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7080390/-
8ebekah lllff Colounder CLC Lalk1LCP CommunlcaLlons | Los Angeles | San lranclsco
ls 1ech Lhe new 8lack?| Pow Lo 1nlNk abouL soclal medla
#1be best lo fosbloo ooJ tbe best lo tecb coo be
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1bese slblloq loJosttles ote comloq toqetbet to
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coolJ be tbe oew block
AshLon kuLcher Parper's 8AZAA8 AugusL 8 2011
conLenLs
W 3 Reasons or Social Media
W listory o Social Media
W low to 1hink About Social Media
W Audience Challenge
conLexL
Who is the target o this message,:
lashion-related business decision
makerstech products, retailers, designers,
could be B2C or B2B,
What are we talking about,: \hy and
how social media can impact your brand
When do we do this,: Once you hae
researched and created a strategy or
audience engagement
Where do we do this,: Online and in a
mobile enironment
Why do we do it,: Because i you don`t,
your brand will die a slow, ery
unashionable death
reasons for soclal medla
Search and Discoery sourcing your audience,
2 Brand Lquity & Mindshare building your audience,
3 Reach, Inluence & Lngagement maintaining your audience,
hlsLory of soclal medla
W - lirst email sent
W - lirst Blackboard system came online
W - Internet Relay Chat deeloped
W - Geosites was born
W - SixDegrees launched, AOL Instant Messenger launched
W 2002 - lriendster, MySpace, li5, Second Lie, LinkedIn, Delicious
W 200 - lacebook, llickr
W 2005 - \ou1ube
W 2006 - 1witter
W 200 - loursquare
W 20 - Google -
lnfographlc hLLp//vlsually/hlsLorysoclalmedla1
how Lo 1nlNk abouL soclal medla
#5oclol meJlo ls o vloble lmpoctfol cboooel fot
commoolcotloq yoot stoty
reate your story
2 %ell your story
3 Get people talking about your story
4 onitor and report the success o your story
communlcaLlon relaLlonshlp
CPAnnLLS
Llnkedln
?ou1ube
lacebook
1wlLLer
loursquare
CPAnnLLS
Llnkedln
?ou1ube
lacebook
1wlLLer
loursquare
8uslness Cwners
8rands
8uslness Cwners
8rands
lashlon lnslders
lnfluencers
lashlon lnslders
lnfluencers
Consumers
8uslnesses
Consumers
8uslnesses
8loggers
Medla
8loggers
Medla
audlence challenge
#ocos ooJ slmpllclty 5teve Iobs
ecide how much time to spend & be realistic
2 ngage a proessional
3 ocus on one campaign
4 ind the right tools i you go DI\
conLacL
Rebekah K Ili
Co-ounder & CLO
talk1LCl Communications, LLC
Rebekahtalk1LClcommcom
ttcrebekah
talk1LClcomm
30-0-33