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The Ultimate Business Plan Ver1

The Ultimate Business Plan Ver1

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Published by api-3697282
A condensed version of "How To Write a Business Plan" (PDF)
A condensed version of "How To Write a Business Plan" (PDF)

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Published by: api-3697282 on Oct 19, 2008
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03/18/2014

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What Every Investor Really
Wants To Read
The 10 minute business plan
(C) 2005 HJ Ventures International, Inc.
The Ultimate
Business Plan
The Ultimate Business Plan
\u00a9 2005 HJ Ventures International, Inc.
2
The Ultimate Business Plan
The 10 minute business plan
Introduction
What is The Ultimate Business Plan? Good question!
First I will tell you what it is NOT:

\ue000 It is not a cut and paste template that you write in your company name and poof!
\ue000 It is not a 100 page thesis / phone book weight document
\ue000 It is not an art gallery \u2013 don\u2019t put tons of graphics and pictures

OK - So what is The Ultimate Business Plan? It is simple \u2013 it is a clear and concise
document that:

\ue000In 30 seconds \u2013 any investor will know WHAT YOU DO
\ue000In 45 seconds \u2013 any investor will know WHAT PROBLEM YOU SOLVED
\ue000 In 1 minute \u2013 any investor will know HOW MUCH CAPITAL YOU NEED
\ue000 In 2 minutes any investor will know YOUR DEVELOPMENT STAGE
\ue000 In 3 minutes \u2013 any investor will know WHO WILL BUY WHAT YOU SELL
\ue000 In 4 minutes \u2013 any investor will know HOW YOU REACH CUSTOMERS
\ue000 In 5 minutes \u2013 any investor will know WHO YOUR COMPETITORS ARE
\ue000 In 6 minutes \u2013 any investor will know WHAT IS YOUR DEFENSE
\ue000 In 7 minutes \u2013 any investor will know WHO IS ON YOUR TEAM
\ue000 In 8 minutes \u2013 any investor will know HOW MUCH WILL YOU MAKE
\ue000 In 9 minutes \u2013 any investor will know WILL THEY MAKE MONEY
\ue000 In 10 minutes \u2013 any investor will know IF THEY WANT TO FOLLOW UP

The Ultimate Business Plan = The 10 Minute Business Plan

The 10 Minute Business Plan?
Yes, the 10 Minute Business Plan \u2013 this is really the maximum amount of time that an
investor will give you when taking an initial look at your company.

The GOAL of your business plan is to get a meeting \u2013 NOT a check

What? I am not looking for a check? That is right you should not be looking for a check
with your business plan \u2013 just a meeting. No investor will write a check off a business
plan \u2013 they want to MEET YOU. And the only way to get a meeting is to have your
business plan pass the initial screen (which is the 10 minute read).

OK now that you see what investors REALLY want in a business plan \u2013 here we go!
The Ultimate Business Plan
\u00a9 2005 HJ Ventures International, Inc.
3
WHAT YOU DO

I have seen hundreds (yes hundreds) of business plans and investor presentations that
after 3 minutes (and sometimes even 10 minutes) \u2013 I had NO IDEA what the company
did. Don\u2019t make this mistake. You NEED to clearly articulate in the first paragraph of
your business plan \u2013 what exactly you do. No smoke and mirrors, no big industry
buzzwords, just a simple \u2013 often called your Mission Statement or Vision Statement:M y

company will sell web-based software to help individual tax payers file their own tax
returns electronically.
WHAT PROBLEM YOU SOLVED

Investors need to know WHAT PROBLEM YOU ARE SOLVING. If there is no
\u201cproblem\u201d or \u201cpain point\u201d than customers will not NEED to buy your product / service.
Customers don\u2019t buy products that would be \u201ccool\u201d to have, they buy products that they
NEED: The individual tax payer today has to spend hours trying to file their return

electronically, with our solution we cut this time down to 10 minutes and additionally
save our customers 20-40%.
HOW MUCH CAPITAL YOU NEED

Investors have minimums and maximums in the amount of capital that they want and have to invest. If you are only seeking $50,000 \u2013DON\u2019T present to venture funds who are looking to invest $3 Million in a company- - - - - and DON\u2019T talk to Angel Investors who invest up to $100,000 when you need $10 Million: Our company is seeking $1

Million to roll-out our completed software, hire sales and marketing personnel, and for
additional research and development.
YOUR DEVELOPMENT STAGE

Venture Funds have very specific investment criteria \u2013 including stage of development AND revenue requirements. If you are a concept stage startup, don\u2019t waste your time or the investors\u2019 time who is looking for established companies with $3 Million in annual sales: Our company is at the startup stage, the first version of our software is complete,

and we have 5 beta customers.
WHO WILL BUY WHAT YOU SELL

Almost every CEO assumes that everyone NEEDS to buy their product / service. The
reality is that you really need to analyze what your customer NEEDS, who they are, and
where they live: Our target customer is Internet savvy, 30 \u2013 50 years of age, with

broadband access.
HOW YOU REACH CUSTOMERS

In addition to whom your customers are and where they live \u2013 you HAVE to know HOW to reach them. If you are selling IT software to the Fortune 500, how will you get to their CIO, who makes the buying decisions? Or for our tax software example: We will reach

our customers through online marketing (search advertising) and radio advertisements in
the top 30 markets in the U.S.

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