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PRINCIPLES OF MANAGEMENT

Course code: 10001

OBJECTIVE: To expose with the challenges of New Millennium and to


increase the confidence level.

MODULE I
Management science:Definition-evolution of management Thought-
contribution of F.W.Taylor, Henri Fayol, Elton Mayo, Mary Parker Follet,
Rensis Likert, Chestard Bernard, Douglous McGregor, Peter Drcker, Mickel
Porter and C.K. Prahalad- Functions of Managers - Scientific Approach,
System Approach and Contingency Approach.Planning-Types -Steps-MBO-
MBE-Strategies-Policies-Planning Premises - Decision Making - Risk and
Uncertainty - Decision Trees.

MODULE II
Organisation: Formal and Informal-Span of Management-
Organisation Structure-Departmentation-Line and staff relationship
-Centralisation Vs. Decentralisation-Organisational Culture-Cultural
Diversity-Multi Ethnic Workforce -Organising Knowledge resource.

MODULE III
Leadership: Leadership Styles -Motivation-Motivation Theories-
Maslow-X-Y theory, Two Factor Theory-Equity theory-Vrooms Expectancy
theory-ERG theory-Committees-Teams and Groups.

MODULE IV
Controlling: Process:Standards and Bench Marking-Core
Competence-Competitive Advantage of Industries and Nation, Co-
ordination-Principles of Co-ordination-Inter-dependence.

MODULE V
Knowledge Management - Creativity and Innovation - Quality
Concepts-Business Process Outsourcing.

MODULE VI
Challenges in Management: Change Management -Timing of
Change-Reaction to change-Planning organisational Change-Technological
Change-Effective use of Communication Devices and IT.

TEXT BOOK
Heinz Weihrich, Mark.V.Cannie, Harold Koontz, Management, 12th
Edition , TMH Publication.

REFERENCE

1. Management – Rocky W. Griffin – Biztantra, 8th Edition, 2005


2. Management: Tasks, Responsibilities, Practices – Peter F. Drucker-
Harper Collins Publishers
3. Modern Management – Samuel Certo – 9th edition –PHI

MANAGERIAL ECONOMICS
Course code: 10003

OBJECTIVE : The objective of this course is to make the student


understand the application of economic theory in decision making and to
study ramification of managerial economics in global economy.

MODULE I:
Nature and Scope of Managerial Economics – Theory of Firm – Profit
Maximization Vs. wealth maximization – Theory of Profit - Functions of
Profit.

MODULE II:
Demand and Supply – Concept of Demand – Concept of Supply –
Market equilibrium – Demand Elasticity – Factors determining the
elasticity – Arc elasticity –Income elasticity – Cross elasticity – Demand
estimation and Forecasting.

MODULE III:
Production and Cost Analysis – Production Function – Economies of
Scale – Innovation and Global Competitiveness – Production Analysis –
Cost theory and Estimation- Plant size Economies of Scale.

MODULE IV:
Market Structure and Pricing Policies- Competition and Perfect
Competition-Monopoly-Monopolistic Competition – Oligopoly - Pricing
Policies – Non-Price Competition - Cartel- Price Index.

MODULE V:
Theories of Inflation-Types of Inflation-–Balance of Payment-Internal
External Balance- Risk Analysis – Capital Budgeting – Capital Rationing –
Cost of Capital.

MODULE VI:
National Income – Concepts and Measurement of National Income -
Consumption, Saving and Investment.

Text Book:
Atmanand, Managerial Economics, First Edition, Excel Books, New
Delhi, 2005.

Reference Books:

1. Dominick Salvatore - Managerial Economics, Fourth Edition,


Thomson Learning, New Delhi, 2007.
2. Craig Peterson and Cris Lewis - Managerial Economics, Fourth
Edition Prentice Hall of India, New Delhi.
3. Christopher R Thomas and S Charles Maurice, Eighth Edition, Tata
McGraw Hill Publicity Corporation, New Delhi, 2006.

INTERNATIONAL ACCOUNTING
Course code: 10303

OBJECTIVE: To incorporate the various international accounting


Principles and practices relevant to the present day globalised
economic scenario by providing end to end understanding

MODULE I
Historical and contemporary perspective – growth and spread of
MNCs – financial innovation – internationalization of capital markets –
North America, Asia, Western Europe – Approaches to accounting
development – legal systems of accounting.

MODULE II
Financial accounting systems of France, Germany, Japan, UK, USA –
special study of Czech Republic, China, Taiwan and Mexico – voluntary
and regulatory disclosures – segment disclosure – corporate governance
disclosure – implications of financial statements.

MODULE III
Foreign currency translation – persons, background and terminology
– foreign currency transaction single and two transactions – foreign
currency and inflation translation – translation accounting developments
translation features – concept of historical cost – earnings – changing
prices – price – level adjustments – current cost adjustments inflation
accounting and inflation issues.

MODULE IV
International harmonization – international accounting standards
board – integration of EV financial markets – IFAC – ISAR – OECD –
challenges and opportunities in cross – border analysis – accounting
analysis – information access timeliness – language and terminology
barriers.

MODULE V
Business modeling – planning costs – capital budgeting – financial
return perspectives – measuring expected returns – MIS and
hyperinflation – financial control issues – strategic costing – performance
evaluation of foreign companies managing financial risk – floating
exchange rates.

MODULE VI
International taxation – types of taxes, burdens, incentives –
harmonization – Foreign Tax credit – limits – Tax treatics – Tax planning
discussions – offshore holding companies – foreign sales corporations –
pooling of taxcredits – international transfer pricing – Tariff, competitive
factors – risks – pricing methodology – practices.

TEXT BOOK
Frederick D.S. Choi & Gary K. Meek, “International Accounting” 5th
edition, Pearson.

REFERENCE
1. Valdez, Stephen, An Introduction to Global financial markets 3rd
edition, MacMillan.
2. Nolres C and R. Pancer, Comparative International Accounting, 7th
Edition, Pearson.
3. Gernon H and G.K. Mack, Accopunting, An International perspective,
5th Edition, Irwin McGraHill.
4. E.D.S. Choi, International finance and accounting handbook, John
Wiley & Sons.
INTERNATIONAL ECONOMICS
Course code: 10008

OBJECTIVE: Make the management students to undergo indepth and


meaningful understanding of International economic principles
and paradigms governing both the macro and micro levels.

MODULE I
Nature and importance of international economics – current
international economics problems, trade protectionism. Excessive
fluctuations in exchange rates David Ricardos’ – The law of comparative
advantage absolute advantage – opportunity cost theory – gains from
trade under constant costs.

MODULE II
Standard theory on international trade increasing costs – marginal
rate of transformation – community indifference curves – Trade based on
different tasts – pastial equilibrium analysis – offer curies – terms of trade
Heckscher – Ohlin Theory – assumptions, factory intensity, factor
abundance – factor price equalization theorem – empirical tests – 4.0
model and new trade theories – imperfection competition on international
trade.

MODULE III
Growth of factors of production – technical progress – small and
large country – trade Restrictions – practice equilibrium analysis – the
theory of tariff structure – optimum tariff – non – tariff trade barriers –
import quota and dumping – protectionism.

MODULE IV
Economic integration – trade creation – history and attempts of
economic integration – free trade associations – trade theory and
economic development – export instability and economic development –
import substitutions – international capital flows – motives and welfare
effects – MNCs.

MODULE V
Balance of payments – Principles – functions of the foreign
exchange markets – spot and forward rates. Currency swaps, futures and
options – foreign exchange risks, hedging and arbitrage – offshore
financial markets – exchange rate determination, power parity theory and
asset market model – stability of foreign excfhange markets.

MODULE VI
Income determination in open and closed economy – aggregate
demand and aggregate supply – macro economic policies for growth –
flexible vs fixed exchange rates – exchange rate bonds and pegs – gold
standard IMF and Brettonwood system.
TEXT BOOK
Dominick Salvatore, International Economics, 8th Edition, Wiley
India.

REFERENCE
1. D. Salvalose, Theory and problems of international economics 4th
Edition, McGraHill.
2. G. Haberler, the theory of international trade W.hodge & Co.
3. J. Viner, studies in the theory of International Trade, Harper &
Brothers.
4. B. Ohlin. Interregional and International trade Harvard University
press 1983.
TEXTILE FIBERS AND YARN
Course code: 10701

OBJECTIVE: Imparting overall conceptual and concrete information


pertaining to the field of textiles ranging from rawmaterial to finishing
stages underlining both technical and managerial significance

MODULE I
Textile industry range and markets – sequence of fabric
construction – kinds of fibers – classification – Natural and manmade
fibers – ring spinning – yarn count – blending fibers – OE spinning – Airjet
spinning – Wet and dry spinning – integrated composite spinning – Type
and characteristics of yarn - yarns – elastomeric yarns – Biocomponent
yarns.

MODULE II
Fabric construction – essential wearing operations sledding dicking
and beating – looms, types – construction of cloth design – classification
of weave – Twill fabrics – Jacquard weave - Handlooms and Powerlooms in
Indian Textile sector.

MODULE III
Knitting – comparison of knitting and weaving – knitted fabrics
classification – Rib-knit fabrics – warpknit – Jacquard knitting – knitted
fabric defects – felting process – types and properties of felt – non woven
fabrics – lace – types of lace.

MODULE IV
Finishing processes – preparatory bleaching – stabilising process
mercerizing, ammoniating – shrinking – chemical treatment –
calendaring, raising – crepe and crinkled effects – wrinkled resistant
finishes – cotton finishes – water repellency, durable and semidurable –
soil repellency and flame retardants – Dyeing natural and synthetic – yarn
dyeing, piece dyeing, jet dyeing – dyeing defects. Printing – Dyes used,
methods, direct, discharge and roller printing screen printing, flat and rotary
– flocking.

MODULE V
History and types of cotton from field to mill, cotton crop cultivation
in India, imports – linen wool, silk fabric – vegetable and mineral fibers –
history of rayons spun yarns viscose rayon fabrics – actable yarn; fabrics
– Nylon – types evaluating nylon fabrics – polyester types and finishing
evaluating polyester fabrics – Acrylic – spandex properties.

MODULE VI
Specialised fabrics – quilted – pile fabrics – metallised – knit wear
and hosiery – sheets, blackest, Bedspreads home furnishings – export
potential – export promotion councils – market size, tradefair, knitwear
and apparel parks – spinning mills in large and medium scale – Fabric
testing and international inspection standards – packaging – eco friendly
wear- organic farming – smart fabrics.

TEXT BOOK
“Bernard P. Corbman,” Textiles fiber to fabric, 6th Edition, McGraHill.
TECHNICAL COMMUNICATON
Course code: 10006

OBJECTIVE: Technical Communication designed to build communication


capability among the students of Engineering, Technology, Management,
Science Programmes and professionals in these domain.

MODULE I
Technical communication process – Objectives of Technical
Communication – Principles of Communication – Forms of Communication
– Types of Communication – Channels / Media of Communication –
Communication in Organizations – Barriers to Communication –
Guidelines to overcome Barriers – Technology in Communication.

MODULE II
Listening and Feedback – Intrapersonal and Interpersonal
Communication / Conflict Management – Negotiations – Group
Communication – Mass Commu8nication – Intercultural Communication –
Visual aids in Oral Presentation – Interview for Employment.

MODULE III
Oral Communication – Designing and Developing Oral
Communication Presentation – Speech – Characteristics of Speech –
Committees and Conference – Technological aids in Communication –
Visual aids in Oral presentation – Interview for Employment.

MODULE IV
Written Communication – Stages of writing process – Organizing
and Composing messages – Writing effective e-mail messages – Writing
for Web – Writing good, goodwill and bad messages – Resume and
Applications.

MODULE V
Non Verbal and visual communication – visual media – Developing
visual literacy skills – visual interaction – visualization techniques –
software visualization – visual graphic design – animated visual
representation – 3D computer and graphics – 3D stereo graphics visual
displays – visual language and conversing technologies – visualization
tools mapnet, otter – dynamic modeling – computer aided visualization
method.

MODULE VI
Documents and Reports – Preparation of Business Documents –
Storage and Retrieval of information – Formal Reports – Research reports
– Project reports – Business reports and Academic reports – Technical
Articles – Presentation of Bibliography.

TEXT BOOKS
Meenakshi Raman, Technical Communication, Oxford, New Delhi.

REFERENCE

1. M. Ashraf Rizvi, Effective Technical Communication, TMH.


2. Bovee, Thill and Schatzman – Business Communication Today – 7th
Edition, Pearson Education, New Delhi, 2007.
MARKETING MANAGEMENT
Course code: 10102

OBJECTIVES: To gain knowledge in the concepts of marketing and to


acquire capability in strategies formulations and tactics
development.

MODULE I
Introduction – Definition – Scope of marketing - demands situations
– key customer markets – Market Environment – Marketing concepts –
target market – marketing mix – tasks of Marketing Managers.

MODULE II
Marketing strategies - Value chain – strategic alliances – Marketing
information System – Marketing organisations – Marketing resource -
Assessing Market Demand – Creating consumer value – classification of
markets.

MODULE III
Consumer behaviour – cultural, personal, psychological factors –
Market Segmentation – geographic, demographic, psychographic,
behavioural, volume and benefit buying process – Institutional marketing.

MODULE IV
Brands – Brand Equity – Products – Product life cycle – classification
of products – product differentiation – Market positioning – Product line –
New product development - Packaging, labeling, warranties and
guarantees - Marketing of Services.

MODULE V
Pricing – Pricing objectives – Pricing strategies – Discounts and
allowances impact of price change – distribution of networks and
channels – wholesaling and retailing – Marketing logistics – modifying
channels.

MODULE VI
Marketing Communication – Promotion – advertising – sales
promotion – publicity and public relations – Direct marketing and personal
selling – managing sales force – global markets – E-business.

TEXT BOOK
Philip Kotler, Kevin Lane Keller, Marketing Management PHI, 12th
edition.

REFERENCE
1. Willam J. Stanton, Michael J. Etzel, Marketing Concepts and Cases,
TMH 13th Edition.
2. Tapan K. Panda, Marketing Management, Text and cases, Excel
books, 2nd Edition.
MANAGERIAL FINANCE
Course code: 10302

OBJECTIVE: To understand the theories, concepts and techniques of


financial management for prudent decision making.

MODULE I
Nature and Scope of Financial Management - Objectives of Financial
Management, Finance Functions, Structure of finance department,
Emerging role of the Finance Managers.

MODULE II
Techniques of Financial Statement Analysis - Trend Analysis,
Common Size Statements, Ratio Analysis: Classification of Ratios –
Liquidity Ratios, Leverage Ratios, Activity Ratios- And Profitability Ratios.

MODULE III
Working Capital Management: - Management of cash and
Marketable Securities receivables management – Inventory Management-
working capital financing.

MODULE IV
Sources of Finance: Sources of Long Term & Short Term finance-
Financing decisions: Cost of capital – Hybrid Financing Instruments –
Lease financing - and hire purchase – Venture Capital

MODULE V
Capital Budgeting: Nature and Significance - Techniques of Capital
Budgeting - Pay Back Method - Accounting Rate of Return - Net Present
Value and profitability index.

MODULE VI
Management of Profits: Dividend policy - Determinants of dividend
policy, bonus shares and stock splits - Corporate Restructuring.

TEXT BOOK
M Y Khan and P K Jain - Financial Management, Tata McGraw-Hill, 5th
Edition 2007

REFERENCE BOOKS

1. Prasanna Chandra - Financial Management,Tata McGraw-Hill,6th Edition


2004.
2. I M Pandey - Financial Management, Vikas Publications, 9th Edition,
2005.
ACCOUNTING FOR MANAGERS
Course code: 10301

OBJECTIVE: To make the students expose to the various accounting


systems, accounting control and linking the accounting system to the
Management Decision Making

MODULE-I
Accounting Systems, Financial Accounting Corporate accounting
management and accounting information – Financial Analysis –Cash Flow
and Fund flow statement Analysis – Accounting Cycle –Trial Balance,
income and expenditure statements, profit and loss accounts, balance
sheet.

MODULE-II
Management Accounting: Basic framework – Classifications of
manufacturing cost, cost accounting systems, job order costing, and
activity based costing, process costing, costing and the value chain –
Cost – Volume – Profit analysis – responsibility accounting and transfer
pricing.

MODULE-III
Capital budgeting decisions: Standards and variable costing –
Production cost variance analysis – Management control environment,
responsibility control and responsibility accounting information used in
management control.

MODULE-IV
Budgeting – Operating budget, budget preparation, cash budget,
capital expenditure budget – Control reports – Use of control reports,
Designing management accounting system.

MODULE-V
Analysis of financial performance of a firm:- Ratio analysis –
Different types of ratios – Interrelationship between ratios – Due – Point
analysis, common size statement of inter and intra firm.

MODULE-VI
Responsibility Accounting-Meaning, Obhectives and Types –
Corporate Financial Statement-Corporate Reports.
TEXT BOOK
M.P.Pandikumar “Management Accounting”, Excel Books, New Delhi 1st
Edition 2007.

REFERENCES

1. Khan & Jain, “Management Accounting”, Tata McGraw Hill Publication.


2. S.N.Maheswari & S. K. Maheswari, “Introduction to Financial
Accountancy”, Vikas Publication.

ORGANISATIONAL BEHAVIOUR
Course code: 10004

OBJECTIVE: To manage people on deviant workplace and to inculcate


the value of move of values.

MODULE I
Basic Concepts: Contributing disciplines to organizational behaviour
-Challenges and opportunities for Organizational Behaviour - Developing
Organizational Behaviour model - Foundation of individual behaviour.

MODULE II
Individual Behaviour – Ability and Learning Attitudes - Measuring
employee attitudes - Measuring job satisfaction –Causes-Impact –
Personality- Types-Trait -Measuring personality – Perception- Factors
influencing perception -Perception and Individual decision making.

MODULE III
Motivation - Definition -Theories -Work environment - Employee
involvement - rewarding employees -Emotional intelligence-
Organisational behaviour application of emotion and moods- Training and
development -Performance evaluation- Job enrichment, job enlargement,
job analysis.

MODULE IV
Foundation of group behaviour: Steps of group development -
Group properties and decision making, difference between group and
team, types of teams, training individuals into team players-
Interpersonal and organizational communication, channel, barriers to
effective communication.
MODULE V
Leadership theories -Trait, Behavioral and Contingency theories -
Contemporary models - Inspirational approach, authentic leadership-
Leadership and Power – Bases of power -Power & Tactics - power in group
- Politics.

MODULE VI
Conflict – Definition - Transitions in conflict thought- Conflict
process, negotiation, organizational culture, creating and sustaining
culture -Managing change - Resistance to change – Work stress and
management of stress.

TEXT BOOK:
Stephen P.Robbins and Timothy A.Judge – Organisational Behavior, PHI,
12th Edition

REFERENCE BOOKS:
1. Keith Davis and John W.Newstorm– Human Behavior at work,
TMH,11th Edition
2. Fred Luthans - Organisational Behavior, McGraw Hill, 10th Edition.

MANAGERIAL COMMUNICATION
Course code: 10002

OBJECTIVE: The Objective of this course is to develop, deliver, assess


and build capability to Communicate.

MODULE I
Managerial Communication Process – Objectives of Communication–
Principles of Communication – Forms of Communication – Types of
Communication – Channels / Media of Communication – Communication
in Organizations – Barriers to Communication – Guidelines to overcome
Barriers.

MODULE II
Listening and Feedback – Intrapersonal and Interpersonal Communication
/ Conflict Management – Negotiations – Group Communications – Mass
Communication – Intercultural Communication.

MODULE III
Oral Communication – Designing and Developing Oral Communication
Presentation –Speech – Characteristics of Speech – Committees and
Conference - Technological aids in Communication – Visual aids in Oral
Presentation – Interview for Employment.

MODULE IV
Written Communication – Stages of writing process – Organizing and
Composing messages – Writing effective E-Mail messages – Writing for
Web – Writing good, goodwill and bad messages – Resume and
Applications.

MODULE V
Non Verbal and Visual Communication.- Body Language – Para Language
– Significance of Space – Graphics - Visual Graphics – Textual Graphics –
Television and and other aids in Visual Communication.

MODULE VI
Documents and Reports – Preparation of Business Documents – Storage
and Retrieval of information - Formal Reports -Research reports - Project
reports - Business reports and Academic reports-Presentation of
Bibliography.

TEXT BOOK:
Bovee, Thill and Schatzman , Business Communication Today,7th
Edition-Pearson Education,New Delhi 2007.

REFERENCE BOOKS:
1. Lesiker, Flatley,Basic Business Communication,10th
Edition,TMH,2005
2. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson
Learning.

ORGANISATIONAL BEHAVIOUR & HEALTH PSYCHOLOGY


Course code: 10009

OBJECTIVE: To uncover the changing nature of work environments and


the way it affects behavioural conditions of workforce along
with the expected awareness required in health psychology.
MODULE I
Basic Concepts: Contributing disciplines to organizational behaviour
– Individual Behaviour – Ability and Learning Attitudes - Measuring
employee attitudes - Measuring job satisfaction –Causes - Impact –
Personality- Types-Trait -Measuring personality – Perception- Factors
influencing perception -Perception and Individual decision making.

MODULE II
Motivation - Definition -Theories -Work environment - Employee
involvement - rewarding employees -Emotional intelligence- Training and
development - Job enrichment, job enlargement, job analysis. Leadership
theories -Trait, Behavioral and Contingency theories - Contemporary
models - Inspirational approach, authentic leadership- Leadership and
Power – Bases of power -Power & Tactics - power in group - Politics.

MODULE III
Foundation of group behaviour: Stages in group development -
Group dynamics types of teams- Conflict – Definition - Transitions in
conflict thought- Conflict process, negotiation, organizational culture,
creating and sustaining culture -Managing change - Resistance to change
– Work stress and management of stress.

MODULE IV
Health psychology definitions-psychoanalytic contributions-
psychosomatic medicine- illness patterns-expanded healthcare services-
Biopsychosocial model-advantages-systems of the body nervous,
respiratory, digestive, renal and reproductive systems - health
behaviours - changing health habits -behavioural approaches to health
behaviour change – health habit modification - health enhancing
behaviours - health compromising behaviours.

MODULE V
Stress and coping-theoretical contributions to the study of stress-
stress in the workplace-personality and coping-social support-
management of stress- users of health service-structure and function of
hospital-patient-provider relations-reasons of poor communication- pain
and its measurement-pain management programs

MODULE VI
Quality of life-emotional responses to chronic illness-personal
issues-patients beliefs - rehabilitaion – functional disorders-epilepsy and
job redesign-psychological interventions -patient education-social
support-nontraditional treatment-family therapy-measuring hyper
tension-causes and relationship with stress-stress management and the
control of diabetes-psychoneuroimmunology-stress and immune
functioning-negative affect and interpersonal relationships

TEXT BOOK
Stephen P.Robbins and Timothy A.Judge – Organisational Behavior,
PHI, 12th Edition
Shelley E.Taylor- Health Psychology,TMH 6th edition
REFERENCE BOOKS:
1. Keith Davis and John W.Newstorm– Human Behavior at work,
TMH,11th Edition
2. Fred Luthans - Organisational Behavior, McGraw Hill, 10th Edition.

PRINCIPLES OF HUMAN RESOURCE MANAGEMENT


Course code: 10201

OBJECTIVE: To equip budding managers with a complete,


comprehensive review of essential human resource
management concepts and techniques.

MODULE I
Strategic role of HRM – Nature and scope of HRM – objectives of
HRM – Job Analysis – HR Planning – HR Inventory.

MODULE II
Recruitment Process – Application Blank – Test and Interviews –
Selection – Placement – Transfer – Training – Types of Training – Uses of
Training – Designing effective Training – Evaluation and Training.

MODULE III
Compensation – Performance Appraisal – Pay structure – Incentives
– Financial and Non-financial incentives – Executive Pay – Employee
Benefits.

MODULE IV
HR Environment – Multicultural Environment in MNC’s – Equal
Employment Opportunities – Reservation System - Outsourcing – Hire and
Fire System - Security in Services.

MODULE V
Employer and Employee relations– Collective bargaining- process–
Unions-Ethics–Dominants of Ethical Behavior -Discipline – Protecting
Safety &Health

MODULE VI
HRIS - HR Records – HR Accounting – HR Audit –- Maintaining
International Employees.

TEXT BOOK
Gary Dessler -A Framework for Human Resource Management -
Pearson - 3rd Edition - 2008.

REFERENCE BOOKS

1. Raymond A Noe, John R,Hollenbeck, Barry Gerhart and Patrick


M.Wright – Human Resource Management – McGraw-Hill New Delhi-5th
Edition - 2007.
2. Cynthia Fisher, Shaw - Human Resource Management – Wiley
Dreamtech / Bistantra –
5 Edition – 2005.
th

MANAGEMENT & COMMUNICATION


Course Code 10005

OBJECTIVE: To synergies both Management and Communication in order


to excel.

MODULE I
Management Science- Definition-Evolution of Management
Thought- Contribution of F.W.Taylor,- Henri Fayol - Planning-Types -Steps-
MBO-MBE-Strategies-Policies-Planning Premises - Decision Making - Risk
and Uncertainty - Decision Trees.

MODULE II
Organisation: Formal and Informal - Staffing - Span of Management-
Organisation Structure-Departmentation-Line and staff relationship
-Centralisation Vs. Decentralisation- Organisational Culture-Cultural
Diversity
MODULE III
Leadership: Leadership Styles -Motivation-Motivation Theories
-Controlling: Process-Standards and Bench Marking-Core Competence-
Competitive Advantage of Industries and Nation – Budgeting.
MODULE IV
Objectives of Communication - Communication process-Media of
Communication-Principles of Communication -Types of Communication
-Interpersonal Communication
-Gateway to effective interpersonal Communication.
MODULE V
Organizational Communication- Communication Problems of the
organization-Informal Communication system-Approaches to
Organisational Communication-
Non-Verbal Communication - Written Communication-Processes- Business
Letters-Memos-E-Mail-Agenda-Technological Aids.
MODULE VI
Report Writing-Business and Academic Report writing-Methodology-
Procedure-Bibliography- Communication Networks – Intranet – Internet –
SMS – Teleconferencing – Videoconferencing.

TEXT BOOK:
1. Heinz Weihrich, Mark.V.Cannie, Harold Koontz.- Management:– Tata
McGraw Hill Publication- 12th Edition- 2008
2. Bovee, Thill - Excellence in Business Communication –– Pearson
Education, New Delhi - 7th Edition - 2007
REFERENCE

1. Rocky W. Griffin -Management –– Biztantra, 8th Edition, 2005


2. Samuel Certo - Modern Management –– Prentice Hall India -9th Edition
3. Krizan, Merrier, Jones Business Communication - Thomson Learning -
6th Edition
4, Lesiker, Flatley ,Basic Business Communication, Tata McGraw Hill
Publication ,10th Edition.

PRINCIPLES OF MARKETING
Course code: 10101

OBJECTIVE: To provide an insight into the existing as well as emerging


marketing concepts and strategic marketing issues.

MODULE I
Definition – Nature and Scope of Marketing – Demand situation –
Concepts in Marketing - Integrated Marketing Plan - Marketing mix –
Marketing Environment – Marketing Strategies.

MODULE II
Marketing research – Marketing information systems – consumer
behaviour - buyer Behaviour - Buying Decision Making Process - Business
buyer behaviour – Segmentation – targeting, Differentiation and
Positioning

MODULE III
Product definition – Product and Services – Product mix – Product
line – Product life cycle- New Product development- Packaging and
Labeling – Brand – Brand equity – services Marketing – Price – Pricing
decision and Strategies – New Product pricing.

MODULE IV
Marketing channels – Levels – Channel behaviour – Channel
Management – Logistics and supply chain – Retailing and Wholesaling -
Direct Marketing

MODULE V
Promotion mix - Marketing communication process - Promotion –
Advertising definition, Objectives, Media, Theme – Measuring
effectiveness – Comparative advertisement - publicity and public
relations

MODULE VI
Personal selling – Managing sales force, Compensation and
Motivation – Training Methodologies - Sales Territory – sales audit – Forms
of direct Marketing- Database and Internet Marketing – Global Marketing
– e-Business – Marketing Ethics.

Text book:
Phillip Kotler, Gary Armstrong, “Principles of Marketing”, PHI, 12th
Edition.
Reference:
1. Ramasami & Namakumari, “Marketing Management”, McMillan.
2. William J.Stanton,Michael J.Etzel, Bruce J.Walker,Ajay
Pandit,”Marketing concepts and cases”, TMH, 13 Edition
th

3. Rajan Saxena, “Marketing Management”, TMH, 3rd Edition.


GLOBAL COMMUNICATION
Course code: 10007

OBJECTIVE: The Objective of this course is to develop,


communication capability in a multi – cultural environment
and to understand inter cultural dynamics in international
organisations.

MODULE I
Global Communication Process – Objectives of Global
Communication– Principles of Global Communication – Communication in
Multi National Companies – Role of language in Intercultural Business
Communication – Organising messages to other cultures – Inter cultural
negotiations.

MODULE II
Forms of Communication – Types of Communication – Channels /
Media of Communication – Communication in Organizations – Barriers to
Communication – Guidelines to overcome Barriers – Listening – Inter
cultural negotiations – cultural diversity – strategies and practices in Multi
National Companies.

MODULE III
Oral Communication – Designing and Developing Oral
Communication Presentation –Speech – Characteristics of Speech –
Committees and Conference - Technological aids in Communication –
Visual aids in Oral Presentation – Interview for Global Employment –
Public Diplomacy activities in Multi National Companies.

MODULE IV
Written Communication – Stages of writing process – Organizing
and Composing messages – Writing effective E-Mail messages – Writing
for Web – Writing good, goodwill and bad messages – Resume and
Applications – Corporate Communications.

MODULE V
Non Verbal and Visual Communication.- Body Language – Para
Language – Significance of Space – Graphics - Visual Graphics – Textual
Graphics – Television and other aids in Visual Communication.

MODULE VI
Documents and Reports – Preparation of Business Documents –
Storage and Retrieval of information - Formal Reports -Research reports -
Project reports - Business reports and Academic reports-Presentation of
Bibliography.

TEXT BOOK
Bovee, Thill and Schatzman , Business Communication Today,7th
Edition-Pearson Education,New Delhi 2007.

REFERENCE BOOKS

1. Lesiker, Flatley,Basic Business Communication,10th


Edition,TMH,2005
2. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson
Learning.

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