Strategy Statement/Purpose of Ad
Convince hotel owners and hospitality corporations to use ITTR by educating them on thebenefits of our unique paint free restoration process and our safety services.
ITTRs services are targeted at hotel owners, hotel management companies, and generalcontractors. The audience is 90% men, ages 40-70. There may be some owners under age 40and above 70 but there are very few. They live all over the country, mostly in urban areas.Family Dynamics:Most are married, and have older teens, college age, or adult children.Buying Habits:They are high profile business- men, millionaires, and wear suits to work. They shop atexpensive designer stores like Calvin Klein, Armani, Hugo Boss and Ralph Lauren.Personality:They are typically type A personality, and rigid in their routine. They wake up in themorning, grad a coffee from a more expensive coffee shop like Starbucks, and anewspaper on their way to work. They are highly competitive, aggressive, concernedabout their status, business-like, time-conscious, and often controlling.Living Habits:They live in large houses in top dollar communities, or own sizeable amounts of property.They drive expensive, although not over the top cars, such as Lexus, Acura, BMW, andMercedes.They work a lot and don’t time much time to spend at home. When they do take time off from work, they take their families on long vacations to places like Paris, Bora Bora, andHawaii. They own smart phones such as the iPhone, HTC EVI, or Droid. They like their phones to have Internet so they can keep up with business. They often smoke cigarsduring their business day.Interests:These men enjoy being members of elite country clubs and participating in golf andtennis tournaments. They like to play a round of golf with other top executives when theyget time. Many also own large boats or yachts and enjoy being out on the ocean.Eating Habits:The target audience takes pleasure in eating at slightly more expensive restaurants for their average meal than most people would. They enjoy the Cheesecake Factory,Carabba’s Italian Grill, Macaroni Grill, and Ruth’s Chris. For a quick lunch they may grabfood from a Panera Bread, or Chipotle. They often splurge at places like New York’sMasa, or Chicago’s Alinea on special occasions. They will rarely be seen at fast foodchains.