Finalizing your website strategy for next year and beyond? Consider this expert advice first.
By Kevin Casey,InformationWeekNovember 21, 2011URL:http://www.informationweek.com/news/smb/ebusiness/231903452
10 Important Cloud Apps For SMBs(click image for larger view and for slideshow)Online retailers are prepping their websites for Black Friday, Cyber Monday, and the ensuingholiday shoppingsurge. They should also be thinking about what's in store for 2012 and beyond.Diane Buzzeo, CEO atAbility Commerce, sees mobile commerce kicking into high gear in the new year. "In2012, if you don't have mobile you're very behind," Buzzeo said in an interview. "It's not a matter of keeping upanymore; it's a matter of staying in business."That means more than simply optimizing your existing website for iOS, Android, and other devices. Nor ismobile the only front that small and midsize businesses (SMBs), in particular, need to attack.Social commerce,HTML5, and the evolving popularity of user ratings and reviews should also be top of mind. Read on forBuzzeo's calls on what SMBs need to be thinking about for their online stores in 2012.
[ Security is sure to be a hot topic in the new year. Check out4 Security Issues SMBs Should Watch In2012. ]1. Consider crowdsourced pricing.
When it comes to social business, Buzzeo thinks more and more onlinestores will turn their customers into a salesforce by offering volume markdowns--or what she likes to call"crowdsourced pricing"--similar to how LivingSocial and other daily deal sites entice buyers with a free deal forgetting three friends to purchase the same offer. The concept is not new--it's essentially the group discount,repurposed for theFacebook era--but Buzzeo thinks it will go into online overdrive in 2012. Example: you offera product at a particular price point but only if/when it hits X number of purchases. The strategy can delivercollateral wins for sales and marketing departments, too, in the form of email addresses and other data. "We
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