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Virtual Marketing

Virtual Marketing

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Published by: Rahul Pratap Singh Kaurav on Nov 18, 2011
Copyright:Attribution Non-commercial

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04/18/2014

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Virtual Marketing
 
1.Role of the Internet : technological development,development of e-Commerce,different commercial models, diverse roles of websites.2.Internet strategy : virtual value chaindis-intermediation, cybermediaries3.Business to Business : Intranets and Extranets; communication , recruitmentand procurement , exchanges.4.
Consumer behavior : flow theory; Hoffman’s Many – 
to- Many model; Internetbranding and loyalty ; Internet communities ; how the Internet is changingconsumer behavior.5.Internet market research : secondary research, online focus groups, MEGS ,web surveys , Email surveys.6.Internet retailing : reducing role of location , online shopping.
 
 7. Internet promotion : advertising : types , measurement, effectiveness ,integration ; affiliation marketing , PR ; word-on-line ; direct marketing.8. Website design : website design guidelines , best practice , building traffic.Convergence and future development : interactive TV , mobile internet ,PDA , groupware , SMS , interactive appliances.

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