NEED FOR THE STUDY
At present time the demand of telecommunication services has increased to a greatextent. Cellphones and telecommunication services have become a essential part ofpresent generation. It has made work of people very easier. Moreover the differentservices that are provided in it like SMS, internet and of course talking facility arenecessary for working people, students etc. The marketing of telecommunicationservice is improving day by day.This project is on Customer satisfaction of Vodafone in Ranchi.
Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers21 telecom circles in India. Despite the official name being Vodafone Essar, its productsare simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phonecoverage throughout India and is especially strong in the major metros.
Market share of Vodafone is 23.59%. Its ownership is 67% and its customers are130920732.
Its competitors are AIRTEL, IDEA, BSNL, RELIANCE etc.