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Table Of Contents

1.2 Rumusan Masalah
1.3 Tujuan dan Kegunaan Penelitian
1.4 Sistematika Penulisan
2.1.1 Konsep Pemasaran
2.1.2 Bauran Pemasaran
2.1.3 Minat Beli
2.1.4 Brand Awareness
2.1.5 Desain Kemasan Produk
2.1.6 Daya Tarik Iklan
2.2 Penelitian Terdahulu
2.3 Hubungan Antar Variabel
2.4 Kerangka Pemikiran Teoritis
2.5 Dimensionalisasi dan Pengukuran Variabel
2.5.1 Variabel Desain Kemasan Produk
2.5.2 Variabel Daya Tarik Iklan
2.5.3 Variabel Brand Awareness
2.5.4 Variabel Minat Beli
3.1 Variabel Penelitian
3.2 Penentuan Populasi dan Sampel
3.2.1 Populasi
3.2.2 Sampel
3.3 Jenis dan Sumber Data
3.4 Metode Pengumpulan Data
3.4.1 Kuesioner
3.4.2 Uji Validitas
3.4.3 Uji Reliabilitas
3.5 Metode Analisis Data
3.5.1 Analisis Data Kuantitatif
3.5.2 Angka Indeks
3.6 Uji Asumsi Klasik
3.6.1 Uji Normalitas
3.6.3 Uji Heteroskedastisitas
3.7 Analisis Regresi Berganda
3.8 Uji Goodness of Fit
3.8.1 Koefisien Determinasi (R2
3.8.2 Uji Signifikansi Simultan (Uji F)
3.8.3 Uji Parsial (Uji t)
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Skripsi SKB

Skripsi SKB

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Published by renybazingla

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Published by: renybazingla on Nov 23, 2011
Copyright:Attribution Non-commercial

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01/16/2013

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