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TDG-Sp12DressesEditor

TDG-Sp12DressesEditor

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Published by donegergroup

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Published by: donegergroup on Nov 22, 2011
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07/27/2013

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      E      D      I      T       O      R
dresses
SPRING/SUMMER 2012
 
 
THE DONEGER GROUP | 463 SEVENTH AVENUE, NEW YORK, NY 10018 | 212.564.1266 | WWW.DONEGER.COM
3
SPRING/SUMMER2012
Throughout this Editor Book, we are providing detailed information for Spring/Summer 2012that covers color direction, trends and fashion must-haves for dresses and suits. We look forwardto working with you on a one-on-one basis throughout the season to tailor this information toyour specic business strategy and customer prole. Please continue to utilize our website,www.doneger.com, for ongoing market intelligence as the season unfolds for current retail andwholesale updates.
 The Highlights:
Spring 2012 creates a new fashion direction in dresses. There are many creative fabrics andshapes that are both modern and saleable.
DAYTIME
Bright colors: a major impact versus last year’s neutralsSoft and uid fabrics such as crêpe de chine, chiffon and lightweight crêpe create the shiftfrom structured wovensKnit dressing remains strong in jersey and rayon/spandex, draping and ruching are keyColorblocking: new combinations of colorStripes in all variations including thick and thin, engineered and chevron patternsControlled voluminous sleeve interest: cold shoulder, one-shoulder, dolman and caftanAngular hemlines: uneven, high/low and asymmetricalCrochet, lace and openwork are essential in allover and trim detailsMaxis: newest looks in woven fabrics and fabric mixingJumpsuits: test for fashion newnessCover-up shrug: lace and novelty knits, additional volume item for all dress inventories
SOCIAL OCCASION
The cocktail dress remains the best performing category at retail and continues to be a growtharea. Short cocktail dresses are the most wanted item by the customer, taking business awayfrom long gowns and the downtrending social separates classication. However, the long gowncategory gets stronger for 1/30 and 2/28 deliveries for the prom business. This year, there is anabundance of newness to support the long gown category for prom.Lace and sequins continue to be an important addition to stretch satin and taffeta fabrics.Wedding opportunities continue to develop within the social market. The growing trend is tocater to destination and repeat weddings. The reception dress, bridesmaid dress and coveredcocktail should be a part of this concept. Plan it to be a year-round business in-store and online.
JUNIORS
Newness comes from vintage daytime laces and alternative hemlinesSheers continue to play an important role in the spring assortment with sleeve interestcoming from one-shoulder, cold shoulder and dolman sleevesMaxis look fresh with the addition of high/low hemlinesJumpsuits add newness to the long categoryIn social, silhouettes slim down and high/low hems are a dramatic additionClub dressing continues to be a key segment of junior dresses in body conscious silhouettes
SPECIAL SIZES
Women’s business continues to increase online as the selection is greater. We believe day-to-dinner dressing and social occasion represents the priority opportunity.Petite business is being planned down single digits. Although the petite business has beeneliminated in many stores, it maintains online assortments.
ROSEANNE CUMELLA
Senior Vice PresidentMerchandising212-560-3650rcumella@doneger.com
 CAROL ARNOLD
Market AnalystJunior Dresses212-560-3657carnold@doneger.com
LESLIE SHAW
Market AnalystModerate Daytime Dresses, Suits212-560-3658lshaw@doneger.com
MARCIA BLIZNIAK
Market AnalystBridge/Better and ContemporaryDresses, Social Occasion Dresses212-560-3663mblizniak@doneger.com
SANDRA DEMATTIA
Assistant Market Analyst212-560-3664sdemattia@doneger.com
 Contact Us:
 
463 Seventh AvenueNew York, NY 10018T: 212.564.1266www.doneger.com
Copyright © 2011 Henry DonegerAssociates Inc., a member of TheDoneger Group, 463 Seventh Ave.,New York, N.Y. 10018 USA.All rights reserved. No part of thisreport may be reproduced ortransmitted in any form or by anymeans, electronic or mechanical,including photocopy or recording,or by any information storage orretrieval system.
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