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Published by: api-3705268 on Oct 19, 2008
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(As of 17 February 2006)
Home Address/Office
107 L. Wood Street
Taytay, Rizal 1920
Mobile Telephone
+63 917 832 0711
Telephone & Fax
(632) 658 6933
Academic Background:
\u2666Ateneo de Manila University, Graduate School of Business, Makati, Metro Manila,
1988-90, Master of Business Administration
\u2666University of the Philippines Manila, College of Arts & Sciences, Manila, Metro
Manila 1961-66; 1970-72; Bachelor of Arts in Political Science, Entrance & College
Scholar, Working Student
\u2666Maryvale Senior High School, Cheektowaga, Buffalo, New York, 1960-61, Honor
Group; exchange student under the auspices of the American Field Service
International Scholarships
\u2666Rizal High School, Pasig, Metro Manila, 1956-60, Honor Group, Most Serviceable
Student Faculty Awardee
\u2666Taytay Elementary School, Taytay, Rizal, 1950-56, Valedictorian
Current work and engagements
\u2666Sole proprietor of ALZ Publishing engaged in publishing
Published self-authored book 100 Years of Philippine Aviation, 1909-2009: A
Focus on Airline Management in April 2005

Published Evolutions 2004, a coffee table book featuring the local municipalities
and cities, industries, tourist destinations, people and culture and arts of the
Province of Rizal

Published Manila East Watch, a weekly local newspaper in the province of Rizal
during the period August 2001 to August 2004
Forthcoming book in 2006: History of Philippine Aviation from a Global
Perspective: Volume I: From Dawn of Civilization to World War II
\u2666Conducts public lectures on Airline Management in major Philippine cities and

schools including: Century Park Hotel, Manila, May 2005; Waterfront Hotel Cebu,
Cebu City, August 2005; Philippine State College of Aeronautics, Pasay City,
September 2005; Casino Filipino Hotel, Bacolod City, November 2005; PATTS
College of Aeronautics, Paranaque City, November 2005

\u2666Teaches Airline Management at the Graduate School of Business of De La Salle
University starting September 2005-todate
\u2666Teaches Airline Management at the Philippine State College of Aeronautics
(PHILSCA), starting November 2005-todate; Member of the Board of Trustees of
PHILSCA representing the private sector
Current and past work experience with Philippine Airlines:
\u2666Aug 2004 - Todate \u2013 Consultant, Philippine Airlines
\u266619 April 1999 \u2013 26 Aug 2004, President & Chief Operating Officer, Member of the
Board of Directors, Executive Committee, Risk Management Committee, Public
Relations Committee, Compensation Committee and Human Resource Committee

\u26661993 - 1999, Senior Vice President \u2013 Sales & Services
\u26661992 - 1993, Senior Vice President \u2013 Marketing & Sales
\u26661991 - 1992, Vice President \u2013 Sales (Domestic & International)
\u26661990 - 1991, Officer-in-Charge, Marketing & Sales (concurrent VP-Sales Phils)
\u26661987 - 1991, Vice President \u2013 Sales & Services, Philippines
\u26661982 - 1987, AVP \u2013 International Cargo, Sales & Services, International
\u26661981 - 1982, Acting Director \u2013 Reservations Control Center
\u26661980 - 1981, Director \u2013 Manila Station Domestic, Marketing & Sales, Philippines
\u26661978 - 1980, Director \u2013 Metro Manila Sales, Marketing & Sales, Philippines
\u26661978 - 1978, CPARS Coordinator \u2013 Marketing & Sales, Philippines
\u26661974 - 1978, Assistant Area Sales Manager \u2013 Cebu/Visayas
\u26661973 - 1974, Staff Manager \u2013 Standards & Coordination Division
\u26661970 - 1973, Tariffs & Schedules Analyst \u2013 Market Planning
\u26661969 - 1970, Staff Assistant to the Regional VP \u2013 Philippines
\u26661968 - 1969, Station Agent \u2013 Mactan Station, Marketing & Sales, Philippines
\u26661967 - 1968, Counter/Ramp Representative \u2013 Mactan Station
\u26661967 - 1967, Freight Clerk \u2013 Mactan Station
\u26661966 - 1967, M& S Trainee \u2013 Mactan Station

Work experience with Abacus Distribution System, Philippines
(A subsidiary of Philippine Airlines):

\u26661993 - 1994, Member of Board of Advisers
\u26661992 - 1993, Board Treasurer
\u26661990 - 1992, Vice-Chairman of the Board

Work experience with Philippine Airlines Foundation, Inc.
\u26661999 \u2013 2004, Member of the Board of Trustees
Work experience with Pacific East Asia Cargo Airlines
\u266617 March 1999 \u2013 17 April 1999, President & Chief Executive Officer
\u266616 February 1999 \u2013 16 March 1999, Technical Adviser of Filchart Airways, Inc.,
majority shareholder of Pacific East Asia Cargo Airlines; prepared the 1999-2004
Business Plan of the airline
Other work experiences
\u26661964 - 1966, Branch Manager, J.L. Zapanta Construction, responsible for lumber
sales and sash manufacturing in Taytay
\u26661961 - 1964, Asst. Overseas Representative, American Field Service International
Scholarships (AFS) responsible for recruiting Filipino exchange students to the USA
and Filipino families and schools to host American AFS cultural exchange students
\u2666SKAL International Manila, President April 2001-todate; Member, effective 09

November 1999; Member of the Board, SKAL National Committee of the Philippines 2001 todate, and Vice President 2002-2003; International Counselor for the National Committee of SKAL in the Philippines 2003-todate

\u2666Management Association of the Philippines (MAP), Member since 09 August 2002-
todate; Member of the Membership Committee, August 2002 todate; Member of the
National Issues Committee, January 2006 todate
\u2666Lions Club International District 301-D2 Region Chairman, Region IX, LY1992-93;

President, Taytay "Pag-ibig" Lions Club, LY 1991-92; PRO, LY1992-93; Auditor,
LY1993-94; Founder/Organizer, Taytay \u201cPag-ibig\u201d Lioness Club and Taytay
"Kabalikat" Lions Club; Member of Taytay \u201cPag-ibig\u201d Lions Club 1990-todate

\u2666American Field Service (AFS) Foundation, Incorporator, effective 1996; Board
Member 1999-2002; member of AFS Returnee Organization 1961 todate
\u2666Taytay Elementary School Alumni Association, Inc., among the incorporators;
President, 2003-todate; Board Member, 1989-2003; Chairman, Ways & Means
Committee, 1992-2003
\u2666University of the Philipppines Manila College of Arts & Sciences Alumni Association,
Inc. (UPMCASAA) Board Adviser 2002-todate, Member 1972-todate
\u2666Rizal High School Alumni Association, Lifetime Member, Board Member, 1987-89;
President Class 1960 \u2013 2003-todate

\u2666Ateneo Graduate School of Business Alumni Association, Member, 1990-todate
\u2666American Field Service Int'l Scholarships, Lifetime Member, 1960-todate
\u2666National Honor Society of America, Lifetime Member, 1961-todate

Special Trainings:
\u2666Marketing Course, Asian Institute of Management (AIM), Makati, Metro Manila,
December 1983 - January 1984
\u2666USAS Reservations Appreciation Course, UNIVAC, Cathay Pacific Airways, Hong
Kong, 11-13 February 1982
\u2666Airline Computer System (ALCS/DOS VSE) Seminar, IBM International, Tara
Hotel, London, 01-03 December 1981
\u2666Kepner-Tregoe's Problem, Potential Problem and Decision Analysis, Kepner-Tregoe
and PAL Development Center, Manila Hotel, April 1981
\u2666International Passenger Tariffs & Ticketing Course, PAL Development Center, Pasay
City, 09 March-03 April 1981
\u2666Management-by-Objective (MBO) Seminar, PAL Development Center, Pasay City,
13-17 November 1978
\u2666Compact Programmed Airlines Reservations System (CPARS) Training, Boeing
Computer Services for Philippine Airlines, Hong Kong, 20 March \u2013 02 April 1978
\u2666Air Transport Course (ATC), Orient Airlines Association (now Association of Asia
Pacific Airlines with Asian Institute of Management, Makati, September 1974
\u266623rd Marketing & Sales Training Course, PAL, Manila, Feb-Mar 1966
Honors, Awards, Commendations, Appreciations:
\u2666Lifetime Achievement Award for \u201chaving stood out as man for all seasons and a model

of professional excellence in his long outstanding career of great challenges and
changing industry perspective; for serving as source of inspiration and a beacon
towards new heights of human achievement\u201d, Global Cargo Carriers, Inc., Westin
Philippine Plaza Hotel, 25 November 2005

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