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Customer Communication

Customer Communication

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Published by api-3840978

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Published by: api-3840978 on Oct 19, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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Customer Communication
Customer Communication
\ue000Customer may initiate
Customer may initiate
communication
communication
\ue000New electronic media enables
New electronic media enables
interactive communication
interactive communication
Customer Communication
Customer Communication
Customer initiates communication
with a search process
Source\u2019s
message
receiver
Message
channel
Search
topic
NOISE
\u2022Consumer decides how much info
to get
\u2022Action/purchase may be
immediate
\u2022Custom communications will be
more personalized

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