Saint Joseph’s University
The primary goal of this report is to assist the Kind to KidsFoundation in developing their social media strategy. Kind to Kidshas already established an ample amount of social media tools suchas a website, Facebook, and Twitter. Our goal is to help thefoundation determine the best ways to use the tools in order to gaina larger audience.
Before analyzing Kind to Kids, we found three similar organizationsthat are using social media effectively to use as examples in our report. The three organizations are: Make a Wish Foundation, Alex’sLemonade Stand, and the Four Diamonds Fund. The followingthree pages contain our assessments of each organization’s use of social media