Tracy ClarkPage 311/23/2011
According to Brinegar, consumers tend to organize their digital music collectionsimilar to their physical CD collection. Thus, digital providers provide the capability for users toorganize their online collections by song, artist, genre, and other traditional organizationalstructures. However, more recent technology also provides an additional organizational schemato group similar songs using a complex algorithm seen in services like Pandora, which further enables incidental information acquisition.
Bentley found that people collect music based more on their personal connectionwith the media than on evaluations of quality.
This is in contrast to Apple’s current businessmodel of only allowing its music to be played locally in the highest quality format possible toensure a flawless experience. On the other hand, in accordance with Bentley’s finding, Googleallows users to change the metadata at the song level to write personal notes, as well as sharetheir music and experience with others using Google+. All service providers are now tackling theissue whether music should be collected locally on a consumer’s hard drive or in the cloud for remote access. Another important component of the collection phase is storage, back up, andrecovery of music, which is a major competitive advantage for cloud technology providers.
Mobile technology is the driving force behind the increasing demand for remote, on-the-goaccess of music, both to stream and download. According to Gartner, worldwide mobileconnections will reach 5.6 billion in 2011, up 11 percent from 5 billion connections in 2010.
During the third quarter of 2011, 440.5 million mobile device units were sold worldwide, a 5.6 percent YOY increase. Smartphone devices accessing the Internet made up 26 percent of thequarterly sales.
Morgan Stanley predicts the number of mobile Internet users to usurp the number of PC Internetusers by the middle of 2013 as mobile data usage increases and voice usage decreases.
Datausage entails access to both mobile Web sites and mobile apps. The two biggest app providersare Apple’s App Store for its iOS platforms and Google’s Android Marketplace for its AndroidOS platforms.As of November 2011, Apple boasts more than 500,000 active applications in its App Store.
Incomparison, Google boasts a little over 300,000 active applications. However, the number of apps in the Android Market is expected to surpass those in the App store by mid-2012. Duringthe six-month period from August 2010 to February 2011, the Android market saw a 127 percentincrease in apps whereas Apple’s App Store only saw a 44 percent increase.
Bentley, F., Metcalf, C., and Harboe, G. (2006). Personal vs. Commercial Content: The Similarities Between Consumer Use of Photos andMusic. In Proceedings of the CHI 2006 Conference. Montreal, Quebec, Canada, 667-676.
"Gartner Says Worldwide Mobile Connections Will Reach 5.6 Billion in 2011 as Mobile Data Services Revenue Totals $314.7 Billion." Gartner Inc. 4 Aug. 2011. Web. 23 Nov. 2011. <http://www.gartner.com/it/page.jsp?id=1759714>.
"Gartner Says Sales of Mobile Devices Grew 5.6 Percent in Third Quarter of 2011; Smartphone Sales Increased 42 Percent." Gartner Inc. 15 Nov. 2011. Web. 23 Nov. 2011.
"Internet Trends 2010 by Morgan Stanley Research."
. 7 June 2010. Web. 23 Nov. 2011. <http://www.slideshare.net/CMSummit/ms-internet-trends060710final>.
"Apple – IPhone 4S – See Apps and Games from the App Store." Apple. Web. 23 Nov. 2011. <http://www.apple.com/iphone/from-the-app-store/>.
O'Dell, Jolie. "The Android Market Has Published Half a Million Apps | VentureBeat." VentureBeat. 21 Oct. 2011. Web. 23 Nov. 2011.<http://venturebeat.com/2011/10/21/android-apps-half-million/>.