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Corporate Planning and Strategy in Construction Dar Gir, Arun, Viv)

Corporate Planning and Strategy in Construction Dar Gir, Arun, Viv)

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03/18/2014

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Corporate planning
and strategy in
construction

National institute of construction management and
research
By,
Darshan M S
221092
Vivek chandar M
221099
Girish N
221106
Arunkumar N M
221107
Corporate planning and strategy in construction
Page 1
National institute of construction management and
research
INDEX
1.Introduction
03
2.Levels of Strategy
05
3.Factors affecting the strategy
06
4.Characteristics of strategic decisions
08
5.Strategic management and corporate planning
09
6.Failure of corporate planning
09
7.Why corporate planning and strategic management?
10
8.Examples and cases
11
9.References
12
Corporate planning and strategy in construction
Page 2
National institute of construction management and
research
1. INTRODUCTION
Construction activity is the integral part of the country\u2019s infrastructure and industrial
development.

A construction industry provides substantial employment growth to other sectors through backward and forward linkages. It is essential that, this vital activity is nurtured for the healthy growth of economy.

Awareness of both the general and task environment changes is the critical starting point for companies to gain or keep competitive advantages. A thorough knowledge of these changes can help managers identify & understand the opportunities and threats facing origin, and then determine suitable strategies in terms of the strength and weakness of their companies.

In short, construction industry is beginning to play an important role in India\u2019s development. If the government focus on improving infrastructure stays, then this industry\u2019s importance is likely to increase in future. For this increasing complexity and bright future of the construction industry, it requires a pre defined strategy and planning at every stage of expansion of growth of the construction business with in the highly intensified competitive govt.

1.1 CORPORATE PLANNING

It is the continuous process of making present risk taking decisions systematically and with
the greatest knowledge of their futurity; organizing systematically the efforts needed to carry
out these decisions and measuring the results of these decisions against the expectations
through organized system feedback \u2013 Peter drucker

Corporate planning is the process of managing the future of organization.
1.2 What is strategy?

Strategy is a subject that has exercised the minds of political, military and business leaders
for centuries. The earliest recorded attempts to define strategy emanate from Roman military
commanders who sought to document the strategic options available on the battlefield. The
acceptance of the need for strategic behaviour in business is evidenced by the volume of
literature dedicated to the subject. Much of the knowledge base has been developed by
researchers and theorists; practitioners have had to apply critical judgments on how such
theories can be applied to their own industry. This is particularly so in the construction

Corporate planning and strategy in construction
Page 3

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