P r i n t e d w i t h
Wikifashion’s crowdsourced trends put Australia on the global fashion map
“We want to make the site more semantic withmore community based features. We’re lookinginto building a forum, although that sounds basicit will allow our members to comment on articles
more easily. We’ll also consider adding other social
pages in the future too.”
Gaining international visibility
The rst priority is to continue Wikifashion’s pro
-gress and gain greater visibility among fashion lo-vers and the industry itself.
“At the start, we had bloggers contacting us to conti-
bute but now we have big brands in Australia, the US
and other places who upload their content directly
to the site.”The involvement of the fashion industry is one of the key factors as Wikifashion seeks to increase itscontent and become a more useful resource.“We want to be the essential resource for fashion,”
explains Veenstra. “Currently fashion brands send
their new fashion books and collects to PRs, whosend then send them on to fashion media to be pu-
blished. We are looking to create a different system
that is not so top down.”In terms of international brands, Wikifashion hasworked with, or seen uploads to its site, from H&Mand Designers for Target, along with a number of Australian brands, which have included AlannahHill, Sportsgirl and Oroton. Equally, its content hasbeen used by a range of international media inclu-
ding Madison magazine online, Vogue Nippon and
New York via Brisbane
To help further raise its prole amongst the indus
-try, Wikifashion has been active in the US where itsponsored events at SXSW and New York fashionweek. Veenstra and Hyde were also in New Yorkearlier this year for “a number of meet-ups”.It is New York where Veenstra sees her, and thesite, moving to, particularly in light of the fact thatmany of its fans pay it the ultimate compliment inthinking that it is already there.
“A lot of people are surprised to nd that we’re from
in Australia, they assume that we’re based in New York,” she says. ”They get a shock hearing that weare in Brisbane.”
Currently, the site makes its money through web ad-
vertising, sponsored content and sponsored events
but, to help fund a move to the US, the team is inthe “very early stages” of seeking venture capital.
According to Veenstra, trac to the Wikifashion
has doubled over the last few months, with thesite recently seeing 250,000 monthly page views
from 55,000 unique visitors. That’s a mighty impres-
sive accomplishment from what was just a hobbyas recently as two years ago, and Wikifashion may
yet continue to grow its reach in the fashion world.
18th November 2011 by Jon