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Strategic Mgt Report Final

Strategic Mgt Report Final

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Published by: ✬ SHANZA MALIK ✬ on Nov 24, 2011
Copyright:Attribution Non-commercial


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1.1Nishat Group3
Major competitors
2.3Industry evolution102.4Strategy followed102.5Human Resources and Corporation culture123Strategies formulated143.1Industry structure143.2Corporate strategy153.4Strategies adopted for Marketing Human resource andFinance174.0Strategy implementation204.1Organizational structure4,2Matching manager to strategy4.3Quality Control5.0EVALUATION AND CONTROL225.0.1Design controlSwot Analysis & Pest Analysis24-31Porter Five forces model for Nishat mills ltd32Conclusion34Recommendation35References36
The Textile Industry
Over the years, Pakistan is said to be the single crop economy i.e. cotton and textilethat claims the lion's share in terms of the contributionin the national economy of Pakistan.Despite efforts to bring in diversification in country'soverall economic get-up the textile sector continues to be the most important segment of the nationaleconomy. Its share in the economy, in terms of GDP,exports, employment, foreign exchange earnings,investment and revenue generation altogether placed the textile industry as thesingle largest determinant of the economic growth of the country.Despite harsh and hard international economic conditions, Pakistan's textileindustry has weathered the storm by coming out of the international crisis in a very positive manner.During the year exports were controlled from falling and significant investment wasmade in value-added expansion and in Balancing-Modernization- Replacement(BMR).Besides fall out of the events of September 11, the implementation of WTO'sagreement, various bilateral agreements have been signed and implemented.As a result global scenario has changed. Government and the corporatetextile sector adjusted their policies to achieve maximum benefits of free trade. So,
Nishat Mills Limited
local structure of the corporate culture, investment pattern and fiscal and monetary policies were significantly changed.
1.1.Nishat Group
*The Nishat Group* Mian Muhammad Mansha Yaha is the captain of this splendidship having around 30 companies on board. Mansha, who owns the MuslimCommercial Bank as well, is now setting up a billion rupee ($ 17 m) paper sack  project too. He is one of the richest Pakistanis around. Nishat Group was country's15th richest family in 1970, 6th in 1990 and Number 1 in 1997. Mansha is onthe board of nearly 50 companies. Chinioti by clan, Mansha is married toYousaf Saigol's daughter.He is deemed to have made investments in many bourses, currency and metalexchanges both within and outside Pakistan. He has had his share of luck on manyoccasions in life and has recently been awarded Pakistan's highest civil award byPresident Musharraf. He could have bought the United Bank too, but then whodoesn't have adversaries. Nishat Group of comprises of textiles, cement, leasing,insurance and management companies. If Mansha was bitten by Bhutto'snationalization stint of 1970, his friends think he was compensated by NawazSharif's denationalization programme to a very good effect. There is no stoppingMansha and he is still on the move!The history of Nishat Group dates back to 1951, when Mian Muhammad Yahyafounded Nishat Mills Limited.
Nishat Mills Limited

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