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Throughout this Editor Book, we are providing detailed information for Spring/Summer 2012that covers color direction, trends and fashion must-haves for dresses and suits. We look forwardto working with you on a one-on-one basis throughout the season to tailor this information toyour specic business strategy and customer prole. Please continue to utilize our website,www.doneger.com, for ongoing market intelligence as the season unfolds for current retail andwholesale updates.
Spring 2012 creates a new fashion direction in dresses. There are many creative fabrics andshapes that are both modern and saleable.
• Bright colors: a major impact versus last year’s neutrals• Soft and uid fabrics such as crêpe de chine, chiffon and lightweight crêpe create the shiftfrom structured wovens• Knit dressing remains strong in jersey and rayon/spandex, draping and ruching are key• Colorblocking: new combinations of color• Stripes in all variations including thick and thin, engineered and chevron patterns• Controlled voluminous sleeve interest: cold shoulder, one-shoulder, dolman and caftan• Angular hemlines: uneven, high/low and asymmetrical• Crochet, lace and openwork are essential in allover and trim details• Maxis: newest looks in woven fabrics and fabric mixing• Jumpsuits: test for fashion newness• Cover-up shrug: lace and novelty knits, additional volume item for all dress inventories
The cocktail dress remains the best performing category at retail and continues to be a growtharea. Short cocktail dresses are the most wanted item by the customer, taking business awayfrom long gowns and the downtrending social separates classication. However, the long gowncategory gets stronger for 1/30 and 2/28 deliveries for the prom business. This year, there is anabundance of newness to support the long gown category for prom.Lace and sequins continue to be an important addition to stretch satin and taffeta fabrics.Wedding opportunities continue to develop within the social market. The growing trend is tocater to destination and repeat weddings. The reception dress, bridesmaid dress and coveredcocktail should be a part of this concept. Plan it to be a year-round business in-store and online.
• Newness comes from vintage daytime laces and alternative hemlines• Sheers continue to play an important role in the spring assortment with sleeve interestcoming from one-shoulder, cold shoulder and dolman sleeves• Maxis look fresh with the addition of high/low hemlines• Jumpsuits add newness to the long category• In social, silhouettes slim down and high/low hems are a dramatic addition• Club dressing continues to be a key segment of junior dresses in body conscious silhouettes
Women’s business continues to increase online as the selection is greater. We believe day-to-dinner dressing and social occasion represents the priority opportunity.Petite business is being planned down single digits. Although the petite business has beeneliminated in many stores, it maintains online assortments.
Senior Vice PresidentMerchandising212email@example.com
Market AnalystJunior Dresses212firstname.lastname@example.org
Market AnalystModerate Daytime Dresses, Suits212email@example.com
Market AnalystBridge/Better and ContemporaryDresses, Social Occasion Dresses212firstname.lastname@example.org
Assistant Market Analyst212email@example.com
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