In some issues of The New York Herald in 1909, an analyst and trader using the pseudonym OROLO advertised newsletters, in which he made time and price predictions for various stocks and commodities, based, he said, on the Law of Vibration. Many known facts about the life of W. D. Gann are in harmony withthe statements and claims made by OROLO to the point that we would be well justified in suspecting that they were one and the same individual. But since weare unable to present any absolute proof that OROLO and W. D. Gann areidentical, we have to limit ourselves to expressing the strong belief that they arethe same person. The following items are transcripts of 13 OROLOadvertisements (the only ones found so far), with commentary upon them presented in footnotes. After each transcript, the original ad is reproduced.
+ + +The New York Herald, Thursday, April 15, 1909."BULLS AND BEARS"I am the only scientific expert on cotton, stocks and grain
who keeps yourloss limited to one point and shows you how to get 5 to 20 points profit.Your money refunded if not satisfied. Give me a trial this week. $3; onemonth, $18. Rush remittance, get cream of a big move. Address OROLO,120 Liberty st."
1OROLO calls himself a “scientific expert”. In his interview with The Ticker and Investment Digest inDecember 1909 (hereinafter referred to as “the Ticker interview”), issued only months after thisadvertisement by OROLO appeared, W. D. Gann said that what he taught and practiced was the way “tospeculate scientifically”. In 1919, a decade after the Ticker interview, a reporter stated of Gann: “He does notwant to be regarded as a prophet or a seer, but rather as a man of science.” (The New York Herald Magazine, Jan. 5, 1919, p. 15, hereinafter referred to as the article in The New York Herald Magazine). An advertisementfor Gann's newsletter, published in the Plain Dealer of Cleveland OH on April 9, 1922, said in the openingparagraph: "Don't try to guess the top; quit gambling on hope; follow Science and know; then you will haveno regrets." At the time of the 1929 crash and the early years of the Depression that followed, Gann'scompany was called W. D. Gann Scientific Service, Inc. or W. D. Gann Scientific Inc.2It is a striking to note that the successor to The Ticker and Investment Digest, called The Magazine ofWall Street, had its editorial offices at 120 Liberty Street, sometimes identified as 120-122 Liberty Street, asearly as 1913 and possibly before. The Ticker, however, at the time of the interview with Gann, was located at2 Rector Street.