these are presented in this chapter, including \u201c up-front\u201d issues such as setting clear and concise goals for a website, determining a correct and exhaustive set of user requirements, ensuring that the website meets u ser \u2019s expectations, setting usability goals, taking usability
The \ufb01rst is to ensure that the correct number of test part icipants are used; and the second is to reduce \u201c tester bias\u201d as much as possible. Software-based automatic usability evaluation tools are available and should be used in addition to traditional usability testing. However, some popular usability testing methods (particularly heuristic
reported that only twenty-two percent of users were able to buy items on an original website. After a major redesign effort, eighty-eight percent of users successfully purchased products on that site.
1985; Celsi and Olson, 1988; Evans, 1998; Levine, 1996; Nielsen and Tah i r,
2002; Nielsen, 1997b; Nielsen, 2000; Rajani and Rosenberg, 1999; Sano,
1996; Sinha, et al., 2001; Spyridakis, 2000; Stevens, 1980.
website (educate, inform, entertain, sell, etc.). Goals determine the audience, content, function, and the site\u2019s unique look and feel. It is also a good idea to communicate the goals to, and develop consensus for the site goals from,
The \u201c test and make changes\u201d process is repeated until the website meets
performance benchmarks (\u201c usability goals\u201d ). When these goals are met, the
iterative process ends. Software tools are available to assist and facilitate the
on their prior knowledge and past experience. One study found that users acted on their own expectations even when there were indications on the screen to counter those expectations.
potential users, the better the developers\u2019 understanding of the users\u2019
requirements. The more information that can be exchanged between
developers and users, the higher the probability of having a successful
website. These could include customer support lines, customer surveys and
experiences, focus groups, etc. Successful projects require at least four (and average \ufb01ve) different sources of information. Do not rely too heavily on user int ermediaries.
rely on the ideas of a single designer. Most designers tend to adopt a
strategy that focuses on initial, satisfactory, but less than optimal, solutions.
Group discussions of design issues (brainstorming) do not lead to the best
The Copyright Office website meets user expectations\u2014links to the most likely user
activities or queries (searching records, licensing and registering works, etc.) are
prominently displayed and logically ordered, and there are very few distractions on the
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