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Organizational Communications

Organizational Communications

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Published by elisedalli

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Published by: elisedalli on Nov 21, 2011
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OrganizationalCommunications
Industrial and Information Age
Society
BeforeAfter
 Total human knowledge doubles every10 years Total human knowledge doubles every2 yearsBased on mechanisationsBased on computerisationsNational economic structureUnified world economic structureDeveloping countries play marginalroleDeveloping countries taking over basicindustriesDatabases numerous and scatteredWorld databases have most currentinformationWorldwide information by delayedtransmissionInformation shared instantaneously bysatellite
Corporation
BeforeAfter
Control based on supervisionControl based on feedbackValue increased by labour Value increased by knowledgeFoundation of work is profitInformation acquired is neededCommunication based on need to know
Management & Employees
BeforeAfter
Manager is decision makerManager is information processorProduction/physical workers dominate Knowledge workers dominateEmphasis on total organisationEmphasis on small groups andindividualsRequires people who obeyResourceful and individualistic peoplewho accept responsibility capable of using all skillsEducation from 12-16 yearsLifelong education
Qualities of Organization
Diversity of all skills.
 
Environment
Structure – define/arrange roles.
Division of labour.
Common objectives.
A communication network that allows for the exchange of informationamong all participants.
Internal versus External ties
Internal
o
Departments, employees, middle management.
o
Hierarchical.
External
o
Customers, suppliers, shareholders.
o
Community.
o
Media.
o
Government authorities/regulators.
o
Cannot ignore competition.
o
When weak, it means that the company is in trouble.
Advertise special offer – the salespeople do not know aboutit.
Advertise special offer – goods run out.
Need different skills to do both.
Dealing with different people.
Organization in Relationships
Internal relationships.Interface – service offered. Companies attempt totry and increase interface with more services.External relationships with the environment.
 Time leads to change in environment – the challenge is to keep interfaceup to date.
o
Nokia was a paper company and became a phone company.
 To preserve a business, organizations need to anticipate the future; theirtask is o see/preserve the interface even through changes.
Dealing with change:
o
Cannot change the environment.
o
Can anticipate changes based on assumptions.
o
Build strategy to meet anticipated changes to keep/increase theinterface.
o
Use functions of organization to meet changes – HR, operations,finance, IT, marketing.
Organization
 
Interface
 
Dealing with Change
 The environment is moving rapidly – changes are picking up speed. Thismeans that change is intrinsic to the survival of any organization.
 You cannot change the environment, but can anticipate its changes –assumptions.
Build a strategy to meet anticipated changes through the use of functionsof the organization.
If the company is first in any venue (ex: Apple and the iPhone) then it willhave a 90% profit margin.
o
However, this can work against it, as well – if the company is too farahead, there is a considerable risk of losing money.
Resources/functions of organizations can be controlled to achieve apresent and future fit.
Culture
Created by organizations – internal culture.
 The sum of everything we have learned as part of our environment.
Provides the underpinning structure of all assumptions in the environment.
Very important as it includes behaviour and belief.
Main issue in organizational theory.
Provides meaning.
Organizations, the media and society
PR – a way of trying to influence media.
Specialized media gives specified news – ex: consumers.
Context can be political, economic, social, ethical, technological, legal.
Organizational communications examines how each company constitutesa context that affects people’s personal/organizational lives.
OrganizationEndProductserviResourceMedia:traditionalandspecializedCommunitSupportPRCommenFeedbacAdvertisin

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