Gamification and Crowd Engagement
How do you reward those who frequently shop at your store, recommend yourbrand or promote your company online? While some companies have card-basedloyalty programs, others are tapping intogamification to boost crowd engagement.
Gamification is a great way to interact with your customers/fans/brand loyals inreal-time
especially those on mobile devices.
The use of gamification continues to grow. An article by Jodie Sangster for Power
,”discusses some of the Gartner‟s predictions about the use of gamification for
According to Gartner, by 2015 a gamified service for consumer goodsmarketing and customer rete
ntion will become as important to companies‟
marketing departments as Facebook and Twitter. Gartner further predicts that inless than three years more than 70 percent of Global 2000 organizations will haveat least one gamified application.
That‟s some pr
etty promising information!