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The Non-Profit Marketing Plan Walkthrough + Foundational Interactive Strategies for Any Business

The Non-Profit Marketing Plan Walkthrough + Foundational Interactive Strategies for Any Business

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Published by Peter Corbett
In an environment where multiple organizations are chasing the same dollars, business sponsors and volunteers, standing out among the crowd is critical to success. What’s more, nonprofits struggle against a tide of decreasing operating budgets and limited resources, often relegating marketing to a mere afterthought. Fortunately, there are simple, affordable and effective solutions to differentiating your offering and effectively reaching your target audience. “The Non-Profit Marketing Plan Walkthrough” is a part of Blattner Brunner’s Brand Energy Workshop Series, teaches nonprofits how to develop marketing communications that resonate with your audience, along with the tools, tips and resources to make your organizations standout.

The guide also include a section of Foundational Interactive Strategies that can be deployed by any business to help engage their audiences online.
In an environment where multiple organizations are chasing the same dollars, business sponsors and volunteers, standing out among the crowd is critical to success. What’s more, nonprofits struggle against a tide of decreasing operating budgets and limited resources, often relegating marketing to a mere afterthought. Fortunately, there are simple, affordable and effective solutions to differentiating your offering and effectively reaching your target audience. “The Non-Profit Marketing Plan Walkthrough” is a part of Blattner Brunner’s Brand Energy Workshop Series, teaches nonprofits how to develop marketing communications that resonate with your audience, along with the tools, tips and resources to make your organizations standout.

The guide also include a section of Foundational Interactive Strategies that can be deployed by any business to help engage their audiences online.

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Published by: Peter Corbett on May 24, 2007
Copyright:Attribution Non-commercial No-derivs

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Blattner Brunner Brand energy WorkBook 
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re-energizing Brands.
 
Marketing 101Page 
Introduction.3
Copyright Inormation ..................................................................................................................................3 About Blattner Brunner ................................................................................................................................5
Glossary.7Marketing.Walk-thru.8.
1.0 Executive Summary ........................................................................................................................8 2.0 Situation Analysis ............................................................................................................................8 2.1 Market Summary ............................................................................................................................9 2.1.1 Market Demographics and Behaviors ..............................................................................................92.1.2 Market Needs .................................................................................................................................92.1.3 Market Trends and Growth ............................................................................................................102.2 SWOT Analysis .............................................................................................................................102.2.1 Strengths ......................................................................................................................................112.2.2 Weaknesses .................................................................................................................................112.2.3 Opportunities ................................................................................................................................122.2.4 Threats .........................................................................................................................................122.3 Competiors and Alternative Providers ............................................................................................133.0 Marketing Strategy ........................................................................................................................133.1 Marketing Objectives.....................................................................................................................143.2 Target Markets ..............................................................................................................................143.3 Positioning and Messaging ...........................................................................................................153.4 Marketing Execution .....................................................................................................................153.4.1 Tools .............................................................................................................................................163.5 Your Marketing Model ...................................................................................................................174.0 Ongoing Marketing .......................................................................................................................184.1 Frequent Purchaser Retention Strategy .........................................................................................184.2 Business Partner Outreach............................................................................................................19
Foundational.Interactive.Strategies.20
Interactive Marketing ..................................................................................................................................20Search Engine Marketing (SEM) Basics ......................................................................................................20Search Engine Optimization (SEO) .............................................................................................................21Pay Per Click (PPC) ...................................................................................................................................22Social Media ..............................................................................................................................................24Social Networking ......................................................................................................................................25
 Appendix.A:.3.Key.Areas.of.SEO.28 Appendix.B:.Sample.SERP.29 Appendix.C:.Branded.Tagging.30 Appendix.D:.DMOZ.31
taBle o Contents
 
Marketing 101Page 
In an environment where multiple organizations are chasing the same dollars, businesssponsors and volunteers, standing out among the crowd is critical to success. What’smore, nonproits struggle against a tide o decreasing operating budgets and limitedresources, oten relegating marketing to a mere aterthought. Fortunately, there aresimple, aordable and eective solutions to dierentiating your oering and eectivelyreaching your target audience.“The Non-Proit Marketing Plan Walkthrough” is a part o Blattner Brunner’s BrandEnergy Workshop Series, teaches nonproits how to develop marketing communicationsthat resonate with your audience, along with the tools, tips and resources to make yourorganizations standout.What you can expect rom this workshop:• Marketing experts rom Blattner Brunner will be onsite to guide you step by stepthrough the elements o a marketing planYou’ll be given this workbook that will provide you with the core elements o a marketingplan so that you can walk out o this training armed with the knowledge and outline orcreating your own plan• The walkthrough will also include very speciic interactive marketing tactics that willenable your organization to utilize and maximize the internet to reach your audiences orlittle to no out o pocket costs
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Under the following conditions:• Attribution.
You must attribute the work in the manner speciied by the author orlicensor (but not in any way that suggests that they endorse you or your use o thework). Attribution language: “Produced by Blattner Brunner, Inc. in collaboration withGreater DC Cares.”
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This was so helpful!! Thank you for your generosity in publishing your marketing plan for NGO's.
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