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Gamification and Crowd Engagement

Gamification and Crowd Engagement

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Nov 24, 2011
Copyright:Attribution Non-commercial

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02/03/2013

 
Gamification and Crowd Engagement
November 23, 2011 by ideavibes 
How do you reward those who frequently shop at your store, recommend yourbrand or promote your company online? While some companies have card-basedloyalty programs, others are tapping intogamification to boost crowd engagement. Gamification is a great way to interact with your customers/fans/brand loyals inreal-time
 – 
especially those on mobile devices.
Customer Retention
 The use of gamification continues to grow. An article by Jodie Sangster for Power
Marketer, “
,discusses some of the Gartner‟s predictions about the use of gamification for 
customer retention:
According to Gartner, by 2015 a gamified service for consumer goodsmarketing and customer rete
ntion will become as important to companies‟
marketing departments as Facebook and Twitter. Gartner further predicts that inless than three years more than 70 percent of Global 2000 organizations will haveat least one gamified application. 
That‟s some pr 
etty promising information!

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