontinUingfor
up
to
six(6)months
thcreatWr~
AdvertisershaH
bc:pmnjttcd
toincl~the
language"
A
$Seen~
Top
eke/ron
its
website.ontnewebsites.of
the
Cities.
on
Ad.vcrtiser
and
CIties'
Faeebook
pii,",
and
via
Twitter
by
Advertiser
and
Cities,
subject
to
the
following
tenusand~ondidons:
(a)AdvertiserandCities
may
not
use
the
Network'sfut<:llectual
property{e.g.,footage.~logos,SeriesotNI$Vorlt
QWu};
(b)Advertiser
and
Cities'
usemustnotimply
that
theNetwork.COqlany.any
Seri~
taiealtany
series
eomestant
m
the
Series
endorsesAdVertiSer.Cities,ot'any
ofAdv~
crCitics'locations..services.or
prnduets;
(c}Advertiser
.and
Citiesmust
send
me
NetworkaJll.OCt~upofeach
ot'
itspropo$Cd~
ofthe''&s
ssen
M
d'p
CM/9'"
tag
for
tevl\l'wand
_~~i~ve.Julie,ltiVen
(<I)~.
"Asslltm
.TopChef
9*"
tag:
onAdwrtiser
and
Cities"
websi:tes
must
tOO•
.It
link
t()..thcTop
Che.fmiCf.i;ls.imonOravotv.com.Ad~
_itdUtIlB
he
Network'sDigital
tq')~me.
LisafWa
ibr
tho
reqfUrcd
IhtIG
(0:)
Ad.~
and
Cit_
may
not
use
t:tw
",4.,
!iff.eJ1
on
Top
Chef
rr
tag
in
W
~ilt
trad¢'
()t~
ofOOvcrtiHmcnts"
including
witbQm:
f~tion.
ift
radio
oranyr
~ia;
and
(1)
AdVertiser
andCitit$'
~tt!s.,
Fac:cbook
pages
and
Twitter
m~s
~i
m.ake
delr
that
Advertiser
andCities~~m~~odatioos.~tions.an~semces
to
the
Series
in
exclwtgeforpromononalcmside:mtien.
:t
Advertiser
may
issu
two
(I)
press
r~
(one"
iS$lloo
by
OOO·F.DT
and
one~
by
San
Antonio
eva)
after
theNetwork
ba$.
re~
its
initial
press
!
rel:easefor
the
Applicable~Cycte
andpubli~y
atulOUru:OO:
the
~aoonofthe,Applicable
SeasooICycW:
and
subject
to
I1ro
fuUowmgterms
and
eond:iuons:

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