Anna

SerciTaylor MREINZ
free phone: 0508 GO 2 ANNA / 0508 46 22 66 email: go2anna@paradise.net.nz
Anna Serci-Taylor MREINZ
Since joining RE/MAX Leaders Anna has
achieved a reputation as an agent who listens
and respects her client’s individual needs. She
knows that no two properties are the same and
tailors each marketing proposal to suit personal
requirements.
Anna believes that success in real estate lies in
always providing a level of service second to
none with integrity and enthusiasm. By pro-
viding her clients with honest advice based
on current facts and feedback from buyers,
this puts them in the best position to make an
informed decision regarding the sale of their
biggest asset.
“With recently selling and purchasing my own
properties, I am able to empathise with the emo-
tions that sellers may experience. It is my job to
ensure that every detail involved with the sale pro-
cess is implemented promptly and professionally.
By using my selling and negotiating skills I close
deals achieving the highest possible price in the
shortest possible time, allowing my clients to move
on to the next phase in their lives.”
With several awards to her credit, including
being a member of the prestigious RE/MAX
Leaders 100% Club which is attained only by
an elite group of sales agents who are top per-
formers in their industry. Anna is regularly
placed in the monthly Top 30 list of high sale
achievers through out New Zealand.
“By using my selling and
negotiating skills I close
deals achieving the highest
possible price in the
shortest possible time...”
Living and working in the eastern suburbs of
Wellington for the last 25 years, Anna is well
known by many local residents. She enjoys be-
ing involved with many community and school
fundraising events and always volunteers her
time and services for charities such as Relay
for Life, Daffodil Day and Children’s Traffic
Safety Awareness.
What Anna’s Clients Have To Say…
“After forty five years of moving from one clear marketing plan and an expectation of a
home to another with all the waiting and un- price range.
certainties which can accompany this crazy
The marketing plan attracted dozens of pros-
pastime, it has to be said that my latest move
pects over two open homes with a closed
was by far the smoothest yet and completely
tender at the end. Given the difficulty of the
free of hassles. This was due to the quiet and
house’s run down condition, some bad feed-
very efficient way in which Anna carried out
back on the state of the foundations and the
her business as an agent for RE/MAX Lead-
narrowness of the site, Anna had to work
ers. We were always informed of any progress
hard to present “a value proposition” that
and with sound advice readily available. I
would work. We had huge interest, scores of
have no hesitation in recommending her in
prospects and a healthy amount of tenders.
this capacity as she was always accessible,
honest and reliable in our dealings.” “I found Anna to be
Matt and Margaret Scott Miramar
absolutely professional,
“I found Anna to be absolutely professional, committed and willing to go
committed and willing to go the extra two the extra two miles to help”
miles to help. Anna has years of experience
in this industry, and her knowledge is topped Anna kept us informed on every step and we
off with great intuition. There were a couple appreciated the honest and quick feedback of
of times when we questioned Anna’s judg- open home attendees. The best news was the
ment, only to find out later on that she was result, that exceeded our expectations.
right on the nail! Anna is refreshingly honest So if you are looking for a personable, hard-
and is prepared to ask the difficult questions working and creative person to market your
to get the best outcome for all. home then look no further. Well done Anna
She was an absolute pleasure and delight and and we wish you all the best.
I would highly recommend her.” Henry Wong, Miramar
Susan Blaikie, Island Bay

“From the beginning, Anna gave us the as-

surance that she knew what she was
doing, was professional, knew
what the market was like for
our property, who the
likely buyers would
be and provid-
ed us with a

Anna’s Service Guarantee…

After listing your home, if you are not
completely satisfied with my service,
just give me a call. If I have not re-
solved the situation in 48 hours, I will
terminate our listing agreement.
I appreciate all comments and sug-
gestions you may have as I am
constantly striving to improve my
service.
Your satisfaction is always my
highest priority.
Selecting The Right Sales Agent For You
As an owner of your home, you have freedom of choice as to whom you entrust the sale of
your home to. Listed below are some of the issues you should consider when selecting a
salesperson to represent you in the sale of what is probably your greatest asset.
• Are you comfortable with the salesperson?
Your salesperson will be spending a lot of
time in your home, looking after your pos-
sessions during open homes, representing
you in negotiations and generally working
closely with you and your family. If you
don’t feel comfortable, prospective buyers
probably won’t either.
• Select a salesperson with good references
and a good track record.
• Examine the past profile and marketing of
the salesperson. Select one whose previ-
ous marketing efforts stand out. There is a
lot of Real Estate advertising each week in
the media and you need to ensure that your
property receives prominence.
• The key to obtaining top price is in the ne-
gotiating ability of your salesperson. What
experience do they have and what do they
know about the principles of negotiations?
• Be wary of the salesperson who quotes a
high price expectation for your home. Being
ambitious is fine, but buyers are usually pru-
dent and soon establish in their own minds
what realistic value is. Over pricing can ei-
ther mean lack of experience or deception to
win the listing.
• Don’t select your salesperson on the rate of
their commission. A cheap commission rate
can mean a cheap job. Would you choose a
surgeon for their cheap rates or would you
expect the best?
• Your reason for selling is your business. Be
wary of a salesperson who relays on your
need to sell. It could cost you money in the
negotiating process.
• Many buyers have a limited timeframe to
inspect properties, so make sure you select
an agent who is prepared to be available to
show your home when buyers are available
to see it.
• It is important to select an agent who has a
strong, professional team behind them and
can provide added value to the sale and mar-
keting of your property.
• Bearing in mind that you won’t really get to
know your salesperson until the marketing
programme begins, does your salesperson
offer a cancellation option if your relation-
ship doesn’t proceed smoothly?

In Conclusion
Selling a home can be a pleasant and stress free experience or it can be a nightmare.
Choose a salesperson you feel comfortable with and in whom you have trust. Have input
into the marketing plan for your home and treat the selling process as a partnership be-
tween yourself and your appointed salesperson. Expect regular communication, it is your
right, leave the negotiations to your salesperson and if the pricing and marketing it right,
then a sale will follow.
Why More Sellers Choose RE/MAX Leaders
Why you should choose to sell with Wellington’s largest and most successful real estate company:
Largest Team – You will be employing the largest
team of sales staff throughout the city and region. This
means more feet on the ground out in the market pro-
moting your property. With almost 150 sales staff in
Wellington City alone and 250 sales staff throughout
the region, your property will receive the widest rep-
resentation available.
More Buyers – Get more active purchasers view-
ing your property. As we conduct more one on one
appointments with buyers and run more open homes
than any other company we are naturally face to face
with more active purchasers in the market place who
could well be looking for a home just like yours.
Geographical Location – No matter where your
property is located we have an office and active sales
force nearby working your area. We have 8 branches
city-wide and 16 branches throughout the region.
National Coverage – Many buyers of Wellington
properties come from outside the district. Owing to
the transient nature of the Wellington population you
can take advantage of our New Zealand wide network
of offices which link into our local database. Thus al-
lowing out of town purchasers to be directed towards
your home by local agent.
International Coverage – The New Zealand prop-
erty market is becoming increasingly attractive to
overseas buyers, whether they are Kiwis returning
home, new immigrants or simply overseas investors.
RE/MAX is the worlds largest selling Real Estate
Company and our international referral system en-
sures your property can be sold worldwide.
Specialist Knowledge – Whether your property
is a family home, central city apartment, multi-flat in-
vestment, seaside section or whatever, owing to our
size we have a large number of sales people in every
category matching buyers with their preferences.
Top of Buyers Minds – We are the first and of-
ten the only port of call for many buyers who prefer
a one stop shop with abundance of choice. Thanks to
our successes coupled with well known promotional
campaigns we are the regions most well known and
respected real estate company offering the greatest se-
lection of properties.
Advertising – You can achieve the greatest expo-
sure available for your home by taking advantage of
our marketing resources. As we purchase significant
media space you can benefit from our purchasing
power that only comes with such a large organisation.
You will always find our advertisements in the most
prominent locations. An example is that we are always
at the front of the Dominion Post’s Real Estate section,
ensuring your property is seen first while the reader’s
attention level is most focused.
Internet – Benefit from the company with the region’s
most actively searched real estate web site, which also
interfaces with other major sites including Trade Me,
All Real Estate, Property Stuff, Property Press, Open-
2View and many more.
Ethics – You can rest assured that the sale of your
property will be handled with the highest possible
ethical standards. Our internal policies ensure that
you the vendor receive the highest possible level of
service with the greatest integrity. Ours systems are so
well respected throughout the industry that they are
consistently being copied by our competition.
Employ the Best – Of course you wish to employ the
best sales people available. It’s a fact RE/MAX Lead-
ers reimburse their staff with the highest commission
split available within the industry. So naturally the
industry’s top achieves choose to work for RE/MAX.
Training – When you engage RE/MAX Leaders per-
sonnel, you are employing the most highly trained
professionals in the business. From the day they start
and continuing on throughout their career with the
company our salespeople receive the highest level of
training available. This includes training from top
level national and world-renowned international
trainers. Today the staffs also have the opportunity to
hone their skills day and night thanks to the RE/MAX
satellite network providing training facilities twenty
four hours per day.
Not all Real Estate
Agents Get The Same Result
Actual results prove that RE/MAX Leaders systematically achieve the
highest average home sales prices in the market place

The Facts
(Wellington market place, Feb ‘07 – Feb ‘08)
Proportionate sale above ratable value:
All other agents: 14%
RE/MAX Leaders: 21%
Other Agent Sales RE/MAX Leaders’ Sales
$300,000 $318,000
$500,000 $531,000
$700,000 $743,000
$900,000 $955,000
$1,500,000 $1,592,000
$2,000,000 $2,1222,800

Why should you settle for anything less?

Why Advertise?
A person awakes in the morning, shuts off his vertised toothpaste. Grabs his advertised briefcase
advertised alarm clock, crawls from beneath ad- and drives to work in an advertised car.
vertised sheets and blankets, takes off advertised
Then when his real estate agents calls regarding his
pyjamas, and gets into a shower with advertised
home, he refuses to advertise. He says that newspa-
soap. He dries with an advertised towel, shaves
per advertising doesn’t pay, and his business isn’t
with an advertised razor and gets dressed in adver-
going well enough to afford advertising.
tised clothes.
NB: As his showroom traffic falls and
He eats an advertised cereal, drinks an adver-
his business continues to fail…
tised orange juice and spreads an advertised
jam on his toast made from advertised He advertises it for sale!
bread in an advertised toaster. The advertising industry is
From there, he brushes the largest in the world be-
his teeth with ad- cause it satisfies the greatest
business need, “communi-
cation”. No one can buy
products and services
if they have no knowl-
edge about them.
Your home has a
much greater op-
portunity of selling
if it is marketed in
a planned and pro-
fessional manner.
RE/MAX Leaders Marketing Advantages
When RE/MAX leaders list your property you can be sure of maximum marketing exposure

Internet Notifying Data

Promotion of your property on the Internet pro- Base of Qualified Buyers
vides buyers with 24 hour access in Wellington,
nationwide and worldwide. At RE/MAX your
property is listed on 9 separate websites covering
not only the greatest proportion of New Zealand
buyer inquiries, but also the largest international
marketing site in the world.
Dominion Post
A planned and professional campaign to en-
sure maximum coverage. This would involve
colour advertising. You will always find our ad-
vertisements at the front of the Dominion Post’s
Property section ensuring our listings are easily
accessible.
Open Home
Sundays in the early afternoon are the best time
to have the Open Home. It is absolutely essential
to include Open Homes as part of your marketing
strategy.
Leaflet Drop
A Just Listed leaflet drop will be conducted in the
surrounding streets.
All buyers on my database are informed of each
new property that meets their requirements.
Prominent Signage
A specially created colour corflute sign to be
placed in a prominent position on the property.
Property Press
Weekly insertions throughout the marketing
campaign. The Property Press is one of the most
effective selling aids in Real Estate. Property
Press has the largest circulation and reaches more
homes than any other property magazine.
Local Newspaper – City Life
Each week listings from the RE/MAX Leaders’
Kilbirnie office are featured in this local newspa-
per that is delivered to all homes in the Eastern
and Southern suburbs of Wellington.
Window Display
Featured space in our window at the Kilbirnie
office. We consistently have people browsing
throughout any given day.

Wellington Market Share, January – April 2007

RE/MAX Leaders 42%

Tommys 28%
Harcourts 13%
Bayleys 5%
Professionals 3%
Just Paterson 3%
First National 3%
Jewetts 2%
Harveys 0.5%
Bethunes 0.5%
Tips For Sellers
Presentation
A house that “sparkles” on the sur-
face will sell faster than its shabby
neighbour, even though both are structurally
well-maintained.
From our experiences, we also know that a
“well-presented” house appeals to more buyers
and will sell faster, and often for a higher price.
Additionally, buyers feel more comfortable pur-
chasing a well-cared for home because if what
1. Keep the
they can see is maintained, what they can’t see
lawn edged,
has probably also been maintained. In readying
cut and watered
your house for sale, consider:
regularly.
How Much Should You Spend 2. Trim hedges, weed
In preparing your home for the market, you lawns and flowerbeds, and
should consider whether you will recoup the prune trees regularly.
money you spend. For example, although buyers
3. Check the foundations, steps,
will be impressed by a brand new roof, they may walkways, walls, patios and
not give you enough extra money to pay for it. verandahs for cracks and crumbling.
There is a big difference between making mi- 4. Inspect doors and windows for
nor and inexpensive “touch-ups” to your house, peeling paint.
such as putting new knobs on cabinets and a
fresh coat of neutral paint in the living room, and 5. Clean and align gutters.
doing extensive and costly renovations, like in- 6. Consider cleaning the exterior paintwork.
stalling a new kitchen. Don’t hesitate to contact
7. Repair and replace loose or
me for advice.
damaged tiles.
Maximising Exterior 8. During spring and summer months
and Street Appeal consider planting some annuals, perhaps
Before putting your house on the market, take as in pots, near your front entrance.
much time as necessary to maximise its exterior
9. Keep your garage door closed.
and interior appeal. Tips to enhance your home’s
exterior and street appeal include: continues next page
Maximising Interior Appeal
Enhance your home’s interior by:
Giving every room in the house a thorough clean-
ing, as well as removing all clutter. This alone
will make your house appear bigger and brighter.
Some homeowners with crowded rooms have ac-
tually rented storage units and moved half their
furniture out, creating a minimalist, more spa-
cious look.
Hiring a professional cleaning service, once ev-
ery few weeks while the house is on the market.
This may be a good investment for owners who
are busy elsewhere.
Removing the less frequently used, even daily
used items from kitchen counters and cupboards,
making these areas much more inviting. Since
you’re anticipating a move anyhow, holding a ga- Tips For Open
rage sale at this point is a great idea. Homes and Inspections
If necessary, repainting dingy, soiled or strongly Before you put your home on the market, there
coloured walls with a neutral shade of paint, such are some things you can do to differentiate your
as off-white or beige. house among the competitors.

• Repairing cracks, holes or damage to plaster,
wallboard, wallpaper, paint, and tiles.
• Replacing broken or cracked windows, mould-
ings, and other woodwork.
• Inspecting and repairing the plumbing, heat-
ing , cooling, and alarm systems.
• Repairing dripping taps and shower heads.
• Buying new towels for the bathroom, to be
brought out only when prospective buyers are
on the way, or during home opens.
Of all the rooms inside your home, pay special
attention to the kitchen and bathrooms. They
should look as modern, bright and fresh as pos-
sible. It is essential for them to be clean and
odor free.
Quick Tips for Opens and
Inspections:
• Keep counter tops cleared
• Replace all burnt out light bulbs
• Open all curtains and window blinds
• Take pets with you or take them to a
neighbour
• No dirty dishes in the sink
• No laundry in the washer/dryer
• Clean or replace dirty or worn carpets
• Put on soft music
• Buy new towels for the bathroom
Always look at your home from the buyer’s point
of view. Be objective and be honest.
Further Services
Now may be the perfect time to get those jobs
done around the house. With our busy life styles
it is often difficult to do this yourself and hard to
know who to call.
There are many local trades people and pro-
fessionals that I have personally used and can
recommend:

Mortgage Brokers Lawyers Accountants

Cleaners Carpet Cleaners Furniture Hire

Landscape Design Furniture Removers Handy People

Painters Storage Hire Architects

Just ask me and I will be happy to pass on their contact details