Effect of consumer behavior on Bajaj Ads

< Bajaj Auto Ltd. ranked as the world's fourth largest two- and three- wheeler
manufacturer
< The brand is well-known across several countries in Latin America, Africa,
Middle East, South and South East Asia
< Bajaj is continually dominating the ndian motorcycle marketing the
premium segment
< Company has a network of 498 dealers and over 1,500authorized service
centres and 162 exclusive three-wheeler dealers spread across the country
< Around 1,400 rural outlets have been created in towns with population of
25,000 and above
< Present distribution network covers 50 countries with dominant presence in
Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, ran and
ndonesia
< n spite of having a well established market in ndia not a famous brand
in international market in high performance bikes
< 2002entered the Market
< 2003 DTSi released
< 18-24 21-35
< Definitely Male Digital Biking
< Looks 'alue Technology
< & M Leo Burnett