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Boeing Case Study

Boeing Case Study

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Published by Tammy Soma

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Published by: Tammy Soma on Nov 21, 2011
Copyright:Attribution Non-commercial

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04/15/2013

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 1
Boeing Case Study November 15, 2011
Abstract
 
 2Boeing is one of the world’s largest aerospace firms. It manufactures airliners forcommercial and military segments. The company is based in Washington State. It just opened a new manufacturing facility in South Carolina. Boeing is best knownfor the 747 jetliner. They have large contracts with different airlines as well as theU.S. government. Over the years, Boeing has been plagued with many labor,manufacturing, and supply problems. Their latest problems are with the 787Dreamliner. Boeing is outsourcing a lot more its processes. It has worked with Japanese automakers to improve its production process. Airbus is Boeing’s maincompetition. Both compete in the same market segments. The SWOT analysislooks at Boeing’s processes and strategies.Boeing
 
 3 The Boeing Company, together with its subsidiaries is one of the world’s majoraerospace firms. The company is organized based on the products and services itoffers. Boeing has five principle segments:
Commercial Airplanes,
Boeing Defense, Space, & Security (BDS) consists of three segments:
Boeing Military Aircraft (BMA)
Network & Space Systems (N&SS)
Global Services & Support (GS&S)
Boeing Capital Corporation
Engineering, Operations & Technology (EO&T): provides Boeing with technicaland functional capabilities, including information technology, research anddevelopment, test and evaluation, technology strategy development,environmental remediation management and intellectual propertymanagement
Shared Services Group (SSG)The Boeing Company was established in 1916 by William Boeing. It is thelargest manufacturer of commercial jetliners and military aircraft combined. Itdesigns, develops, manufacturers, sales and supports commercial jetliners, militaryaircraft, satellites, missile defense, space flight, and launch systems and services. Itis a major service provider to NASA and operates the Space Shuttle andInternational Space Station. Boeing provides products and support services tocustomers in 150 countries. It is one of the largest US exporters in terms of sales.Boeing’s large scale of operation and market penetration gives it substantialbargaining power. Boeing is headquartered in Chicago and employs more than165,000 people worldwide. Boeing’s vision is: “People working together as a globalenterprise for aerospace leadership.” Boeing plans to achieve their vision by

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