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Noi Dung on Tap Mon Marketing Can Ban

Noi Dung on Tap Mon Marketing Can Ban

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Published by: api-3733762 on Oct 19, 2008
Copyright:Attribution Non-commercial


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\u00d4N T\u1eacP M\u00d4N MARKETING C\u0102N B\u1ea2N
TH\u1edcI GIAN THI: 90 PH\u00daT
SINH VI\u00caN \u0110\u01af\u1ee2C THAM KH\u1ea2O T\u00c0I LI\u1ec6U

Ch\u01b0\u01a1ng 1: T\u1ed4NG QUAN MARKETING
\u2013 C\u00e1c kh\u00e1i ni\u1ec7m: Marketing, nhu c\u1ea7u, mong mu\u1ed1n, y\u00eau c\u1ea7u, h\u00e0ng h\u00f3a, trao \u0111\u1ed5i, giao
d\u1ecbch, th\u1ecb tr\u01b0\u1eddng.
\u2013 C\u00e1c quan \u0111i\u1ec3m v\u1ec1 qu\u1ea3n tr\u1ecb Marketing.
Ch\u01b0\u01a1ng 2: M\u00d4I TR\u01af\u1edcNG MARKETING
- V\u1eadn d\u1ee5ng l\u00fd thuy\u1ebft \u0111\u1ec3 ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng kinh doanh, chi\u1ebfn
l\u01b0\u1ee3c marketing c\u1ee7a m\u1ed9t c\u00f4ng ty c\u1ee7a m\u1ed9t v\u00e0i c\u00f4ng ty.
Ch\u01b0\u01a1ng 3: H\u00c0NH VI KH\u00c1CH H\u00c0NG
- C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng v\u00e0 quy tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (4 d\u1ea1ng h\u00e0ng vi mua

s\u1eafm: ph\u1ee9c t\u1ea1p, nhi\u1ec1u l\u1ef1a ch\u1ecdn, th\u1ecfa hi\u1ec7p v\u00e0 mua theo th\u00f3i quen)
- C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng v\u00e0 quy tr\u00ecnh mua h\u00e0ng c\u1ee7a t\u1ed5 ch\u1ee9c (mua h\u00e0ng l\u1eb7p l\u1ea1i kh\u00f4ng c\u00f3 thay
\u0111\u1ed5i, mua h\u00e0ng l\u1eb7p l\u1ea1i c\u00f3 thay \u0111\u1ed5i v\u00e0 mua h\u00e0ng m\u1edbi).

Ch\u01b0\u01a1ng 4: NGHI\u00caN C\u1ee8U MARKETING
- K\u1ef9 thu\u1eadt l\u1eadp, tr\u00ecnh b\u00e0y b\u1ea3ng c\u00e2u h\u1ecfi \u0111i\u1ec1u tra nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng sao cho hi\u1ec7u qu\u1ea3.
Ch\u01b0\u01a1ng 5: PH\u00c2N KH\u00daC TH\u1eca TR\u01af\u1edcNG, L\u1ef0A CH\u1eccN TH\u1eca TR\u01af\u1edcNG M\u1ee4C
TI\u00caU, \u0110\u1ecaNH V\u1eca TRONG TH\u1eca TR\u01af\u1edcNG

- C\u00e1c ti\u00eau th\u1ee9c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng
- C\u00e1ch \u0111\u00e1nh gi\u00e1, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau
- M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m trong th\u1ecb tr\u01b0\u1eddng

Ch\u01b0\u01a1ng 6: CHI\u1ebeN L\u01af\u1ee2C S\u1ea2N PH\u1ea8M

- Kh\u00e1i ni\u1ec7m v\u00e0 c\u00e1c \u0111\u1eb7c t\u00ednh ch\u1ee7 y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m (b\u1ed1n c\u1ea5p \u0111\u1ed9 c\u1ee7a s\u1ea3n ph\u1ea9m). Vai tr\u00f2 bao
b\u00ec, nh\u00e3n hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m.
- C\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (chi\u1ebfn l\u01b0\u1ee3c d\u00f2ng s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c t\u1eebng SP c\u1ee5 th\u1ec3).
- Chu k\u1ef3 s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00e1c h\u1ecdat \u0111\u1ed9ng Marketing mix th\u01b0\u1eddng hay \u1ee9ng d\u1ee5ng cho m\u1ed7i
giai \u0111\u1ecdan.
- Chi\u1ebfn l\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m m\u1edbi (8 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n SP m\u1edbi)

Ch\u01b0\u01a1ng 7: CHI\u1ebeN L\u01af\u1ee2C \u0110\u1ecaNH GI\u00c1
- Nh\u1eefng nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1.
- Ti\u1ebfn tr\u00ecnh x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi
Ch\u01b0\u01a1ng 8: CHI\u1ebeN L\u01af\u1ee2C PH\u00c2N PH\u1ed0I
- C\u00e1c c\u0103n c\u1ee9 \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i.
- Thi\u1ebft k\u1ebf k\u00eanh ph\u00e2n ph\u1ed1i cho 1 m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3.

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