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Marketing Vodafone

Marketing Vodafone

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Published by ghoshsubhankar1844
customer satisfaction on vodafone
customer satisfaction on vodafone

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Categories:Types, Research
Published by: ghoshsubhankar1844 on Nov 23, 2011
Copyright:Attribution Non-commercial

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11/23/2011

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1
RESEARCH PROBLEM
Defining a research problem is the fuel that drives the scientific process, and is thefoundation of any research method and experimental design, from true experiment tocase study. It is one of the first statements made in any research paper and, as well asdefining the research area, should include a quick synopsis of how the hypothesis wasarrived at. Operationalization is then used to give some indication of the exactdefinitions of the variables, and the type of scientific measurements used. This will leadto the proposal of a viable hypothesis.
Structuring the research problem:-
Look at any scientific paper, and you will see the research problem, written almost like astatement of intent. Defining a research problem is crucial in defining the quality of theanswers and determines the exact research method used. A quantitative experimentaldesign uses deductive reasoning to arrive at a testable hypothesis.I am researching to know whether the consumer is really satisfied with the product orservice of Vodafone or not.Problem definition-“ Customer satisfaction study of Vodafone in Ranchi”
 
2
NEED FOR THE STUDY
At present time the demand of telecommunication services has increased to a greatextent. Cellphones and telecommunication services have become a essential part ofpresent generation. It has made work of people very easier. Moreover the differentservices that are provided in it like SMS, internet and of course talking facility arenecessary for working people, students etc. The marketing of telecommunicationservice is improving day by day.This project is on Customer satisfaction of Vodafone in Ranchi.
Vodafone:-
Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers21 telecom circles in India. Despite the official name being Vodafone Essar, its productsare simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phonecoverage throughout India and is especially strong in the major metros.
Market Share:-
 
Market share of Vodafone is 23.59%. Its ownership is 67% and its customers are130920732.
Competitors:-
Its competitors are AIRTEL, IDEA, BSNL, RELIANCE etc.
 
3
OBJECTIVES OF THE STUDY
 
Following are the main objective to study about the customer satisfaction onVodafone.
To study customer satisfaction of Vodafone.
To study impact of Marketing activities provided by Vodafone:-a) Promotion impactb) Effect of distributionc) Price perceptiond) Service quality perception
To know the expectation of Vodafone Customers.

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