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Ultimate Campaign Toolkit

Ultimate Campaign Toolkit

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Published by Abu Productive

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Published by: Abu Productive on Nov 24, 2011
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ISLAM IN ACTION!
THE ULTIMATE CAMPAIGN TOOLKIT
“ALLAH DOES NOT CHANGE THE CONDITIONOF A PEOPLE, UNLESS THEY CHANGE WHATIS IN THEMSELVES.”
QUR’AN 13:11
 
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 WELCOME TO THEMADE IN EUROPE CAMPAIGN TOOLKIT
What is poverty?6What is campaigning?10Organising your campaign16Tool 1
Inuencing decision makers
22Tool 2
Getting the community on board
28Tool 3
Using the power o the media
30Tool 4
Creative campaigning
36Now’s the time to make a change38Resources40
 WHAT’S INSIDE?
 ATMADE IN EUROPE,WE BELIEVECAMPAIGNING IS NOT THERESPONSIBILITY OF OTHERS. AS MUSLIMS, THE FIGHT AGAINSTPOVERTY AND INJUSTICE STARTS WITH YOU!
This work is licensed under the Creative CommonsAttribution-NonCommercial-NoDerivs 3.0 UnportedLicense. To view a copy o this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or senda letter to Creative Commons, 444 Castro Street, Suite900, Mountain View, Caliornia, 94041, USA.
Acknowledgements
MADE in Europe would like to thank Oxamor their support in making this toolkit possible.A big thank you also goes out to Zeenat Azmi,Karem Issa, Aroza Begum, Amun Osman, NaziaAhad and Lotia Begum or sharing their campaignstories and inspiring others to make a change.Finally a big THANK YOU to all our volunteersand supporters who contributed their time,energy and ideas during the making o this toolkit.
Design and print byMominbranding.com
 
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 ARE YOUFRUSTRATED BY THE FOOD CRISIS?DOES CLIMATE CHANGEGET YOU HOT UNDERTHE COLLAR? WANT TODO SOMETHING ABOUT GLOBAL POVERTY BUT DON’T KNOW HOW?
We believe Islam advocates or more than just giving tocharity; we are called upon as citizens, people o aith andas human beings, to stand up and take action against theinjustice and suering experienced by over 3 billion peopleworldwide. We know that many o you are already takingaction on some o the most pressing issues acing theworld today, but we want to help you do more.This campaign toolkit is a guide to help you changethe world and inspire others to do the same.It aims to unravel some o the issues surroundingglobal poverty and looks at the dierent ways thatyou can make your voice heard in the debate. It oerspractical advice to get your campaign o the ground,as well as helpul tips and creative ideas to give yourcampaign maximum impact.
“ALLAH DOES NOTCHANGE THECONDITION OFA PEOPLE, UNLESSTHEY CHANGE WHATIS IN THEMSELVES.”
QUR’AN 13:11
THEN THIS CAMPAIGNTOOLKIT WAS MADEFOR YOU.
At MADE in Europe, we believe that we can empower young Muslimsto be at the oreront o the global poverty debate by creating leaderso social change and ambassadors or a better world.

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