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Brief False Advertising Calico Corners

Brief False Advertising Calico Corners

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Published by mschwimmer
brief prelim calico corners teacup families false advertising
brief prelim calico corners teacup families false advertising

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Published by: mschwimmer on Nov 23, 2011
Copyright:Attribution Non-commercial

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11/23/2011

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2613866-04
i
UNITED STATES DISTRICT COURTDISTRICT OF NEW JERSEY
INTERNATIONAL PLAYTHINGS LLC andEPOCH COMPANY, LTD,Plaintiffs, Civil Action No. 2:11-CV-_____v.TOY TECK LTD. LLC, TOYTECKCORPORATION, MANLEY TOYS LTD.,MITCHELL AUGUST A/K/A MITCHAUGUST, JOHN DOES 1-5, ABCCORPORATIONS 1-5,Oral Argument RequestedDefendants.
PLAINTIFFS’ MEMORANDUM OF LAW IN SUPPORT OFAPPLICATION FOR PRELIMINARY INJUNCTION WITHTEMPORARY RESTRAINTS
CONNELL FOLEY LLPAttorneys for Plaintiffs InternationalPlaythings LLC and Epoch Company, Ltd.85 Livingston AvenueRoseland, New Jersey 07068(973) 535-0500
On the Brief 
:Peter J. PizziHector D. RuizSydney J. Darling
Case 2:11-cv-06832-SDW-MCA Document 1-2 Filed 11/22/11 Page 1 of 26 PageID: 33
 
2613866-04
ii
TABLE OF CONTENTSPAGE
PRELIMINARY STATEMENT....................................................................................................1STATEMENT OF FACTS.............................................................................................................3LEGAL ARGUMENT....................................................................................................................4POINT I......................................................................................................................................4A. Standard Governing Injunctive Relief............................................................................4B. Plaintiffs Are Likely To Succeed On The Merits Of Their Claims Defendants.............51. Plaintiffs Have Shown a Reasonable Likelihood Of Success That Defendants HaveFalsely Advertised in Violation of the Lanham Act (15 U.S.C. § 1125(a)).............5(a) There is a Reasonable Likelihood of Success on Plaintiffs’ “Reverse PassingOff” Claim Under the Lanham Act (15 U.S.C. § 1125(a))...............................7(b) Plaintiffs Have Shown A Likelihood of Success That the Defendants HaveFalsely Advertised In Violation of 15 U.S.C. § 1125(a)(1)(B)........................9(i) Toyteck’s Advertisements Misrepresent the Nature andCharacteristics of Plaintiffs’ Product.................................................9(ii) Toyteck’s False Representations Are Contained In CommercialAdvertising And Promotion.............................................................10(iii)Toyteck’s Deceiving Advertising Misleads Customers...................11(iv) Toyteck’s False Advertising Is Material To Purchasing Decisions.11(v) Defendants Products Are Sold In Interstate Commerce..................122. Plaintiffs Are Likely to Succeed On the Merits of Their Copyright InfringementClaims......................................................................................................................123. New Jersey Unfair Competition Claims...................................................................13C. Plaintiffs Will Suffer Irreparable Harm If The Requested InjunctiveRelief Is Not Granted....................................................................................................14D. The Balancing of the Equities Weighs in Favor of Plaintiffs and AgainstDefendants......................................................................................................................16
Case 2:11-cv-06832-SDW-MCA Document 1-2 Filed 11/22/11 Page 2 of 26 PageID: 34
 
2613866-04
iiiE. The Public Interest Is In Favor of the Grant Of A Preliminary Injunction...................17F. Plaintiffs Are Entitled to Expedited Discovery............................................................18CONCLUSION.............................................................................................................................19
Case 2:11-cv-06832-SDW-MCA Document 1-2 Filed 11/22/11 Page 3 of 26 PageID: 35

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