Mobile Social Gamification, by Chia Hwu

THREE MAJOR TRENDS IN HEALTHCARE:
SOCIAL, MOBILE, AND GAMES

CHIA HWU @CHIAH QUBOP INC. IDEAGORAS, MADRID, SPAIN 2011
jueves 24 de noviembre de 11
1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION
CHANGE IS CONSTANT
Ideagoras 2009 or only 3 years ago
SOCIAL IS BIG
* Facebook
Twitter
* 2 years ago, 300 million
HEALTH-SPECIFIC SOCIAL
*
WHAT WORKS
INFORMATION
2. LEVERAGE EXISTING COMMUNITIES 3. ALIGN BUSINESS NEEDS WITH COMMUNITY INTEREST
1. GIVE PEOPLE
MOBILE IS BIG
SMARTPHONE USERS (MILLIONS)
300
MOBILE APP SALES ($BILLIONS USD)

15
303
US$15,0
200
10
174 143
100 5
US$5,2
60
0 0
2010 US
2011 WORLDWIDE
2010
2011
(AND GETTING BIGGER)

CLINICIAN SMARTPHONE PLATFORMS

80%
OF U.S. DOCTORS
WILL HAVE A SMARTPHONE BY THE END OF 2011
84%
60% 40% 20% 0%
IPHONE
ANDROID
BLACKBERRY
OTHER
SOURCE: APTILON, MANHATTAN RESEARCH

CLINICIAN TABLET PLATFORMS
OF U.S. DOCTORS
WILL HAVE AN IPAD BY THE END OF 2011
38%
59%
WINDOWS 12% ANDROID 9%
IPAD 79%
OF DOCTORS WITH AN IPAD CURRENTLY USE IT FOR MEDICAL TASKS
PREFERRED TABLET PLATFORM

SOURCE: APTILON
MOBILE VS. COMPUTER INTERNET ACCESS
WHAT DOES WORK?
1. SOCIAL 2. CONCRETE FEEDBACK LOOPS 3. COMMUNITY 4. EXPERIENCE DESIGN 5.

NO DATA ENTRY
THE MOBILE APP USER LIFE CYCLE
-38%
1 DAY
-90%
SOURCE: FLURRY
-50%
1 WEEK
6 MONTHS
GAMES ARE BIG
$60 BILLION WORLDWIDE 2009 69% PLAY VIDEO GAMES

WHAT IS GAMIFICATION?
GAMES WORK, GAMIFICATION DOESNT.
NINTENDO WII FIT
Nintendo: Wii Fit software $2.0B (2009, cumulative)
FOLD IT: SOLVING PUZZLES FOR SCIENCE
REMISSION: A GAME FOR CANCER PATIENTS
ZOMBIES RUN!: A MOBILE RUNNING GAME
WHY MOBILE GAMES? BY THE NUMBERS IN 2011

250M 200M 150M 250M 200M 150M
VS.
100M 50M 100M 50M
2005 2006 2007 2008 2009 2010 2011
2005
2006
2007
2008
2009
2010
2011
IOS (ALL)
ANDROID
PS3
XBOX 360
WII
(CUMULATIVE WORLDWIDE USERS IN MILLIONS)

THE FUTURE
THANKS!
CHIA HWU CHIA@QUBOP.COM TWITTER: @CHIAH
WWW.QUBOP.COM

Mobile Social Gamification, by Chia Hwu

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THREE MAJOR TRENDS IN HEALTHCARE:

SOCIAL, MOBILE, AND GAMES

1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION

1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION

Ideagoras 2009 or only 3 years ago

* 2 years ago, 300 million

1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION

MOBILE APP SALES ($BILLIONS USD)

(AND GETTING BIGGER)

CLINICIAN SMARTPHONE PLATFORMS

60% 40% 20% 0%

SOURCE: APTILON, MANHATTAN RESEARCH

CLINICIAN TABLET PLATFORMS

WINDOWS 12% ANDROID 9%

OF DOCTORS WITH AN IPAD CURRENTLY USE IT FOR MEDICAL TASKS

PREFERRED TABLET PLATFORM

MOBILE VS. COMPUTER INTERNET ACCESS

WHAT DOES WORK?

1. SOCIAL 2. CONCRETE FEEDBACK LOOPS 3. COMMUNITY 4. EXPERIENCE DESIGN 5.

THE MOBILE APP USER LIFE CYCLE

1. SOCIAL IS UBIQUITOUS 2. RISE OF MOBILE 3. GAMES VS. GAMIFICATION

GAMES ARE BIG

$60 BILLION WORLDWIDE 2009 69% PLAY VIDEO GAMES

GAMES WORK, GAMIFICATION DOESNT.

NINTENDO WII FIT

Nintendo: Wii Fit software $2.0B (2009, cumulative)

FOLD IT: SOLVING PUZZLES FOR SCIENCE

REMISSION: A GAME FOR CANCER PATIENTS

ZOMBIES RUN!: A MOBILE RUNNING GAME

WHY MOBILE GAMES? BY THE NUMBERS IN 2011

2005 2006 2007 2008 2009 2010 2011

(CUMULATIVE WORLDWIDE USERS IN MILLIONS)

CHIA HWU CHIA@QUBOP.COM TWITTER: @CHIAH

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